humble warrior, a functional beverage brand, launched a new range of soft drinks: Mango Turmeric, Pomegranate Hibiscus and Pineapple Ginger.

Q Mixers, Brooklyn, N.Y., announced the launch of its newest innovation: Tropical Ginger Beer. After a year of measurable growth and strong retail performance from its classic Ginger Beer and Hibiscus Ginger Beer variation, the carbonated mixer brand is fueling its innovation pipeline with this tropical twist on the classic flavor, it notes.

DRY Soda Co., Seattle, announced the debut of a new sophisticated sparkling beverage: Botanical Bubbly Reserve. 

To ring in the holiday season, MTN DEW, a brand of PepsiCo, released: MTN DEW Gingerbread Snap’d, a tasty new gingerbread cookie flavored beverage, bottled with a dash of cheer to celebrate those on the naughty list, the company says.

Wild Bill’s, a non-alcohol craft beverage company, expanded its portfolio to include low sugar sodas and seasonal fall flavors. 

Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., launched Real Magic at Christmas, a seasonal campaign that spotlights and celebrates the magic of community and togetherness. The multi-faceted campaign carries at its heart a simple message of festive joy and inclusion, reminding us that Real Magic is in the moments of connection we share with others.

Jones Soda Co. announced a new series of augmented reality (AR) labels featuring the widely recognized fortune teller character Zoltar reading humorous fortunes in short videos triggered by the Jones Soda app and a phone camera. 

MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, teamed up with Country Music duo LOCASH to reward fans for getting out in the great outdoors this fall with the DEW Outdoors Woods Or Water Getaway. 

Jones Soda Co. revived its Turkey & Gravy Soda for the first time in more than a decade in a limited-edition 35,000-bottle run that coincides with Thanksgiving celebrations as well as the company’s 25th anniversary.

Seattle-based Jones Soda Co. announced a key expansion of its retail footprint with the addition of 210 Meijer stores in six Midwest states. The agreement adds a new marquee regional retailer to Jones Soda’s portfolio, it says.