Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year.

Atlanta-based The Coca-Cola Co. and Uber Eats launched a joint program to benefit Feeding America, the nation’s largest domestic hunger-relief organization. Through June 28, for every order placed via Uber Eats from a participating restaurant, Feeding America will receive a donation to provide one meal to a person in need, with the goal of providing up to 5 million meals.

Seattle-based Jones Soda Co. is turning its bottles into beacons of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” cream soda labels featuring inspirational images created by consumers. 

SodaStream, a part of PepsiCo, Purchase, N.Y., is releasing a limited-edition For the Love of Tomorrow kit featuring rainbow reusable items as a way to honor Pride Month this June during COVID-19.

Faygo has announced the return of its Pineapple Orange, a flavor that hasn’t been available in the Midwest for 15 years.

Keurig Dr Pepper (KDP) Burlington, Mass., and Plano, Texas, announced its first quarter results, which ended March 31, reporting a 4.4 percent net sales growth to $2.61 billion, compared with $2.5 billion a year ago. 

IRI updated the report “Consumer Spending Tracker: COVID-19 Impact” to capture the most recent insights. The most recent report sources sales data from the IRI POS Data ending April 12. For the United States, sales trends remain elevated but are down significantly from its peak. Total store sales were up 14.3 percent for that time period. For edible, sales were up 18.8 percent; however, for the week timeframe, non-edible sales were down 0.8 percent.

Across geographies, consumer demand appears to be beginning to stabilize toward previous year trends, although in some categories demand is significantly higher or lower than the previous year, according to recent information from Information Resources Inc. (IRI), Chicago.