Carbonated Soft Drinks

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7-Eleven Inc. unveiled its latest innovation to join the 7-Select beverage portfolio: 7-Select Soda, exclusively available at participating 7-Eleven, Speedway and Stripes stores nationwide.

Jones Soda Co. announced the introduction of its Zero Sugar Craft Soda lineup at Western Canada Club Stores.

Jones Soda Co., Seattle, announced the return of its collaboration with Crayola through a limited-edition Crayola x Jones Soda Six-Pack launching during the back-to-school summer season.

Pura Beverage Co. announced the U.S. launch of PuraSoda, debuting at Sprouts Farmers Market. 

Hornitos Tequila and Jarritos announced the launch of their collaboration with the new Margaritos Flavor Pack, a limited-edition variety pack that brings together two of Mexico’s most beloved brands.

De La Calle, the modern Mexican soda brand inspired by the street tradition of tepache, introduced Strawberry Citrus, a bold new flavor that signals the brand's next chapter in fruit-forward refreshment.

This year’s State of the Industry report highlights  how consumer trends are shaping the carbonated soft drink (CSD) market, with functionality and flavor being two of the main trends impacting the category. 

Sprite, a brand of The Coca-Cola Co., announced the launch of “The Living Tracklist,” a new campaign that reimagines hip-hop’s 50 most impactful songs as a living, evolving canon shaped by culture, conversation and community. 

In celebration of the brand’s legacy, Mountain Dew is announcing a limited-edition commemorative can bundle for purchase for a limited time on TikTok Shop.

Today’s beverage aisle is a chaotic collision of function, flavor, lifestyle and identity, with functional beverage brands often have to win over consumers in seconds as its packaging serves as a billboard.