Boston, Mass.-based Arctic Chill Hard Seltzer released its SFW/NSFW (Safe For Work/Not Safe For Work) tasting kit.

With artist and international phenom The Weeknd set to take the stage next month, Pepsi is going all-in on the Super Bowl LV Halftime Show starting now.

Founded in 1902, Coca-Cola Bottling Co. UNITED has grown to be the second largest privately owned bottler in North America. Under the leadership of its CEO John H. Sherman, the company has nearly quadrupled in size, going from 50,000 customers to 150,000, 20 facilities to 60 production and sales and distributions center and grew its revenue to $3 billion.

Mtn Dew is going pink with Mtn Dew Major Melon. This addition to the brand's beverage portfolio features a watermelon flavor with a DEW twist. Mtn Dew Major Melon — also available in a Zero Sugar variety — is the first permanent flavor offering in more than a decade and is available nationwide now.

Recognizing the diverse range of delicious food, rich history and culture that Black-owned restaurants contribute to the American experience, Pepsi, a brand in Purchase, N.Y.-based PepsiCo, introduced Dig In. The consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants.

As the unofficial beverage of winter, hot cocoa is getting a new twist thanks to the latest product innovation from Pepsi. 

Coca-Cola unveiled new holiday packaging as an extension of the Share a Coke campaign, with 40-plus monikers dedicated to everyday heroes — nurses, teachers, neighbors, grandparents and more.

Just in time for the holidays, Reed’s is launching a limited-edition “Ginger All the Way” box packed with a variety of Reed’s new and best-selling products from 2020. 

Regatta Craft Mixers, New York, debuts its new 7.5-ounce Sleek Can six-pack format across all five flavors in the Regatta range.

Keurig Dr Pepper Inc., Burlington, Mass., and Plano, Texas, announced that JAB majority-owned subsidiary Maple Holdings B.V. and MDLZ will sell an aggregate of 60 million shares through a secondary offering. MDLZ will sell 40 million shares, bringing its stake to approximately 8.4 percent of KDP's outstanding common stock, while Maple will sell 20 million shares for the benefit of its minority partners.