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Historically an upcycled byproduct within the coffee production process, coffee fruit’s sustainable characteristics and health benefits could present opportunities in beverage development.
The functional properties of antioxidants and superfoods are gaining traction lately as consumer interest in health and wellness grows as the result of the pandemic.
Demand for protein-enriched beverages are on the rise. Although whey proteins have dominated the market, plant-based applications of protein are gaining popularity.
Cannabidiol (CBD) is helping consumers “mellow out” with an all-natural, functional ingredient designed to help alleviate pain, stress and anxiety. Twenty-eight percent of consumers are interested in trying CBD beverages, according to Mintel.
Consumers seeking better-for-you beverages, along with those with interesting taste profiles are drinking up botanicals. Adding flavor and function, botanicals are experiencing wide adoption and success in the beverage market.
As a long-running leader in alcohol and non-alcohol beverage applications, citrus continues to remain at the top of consumer preference thanks to its perceived better-for-you traits and complementary taste profile.
Despite regulatory challenges, the use of THC in beverages is seeing a slight uptick. Nielsen suggests that consumers often turn to marijuana products because it doesn’t cause a hangover and is low- or zero-calorie.
A surge in ketogenic diets and sugar reduction due to consumers’ increased health-consciousness is impacting demand for hydrocolloids often used to enhance the quality and functionality of beverages.