The phrase “less is more” is used to evoke simplicity in design whether it be homes, makeup, holiday décor, etc. But as consumers contend with inflation, they aren’t looking for less but seeking products that give them more.

To help consumers get more, beverage-makers are crafting packages and multi-packs that support that need state. For this year’s 2025 Best Beverage Packages awards, the editors selected four packages released this year that deliver more to consumers.

Image courtesy of BeatBox Beverages

BeatBox Beverage 3-Liter party punch size

Earlier this year, BeatBox Beverages announced its limited-release 3-Liter party punch pack. The 3-L offerings were available in Blueberry Lemonade, Fruit Punch, Blue Razzberry, and Green Apple through Oct. 31 with a suggested retail price of $17.99.

Zech Francis, senior vice president of global marketing for BeatBox Beverages, explains that the move into large format wasn’t a stretch for the brand as BeatBox initially launched as a bag-in-box product.

“As BeatBox continued to grow, we shifted focus to our single-serve option, but our incredible community has continued to request and ask for the original format back,” he explains. “As a company who takes our fan feedback to heart, we knew it was the right time to launch the 3L.

“The 3L is ideal for sharing and that’s what BeatBox is really all about: bringing people together,” Francis continues. “We wanted to provide a format where friends could easily share our Party Punch and get even more value.”

To bring back the original format, the company opted to go with consumers’ top flavors, but also give them a taste of something new.

“These flavors continue to be top-selling fan favorites across the country — the flavors we know people love and love to share,” Francis says. “With Blue Razz and Fruit Punch being two of our original BeatBox flavors, we wanted to bring back the nostalgia to the line while adding an element of new to the mix with Green Apple and Shaq’s exclusive Blueberry Lemonade.”

Going forward, Francis notes that partners and consumers can expect BeatBox to keep “bringing the party” with their innovations.

“BeatBox will continue to bring the party (and Party Punch) to as many people as possible and will remain adaptable to the evolving marketplace,” he says. “The 3L is a highly appealing format for wholesalers and retailers, since it’s perfect for BBQs, beach days, tailgating and parties of all kinds.

“We’re redefining and expanding what it means to ‘bring the party,’ and the 3L delivers on that promise,” Francis continues.” Whether you’re looking to go out dancing or just kick- back at home, the larger quantity gives fans even more value and convenience to enjoy BeatBox at their own pace.”

Image courtesy of The Wonderful Co.

Fiji Water 700-ml bottle

Consumers know how important hydration is, and Fiji Water helped make it easier for them to reach their hydration goals with its release of a 700-ml bottle.

FIJI Water’s 700-ml bottle ― a slim, sleek version of its beloved silhouette ― offers consumers even more of the premium hydration they know and love, the company noted at the time of the release.

Clarence Chia, senior vice president of marketing at FIJI Water, explains that the design was to support consumers’ daily lives.

“We introduced the 700-ml bottle to give consumers another way to enjoy FIJI

Water, with a design that fits seamlessly into their everyday routine,” Chia says. “While our 700-ml sports cap has long been a favorite for active moments, we wanted to offer an elevated option for those who prefer the classic cap and sleek silhouette. Bottled at the source in Fiji with 100% natural electrolytes, this format offers the same premium hydration in a design that transitions effortlessly from the weekend tote to the office or the car cup holder.”

Chia further details all the ways that 700-ml can support busy lives.

“The 700-ml bottle is designed for those who value style, functionality, and convenience for life on the go,” he says. “It’s large enough to keep you hydrated throughout the day, yet tall and slender enough to fit effortlessly in your backpack or car cup holder.”

Chia notes that response to the bottle has been extremely positive.

“Convenience remains the top driver for bottled water purchases, with over 50% of surveyed respondents citing it as their primary reason,” he says. “The 700-ml bottle makes it easy for consumers to enjoy the soft, smooth taste of FIJI Water wherever they go, whether it's in a backpack pouch or a car cup holder.”

Image courtesy of Novamex

Mineragua sparkling water 12-pack

Getting consumers the water they want also is being served by multi-packs. Earlier this year, sparkling mineral water brand Mineragua launched its new 12-pack bottle packaging. The updated design provides consumers with a convenient and sustainable option, whether for on-the-go hydration, hosting family gatherings, or stocking up at home, the company said at the time of the launch.

Jazhen Gonzalez, brand manager of Mineragua, explains that the motivation for the multi-pack came from a motivation to offer a convenient, sustainable solution to consumers.

“The release of Mineragua’s 12-pack was driven by increased consumer demand for beverage options in a mid-size format with reduced plastic packaging,” Gonzalez says. “With that in mind, we created a pack that delivers more of the sparkling water that people love in a convenient format that is easy to carry, visually appealing and utilizes cardboard material. The 12-pack format also provides more space to showcase Mineragua’s brand promise and tell our story beyond product attributes and clean ingredients.”

Gonzalez further details that the release of the 12-pack allows the brand to address convenience, value and versatility.

“The 12-pack format is easy to transport, ideal not only for everyday home use, but also for parties, family gatherings, and life’s on-the-go moments,” Gonzalez says. “By offering 12 bottles in every pack, [with] each 12.5 ounce [bottle] consumers can stock up more easily and efficiently, reducing the frequency of purchases while enjoying more of their favorite beverage. The new packaging design also adds a fresh, stylish touch, making it a great option for both casual and social occasions.”

Gonzalez explains that retailers’ reaction to the 12-pack has been positive, noting the ease of displaying in prime supermarket locations.

“Merchandisers have also mentioned that the sturdy box and handles makes it a convenient grab-and-go option for bigger gatherings at home,” Gonzalez says. “We’ve also received positive reactions from consumers on social media expressing their love for the larger format and design, as well as excitement about using it to host parties and share the drink with friends and family.”

Image courtesy of Paulaner USA

Paulaner Oktoberfest Bier 5-Liter Mini Keg

As consumers gathered to celebrate Oktoberfest season, Paulaner USA, the U.S. importer of the Paulaner Brewery, introduced the Paulaner Oktoberfest Bier 5-Liter Mini Keg.

Designed to provide fresh, draft-quality beer with every pour, the 5-Liter Mini Keg ensures a simple way for beer lovers to enjoy the renowned taste of draft Paulaner without the need for a tap system, the company says.

Jillian Zotti, Paulaner U.S. brand manager, explains that the ideation for the packaging format touched two important aspects.

“The motivation behind the release was twofold: to elevate Paulaner’s signature seasonal product during the Oktoberfest season and to create a distinctive format that drives trial and excitement,” she says. “The 5L Mini Keg lets consumers experience the authenticity of Munich’s Oktoberfest anywhere in the U.S. and particularly to share the experience at home with friends. It is a perfect fit for group occasions and celebrations.”

Zotti notes that beer distributors were eager to place their orders.

“We sold out during the pre-order season and months before the kegs arrived in the U.S.,” she says. “The new Oktoberfest Bier 5L mini keg has generated strong buzz on social media, including positive consumer feedback, increased ‘where to buy’ inquiries, and growing influencer interest which all points to strong momentum and excitement around the release.”

Although excitement around the Oktoberfest Bier 5L mini keg showed the potential, Zotti notes that the company has no plans at the moment to implement new beers into the format, explaining the company wants “to maintain the level of anticipation and excitement solely around this very special time of year.”