Zevia PBC announced a fresh look and feel for the entire portfolio in 2023. The rebrand provides a cohesive look across the complete beverage line to further convey feel-good flavor and the brand’s powerful mission to create a world of better-for-you flavor that’s better for people and the planet, it says.
New drink and Coca-Cola Zero-Sugar version to hit shelves in May
March 30, 2023
Jack Daniel's, a brand of Brown-Forman Corp., Louisville, Ky., and The Coca-Cola Co., Atlanta, debuted the iconic Jack Daniel's & Coca-Cola cocktail as a ready-to-drink (RTD), pre-mixed cocktail option for the first time in the United States. Made with Jack Daniel's Tennessee Whiskey and Coca-Cola, Jack Daniel's & Coca-Cola RTD is inspired by one of the most popular "bar-calls"— a cocktail ordered with specific brand names — in the world, it says. This pre-mixed cocktail with two of the largest household brand names in the U.S. will continue to expand to other global markets throughout 2023, it notes.
Carbonated soft drink brand will roll look in fall for 125th anniversary
March 28, 2023
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, unveiled a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years. Pepsi will roll out the new look in North America this fall in time for the brand’s 125th anniversary, and globally in 2024, marking the brand’s next era with an eye toward the future, the company says.
Company commits $3.3 million to projects in Winter Haven, Fla., and Galveston Bay
March 14, 2023
PepsiCo Beverages North America (PBNA) and Frito-Lay North America (FLNA) announced a commitment of $3.3 million in funds toward water replenishment projects across North America. These projects aim to advance Purchase, N.Y.-based PepsiCo’s effort to become Net Water Positive by 2030.
The American Beverage Association (ABA), Washington, D.C., announced that Kevin Keane will serve as interim president and CEO effective immediately. Keane will succeed Katherine Lugar, who recently announced she will return to the hotel industry as executive vice president of global corporate affairs at Hilton.
QR code serves as a portal to the Coca Cola Creations Hub, featuring a host of cinematic experiences
February 21, 2023
In collaboration with Grammy-award winning artist Rosalía, The Coca-Cola Co., Atlanta, announced the launch of its newest Coke Creation: Coca Cola Move, bringing to life the transformational power of music. Coca Cola Move features a striking packaging design embracing the contrasts of the artist’s persona — from vibrant pink inspired by her playful and creative personality to minimalistic black representing her bold elegance, the company says.
Fans can unlock prizes through augmented reality egg hunt experience
February 15, 2023
Just in time for spring, Purchase, N.Y.-based PepsiCo, in partnership with Just Born Quality Confections, Bethlehem, Pa., announced its bringing back PEPSI x PEEPS, available now nationwide. Consumers can usher in spring with the one-of-a-kind treat, available for a limited time only, it says.
Dr Pepper, a brand of Keurig Dr Pepper, Burlington, Mass., Frisco, Texas, and Austin, Texas, debuted the newest flavor innovation to become part of the brand’s permanent portfolio as Dr Pepper Strawberries & Cream hits shelves nationwide this month. The new carbonated soft drink is the original 23 flavors of Dr Pepper swirled with layers of refreshing strawberry flavor and a smooth, creamy finish.