This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
The functional properties of antioxidants and superfoods are gaining traction lately as consumer interest in health and wellness grows as the result of the pandemic.
Although consumers were indicating high stress levels before, the emergence of the pandemic has exacerbated the issue, prompting beverage-makers to turn to a collection of ingredients to help reduce stress hormones.
As consumers “take control of their weight,” beverage-makers are employing a diverse group of ingredients such as functional offerings and new age sweeteners.
Consumers’ increased focus on health and performance has been exacerbated by the pandemic’s influence on immunity-focused consumers. Meanwhile, beverage-makers are innovating ways to fortify beverages in ways that also deliver on taste and texture.
Cannabidiol (CBD) is helping consumers “mellow out” with an all-natural, functional ingredient designed to help alleviate pain, stress and anxiety. Twenty-eight percent of consumers are interested in trying CBD beverages, according to Mintel.
As consumers place greater emphasis on health and wellness, performance beverages are adding more to their arsenal. From lower sugar, to better flavor and increased functionality, consumers demand that performance beverages outperform their former selves.
Low- and no-sugar beverages continue to resonate with health-minded consumers, prompting beverage-makers to seek new age sweeteners for today’s beverages.
Consumers seeking better-for-you beverages, along with those with interesting taste profiles are drinking up botanicals. Adding flavor and function, botanicals are experiencing wide adoption and success in the beverage market.