Beverage Industry Magazine

Beverage Industry - March 2019

2019 March

The time has come for our annual Beer Market Report series of articles – find out the latest trends impacting the category. We also present a cover story on Sierra Nevada Brewing Co. and how the company is helping those affected by the California wild fires. Founder of Shmaltz Brewing Co. celebrates his Jewish heritage with craft beers. And per usual, we rounded up the latest products, packaging and innovations seen in the industry.

Check back throughout the month for additional content.

Cover Story

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Features

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2019 Beer Market Report - Domestics - Michelob Ultra - Beverage Industry

2019 Beer Report: Domestic beers dominance continues despite declines

Beer manufacturers rally around Beer Growth Initiative
March 14, 2019
With dollar sales reaching approximately $112 billion, the U.S. beer market continues to be one of the top categories based on dollar sales in the overall beverage industry. However, although dollar sales have seen slight increases, volume sales have been challenged in recent years. To tackle these challenges, the National Beer Wholesalers Association unveiled the Beer Growth Initiative (BGI), an industry-wide effort to improve the category health of the beer industry.
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2019 Beer Market Report - Imports - Corona Premier - Beverage Industry

2019 Beer Report: Imports continue to gain in US beer market

Mexican import beers post strong gains in 2018
jessica Jacobsen
Jessica Jacobsen
March 11, 2019
In recent years, the imported beer market has outpaced the overall beer market in dollar and case sales. Based on recent insights, the segment’s performance continued throughout 2018 and experts forecast a positive impact on the market in 2019. That growth has been coming from established Mexican beer brands, experts note.
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2019 Beer Market Report - Hard Ciders - Angry Orchards Rose - Beverage Industry

2019 Beer Report: Hard ciders benefits from diverse flavor profiles

Packaging innovations also benefit beer segment
March 14, 2019
In the United States, the hard cider market has experienced its shares of ups and downs. According to Information Resources Inc. (IRI), the hard cider market was up 7.4 percent in case sales for the 52 weeks ending Dec. 30, 2018, in total U.S. multi-outlets, including convenience stores. This marks a notable change for the market, which was down 3.1 percent in dollar sales during the same time period in 2017.
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2019 Beer Market Report - Flavored Malts - Vive Hard Seltzer - Beverage Industry

2019 Beer Report: Hard seltzers fuel growth within flavored malt beverage market

Beer sub-segment now commands 2-point share of US beer sales
jessica Jacobsen
Jessica Jacobsen
March 14, 2019
As beverage alcohol manufacturers seek out ways to provide a low-calorie solution, it seems as though the latest craze to hit the flavored malt beverage (FMB) segment is fulfilling that need state. “Hard seltzers are raising the bar around perceived health and wellness and attracting much of the dollars spent in the space,” says Brian Sudano, managing partner for Beverage Marketing Corporation (BMC).
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GT Synergy Kombucha - Beverage Industry

Kombucha shakes up RTD tea category

Fermented tea market increases 42 percent
Taylor Karg - Beverage Industry
Taylor Karg
March 5, 2019
One sub-segment of RTD teas that seems to be appealing to the masses is kombucha — a tea that has been fermented with bacteria and yeast, and is rich with probiotics, antioxidants, amino acids and enzymes.
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Schmaltz Brewing - Beverage Industry

Shmaltz Brewing Co. honors Jewish heritage

Brewery crafting diverse beer styles for 23 years
Barbara Harfmann
March 20, 2019
From a wild art project and “experiment” to start a Jewish celebration microbrew, Shmaltz Brewing Co. has advanced from delivering 100 cases of HE’BREW Beer out of a Volvo to building a brewery in Upstate New York and back to a contract brewing model.
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Tate & Lyle's lemon drink with Stevia sweetener. - Beverage Industry

Sweetening solutions gain momentum in reducing sugar content, improving taste

New partnerships and products increase sweetener distribution
Barbara Harfmann
March 20, 2019
When it comes to sweetening solutions like stevia, erythritol and monk fruit, ingredient suppliers highlight how they also are “moving on” in search of the latest iteration of sweetening solutions that will reduce sugar content while maintaining the lower calories and sugar-like taste and texture consumers’ crave.
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Green Flash Brewing's new packaging. - Beverage Industry

