Carbonated Soft Drinks

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Pura Beverage Co. announced the U.S. launch of PuraSoda, debuting at Sprouts Farmers Market. 

Hornitos Tequila and Jarritos announced the launch of their collaboration with the new Margaritos Flavor Pack, a limited-edition variety pack that brings together two of Mexico’s most beloved brands.

De La Calle, the modern Mexican soda brand inspired by the street tradition of tepache, introduced Strawberry Citrus, a bold new flavor that signals the brand's next chapter in fruit-forward refreshment.

This year’s State of the Industry report highlights  how consumer trends are shaping the carbonated soft drink (CSD) market, with functionality and flavor being two of the main trends impacting the category. 

Sprite, a brand of The Coca-Cola Co., announced the launch of “The Living Tracklist,” a new campaign that reimagines hip-hop’s 50 most impactful songs as a living, evolving canon shaped by culture, conversation and community. 

In celebration of the brand’s legacy, Mountain Dew is announcing a limited-edition commemorative can bundle for purchase for a limited time on TikTok Shop.

Today’s beverage aisle is a chaotic collision of function, flavor, lifestyle and identity, with functional beverage brands often have to win over consumers in seconds as its packaging serves as a billboard.

The Coca-Cola Co. welcomed attendees from the National Restaurant Association Show, which took place May 16-19 at McCormick Place in Chicago, to highlight its latest release dispenser formats and technology.

Torani data reveals dirty soda is redefining America’s next build-your-own beverage era.

Slice Soda, a brand Suja Life Inc., Oceanside, Calif., announced the newest addition to its fizzy family of flavors: Pineapple, which is available at Albertsons locations nationwide.