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Home » Topics » Category Focus

Category Focus
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Features that delve into specific beverage segments, examining sales trends and new product introductions.

Topics

Carbonated Soft Drinks

Trend articles, new products and news related to sparkling beverages.

Bottled Water

Trend articles, new products and news related to bottled and enhanced water beverages.

Juice & Juice Drinks

Trend articles, new products and news related to juice and juice drinks.

Sports Drinks

Trend articles, new products and news related to sports drinks.

Tea and Coffee

Trend articles, new products and news related to ready-to-drink, ground and bagged tea and coffee.

Energy Drinks & Shots

Trend articles, new products and news related to energy drinks and shots.

Alternative Drinks

Trend articles, new products and news related to up-and-coming categories of beverages.

Beer

Trend articles, new products and news related to alcohol beverages.

Wine & Spirits

Trend articles, new products and news related to alcohol beverages.

Cannabis Beverages

Trend articles, new products and news related to the emerging cannabis-infused beverage market.

Plant-Based Beverages

Trend articles, new products and news related to emerging beverage markets featuring plant-based ingredients, including dairy alternatives.

ARTICLES

Grassi Barley Water

Plant waters continue to be fueled by wellness, functional beverage trend

Flavor innovations provide consumers with relevant options
Sabetta lauren
Lauren Sabetta
June 27, 2022
No Comments

As more consumers are embracing foods and beverages that support health and wellbeing, experts note that plant-based waters’ various benefits have been driving the category’s proliferation.


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MonsterEnergy Cold Brew.png

Java Monster launches nitrous oxide-infused ‘Cold Brew’

Monster Energy continues its innovation agenda with longer brew time, ready-to-drink cold-brew coffee
June 17, 2022
2 Comments

Corona, Calif.-based Monster Energy Corp. announced the launch of its newest Monster Energy Java innovation: Cold Brew. Infused with nitrous oxide to give a rich and creamy mouthfeel, Java Monster Cold Brew is available in two bold new flavors: Latte and Sweet Black, it adds.


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HealthAde Lemonade Kombucha
Category Focus

Lemonade fusions add appeal to other beverage categories

Familiar category offers opportunities to introduce new flavors to consumers
Haderspeckj headshot200
Jennifer Storelli
June 16, 2022
No Comments

Given today’s inflationary climate, experts note that consumers are more likely to reach for flavor profiles they know they will enjoy, as such, Lemonade, the longtime star of summertime beverage consumption, is leveraging its appeal to help other beverages shine.


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Swoon’s Zero Sugar drinks
Up Close With

Swoon brings nostalgia, sweetness without any sugar

Company turns to monk fruit for Lemonades, Iced Teas, Simple Syrups and Mixers
Sabetta lauren
Lauren Sabetta
June 15, 2022
No Comments

With a mission to take sugar out of society, Swoon, the zero-sugar beverage company, believes that healthy living starts by consumers replacing their favorite sugary drinks — without sacrificing sweetness.


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CoverFEAT_Oatly_Sept2021-Lifestyle-US-45_1170x658.jpg
Cover Feature

Oatly explores limitless potential for oat-based food, beverages

Sustainability driving forces for Sweden-based oatmilk manufacturer
Jess 200
Jessica Jacobsen
June 3, 2022
One Comment

As more consumers look to plant-based food and beverages, oatmilk continues to make share gains. Driving that growth is Oatly Group AB, which produces products from oats, including oatmilks, frozen desserts and oatgurts.


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Dilmah Ceylon Tea Co
Category Focus

US tea market recalibrates as RTDs drive category

Health attributes, flavor innovations bolster tea’s position with consumers
Sabetta lauren
Lauren Sabetta
May 31, 2022
No Comments

With the impact of the pandemic forcing the beverage market to adjust, experts note that, the tea and ready-to-drink (RTD) tea category have already begun recalibrating.


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KikiMilk.png

Kiki Milk Organic Plant-Based Milk

January 7, 2022
No Comments

PlantBaby, a new direct-to-consumer nutrition brand, announced the release of its launch product, Kiki Milk, which is available in two varieties: Original and Chocolate.


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Triton, an energy drink with L-Theanine
Category Focus

Private-label beverages are combining value with quality

Premiumization proliferates among private-label beverages
Jess 200
Jessica Jacobsen
November 20, 2020
No Comments

Historically known for its value attributes, private-label beverages are getting a premiumization boost as consumers also seek quality from these cost-friendly products.


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Caliper Ingredients
Ingredient Spotlight

Functional CBD brings calming effect to waters, teas

Consumer usage of CBD products on upswing
Barbara h200x200
Barbara Harfmann
October 12, 2020
One Comment

Cannabidiol (CBD) is helping consumers “mellow out” with an all-natural, functional ingredient designed to help alleviate pain, stress and anxiety. Twenty-eight percent of consumers are interested in trying CBD beverages, according to Mintel.


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