The time has come for our annual Beer Market Report series of articles – find out the latest trends impacting the category. We also present a cover story on Sierra Nevada Brewing Co. and how the company is helping those affected by the California wild fires. Founder of Shmaltz Brewing Co. celebrates his Jewish heritage with craft beers. And per usual, we rounded up the latest products, packaging and innovations seen in the industry.
Check back throughout the month for additional content.
Beer manufacturers rally around Beer Growth Initiative
March 14, 2019
With dollar sales reaching approximately $112 billion, the U.S. beer market continues to be one of the top categories based on dollar sales in the overall beverage industry. However, although dollar sales have seen slight increases, volume sales have been challenged in recent years. To tackle these challenges, the National Beer Wholesalers Association unveiled the Beer Growth Initiative (BGI), an industry-wide effort to improve the category health of the beer industry.
In recent years, the imported beer market has outpaced the overall beer market in dollar and case sales. Based on recent insights, the segment’s performance continued throughout 2018 and experts forecast a positive impact on the market in 2019. That growth has been coming from established Mexican beer brands, experts note.
As craft beer has shown itself to be measurable force in the beer market, more craft brewers are exploring varying beer styles to appeal to broader consumer base. Now, sour beer and more sessionable offerings like lagers are populating craft brewers portfolios.
In the United States, the hard cider market has experienced its shares of ups and downs. According to Information Resources Inc. (IRI), the hard cider market was up 7.4 percent in case sales for the 52 weeks ending Dec. 30, 2018, in total U.S. multi-outlets, including convenience stores. This marks a notable change for the market, which was down 3.1 percent in dollar sales during the same time period in 2017.
As beverage alcohol manufacturers seek out ways to provide a low-calorie solution, it seems as though the latest craze to hit the flavored malt beverage (FMB) segment is fulfilling that need state. “Hard seltzers are raising the bar around perceived health and wellness and attracting much of the dollars spent in the space,” says Brian Sudano, managing partner for Beverage Marketing Corporation (BMC).
One sub-segment of RTD teas that seems to be appealing to the masses is kombucha — a tea that has been fermented with bacteria and yeast, and is rich with probiotics, antioxidants, amino acids and enzymes.
The demand for innovative packaging equipment that not only is flexible, but easy-to-use, can handle a variety of packaging types and offers quick changeovers is driving the market for case packing and wrapping machinery.
From a wild art project and “experiment” to start a Jewish celebration microbrew, Shmaltz Brewing Co. has advanced from delivering 100 cases of HE’BREW Beer out of a Volvo to building a brewery in Upstate New York and back to a contract brewing model.
Because processing is the first step in the supply chain, it is important to assess how various stages have evolved — from manual batch type operations to automated, computerized and in-line processing.
When it comes to sweetening solutions like stevia, erythritol and monk fruit, ingredient suppliers highlight how they also are “moving on” in search of the latest iteration of sweetening solutions that will reduce sugar content while maintaining the lower calories and sugar-like taste and texture consumers’ crave.
BoostPRIME weighs up to 30% less than conventional PET
March 11, 2019
BoostPRIME. BoostPRIME is an alternative for hot-filled beverages in PET bottles and expands opportunities for product premiumization and revenue generation with no compromise on packaging performance and consumer experience, the company says.
The beer manufacturers invited members of its key distribution networks as well as select trade media members from around the country to experience Newcastle Brown Ale in a brand-new way, including an updated recipe, new packaging designs and formats, and a revamped marketing strategy.
Folgers will provide funding to 10 initiatives, Daou Vineyards announced a long-term deal with Broadcast Music Inc. (BMI), The J.M. Smucker Co. and Akron Children’s Hospital announced a multi-year partnership, Heineken launched a new campaign titled Go Places 2.0, and Jim Beam unveiled its new global marketing campaign.
Flavor company pairs coffee, tea ingredients with dairy
March 21, 2019
Having identified millennial consumer tastes trending toward a passion for coffee and tea beverages, Symrise now offers a collection of specialty flavors designed to deliver the popular tastes of tea, coffee and dairy products.
Hofbräuhaus Chicago in Rosemont, Ill., features nightly entertainment in its beer hall, including bands direct from Germany and Austria, featuring singing, dancing and audience participation along with the regular hoisting of steins of beer.
Duo Luke Schneider and Mark Williams created Fire Dept. Coffee, a fresh and flavorful coffee company. The Last Drop Distillers released their 14th iteration. Brew Dr. Kombucha permanently released Strawberry Basil flavor in 12-ounce cans.
Advance floor covering hard as steel and nonabsorbent
March 28, 2019
Argelith Ceramic Tiles provides hexagonal ceramic floor tiles that are a durable, hygienic flooring solution for beverage processors such as breweries, wineries, dairies and soft drink manufacturers, it says.
In the July 2020 issue of Beverage Industry, the magazine highlights how Calypso Lemonade is looking to follow up its 2019 success with more great releases. Also in this issue is the 2020 State of the Beverage Industry report, features on plant water beverages, clean label ingredients and THC usage in beverage formulations.