Green Flash Brewing unveils logo redesign

Redesign to coincide with 2019 beer lineup
March 5, 2019
The 2019 Green Flash portfolio features the return of the original 7 percent alcohol-by-volume West Coast IPA, alongside new beers, returning favorites and special releases, the company says.
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Peroni Nastro Azzurro packaging. - Beverage Industry

Peroni announces packaging refresh

Refresh includes new designs on bottles, cans
March 5, 2019
The refreshed bottle and glassware feature sleek and stylish designs that draw inspiration from Peroni’s rich history and updates its iconic elements, the company says.
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Baileys Coffee Creamers - Beverage Industry

Baileys launches new recipe, packaging

Coffee creamer’s brand refresh coincides with new licensee
March 18, 2019
To coincide with its new licensee agreement with Danone North America and Diageo, Baileys introduced a reimagined recipe for its line of coffee creamers along with a refreshed packaging design.
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BoostPRIME PET bottle from Sidel - Beverage Industry

Sidel launches new PET packaging design

BoostPRIME weighs up to 30% less than conventional PET
March 11, 2019
BoostPRIME. BoostPRIME is an alternative for hot-filled beverages in PET bottles and expands opportunities for product premiumization and revenue generation with no compromise on packaging performance and consumer experience, the company says.
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Last Drop - Taylor Karg - Beverage Industry

Newcastle Brown Ale does a brand relaunch

Relaunch includes new recipe, packaging and social media
Taylor Karg - Beverage Industry
Taylor Karg
March 13, 2019
The beer manufacturers invited members of its key distribution networks as well as select trade media members from around the country to experience Newcastle Brown Ale in a brand-new way, including an updated recipe, new packaging designs and formats, and a revamped marketing strategy.
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As part of its Can Do Promotion, Folgers will provide funding to 10 initiatives (from supporting families to communities at large) and honor those who are dedicated to making good things happen to those who deserve it. - Beverage Industry

Beverage brands roll out fresh campaigns

March 13, 2019
Folgers will provide funding to 10 initiatives, Daou Vineyards announced a long-term deal with Broadcast Music Inc. (BMI), The J.M. Smucker Co. and Akron Children’s Hospital announced a multi-year partnership, Heineken launched a new campaign titled Go Places 2.0, and Jim Beam unveiled its new global marketing campaign.
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Ingredient companies recognized for sustainability

Artemis International partners with Weider on ingredients to support heart health
March 13, 2019
Chr. Hansen was ranked as one of the top 100 most sustainable companies by Corporate Knights, while IFF received an “A” for Water Security for the first time on a list for climate change.
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Creatively combining coffee, tea and dairy

Flavor company pairs coffee, tea ingredients with dairy
March 21, 2019
Having identified millennial consumer tastes trending toward a passion for coffee and tea beverages, Symrise now offers a collection of specialty flavors designed to deliver the popular tastes of tea, coffee and dairy products.
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PourMyBeer self-service station. - Beverage Industry

PourMyBeer provides self-service of beer, wine

System outsold traditional bartender system 400 percent
March 14, 2019
With self-service stations becoming more popular at retailers and foodservice, PourMyBeer offers equipment that provides self-service of beer, wine, cocktails, kombucha and other beverage options.
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Double-speed SCARA launches in US

Robot boasts 60 percent higher payload capacity
March 19, 2019
At the Automate 2019 tradeshow, TM Robotics Inc. plans to unveil its THE600 SCARA robot to the North American market for the first time.
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Fire Department Coffee - FDC - Beverage Industry

Beverage companies promote their brands in new ways

March 21, 2019

Duo Luke Schneider and Mark Williams created Fire Dept. Coffee, a fresh and flavorful coffee company. The Last Drop Distillers released their 14th iteration. Brew Dr. Kombucha permanently released Strawberry Basil flavor in 12-ounce cans.


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Interflon Lubrication - Beverage Industry

Interflon introduces lubricants to US

Lubricants carry kosher, halal certifications to keep products safe
March 20, 2019
The lubricants are sold in more than 40 countries worldwide, but are relatively new in the United States.
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Timken mounted bearings - Beverage Industry

Timken expands mounted bearings portfolio

Spherical roller bearings feature double-nut adapters
March 26, 2019
Allowing for easier installation and removal for a multitude of applications, the new double-nut design saves time while eliminating difficult measuring.
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