Ready-to-drink teas are driving growth in the tea category, particularly as consumers seek on-the-go convenience and healthier options.

Living Essentials LLC, Farmington Hills, Mich., released 5-hour TEA shots, a product line that's available in a Peach Tea flavor. 

Starbucks Corp., Seattle, will form a global coffee alliance with Nestlé S.A. to accelerate and grow the global reach of Starbucks brands in consumer packaged goods (CPG) and foodservice. With a shared commitment to ethical and sustainable sourcing of coffee, this alliance will transform, expand and elevate the at-home and away-from-home coffee and related categories around the world, the company says.

Chicago-based Information Resources Inc. (IRI) announced last year’s most successful consumer packaged goods (CPG) launches in its 2017 New Product Pacesetters report, the CPG industry-recognized benchmark analysis of exceptional first-year new product sales success.

Tea or coffee? A report from Tetley and market research firm CGA notes the competition between the two categories

Pure Leaf introduced two new Tea House Collection flavors: Spiced Chai and Strawberry & Garden Mint. 

French Truck Coffee debuted its Tricentennial blend: La Nouvelle Chicory Blend. 

Birmingham, Ala.-based Royal Cup Coffee & Tea (Royal Cup), an importer, roaster and distributor of premium and specialty coffees and teas, announced the April 2 launch of a new line of shelf-stable, ready-to-drink cold-brew coffees. This will be the company’s first liquid product introduction following its acquisition of Icebox Coffee.

Laughing Man Coffee, a brand of Waterbury, Vt.-based Keurig Green Mountain Inc., announced a brand refresh and new marketing campaign, “Make Every Cup Count,” to celebrate its mission to deliver premium coffee and give back to the farmers who produce it. 

True Citrus added two new products to its portfolio of clean-label crystalized citrus products.