“Similar to Poppi, the idea behind jetty was born organically in solving a personal health issue that many people experience, but often overlook,” said Allison Ellsworth, chief brand officer and co-founder of jetty, in a statement. “Like many Americans, I was suffering from chronic dehydration. I went to the grocery store and noticed every electrolyte drink I found was made for high-performance athletes, high in sodium, and full of artificial ingredients, and there was no brand I related to. My husband, Stephen, and I saw a white space, and together, we created jetty: a product that’s made for everyday hydration.”

Built on taste, culture and community first, jetty is made for the modern consumer looking for a more approachable way to wellness, the company says. The brand launches in both ready-to-drink bottles and ready-to-mix powders from day one, available online at Target and Amazon, and nationwide at Whole Foods Market. 

jetty is aiming to make hydration fun again with:

•    Hydration for Everyday: jetty is designed for everybody and any occasion, delivering 100 mg of sodium, 310 mg of potassium, 100 mg of magnesium, B vitamins and prebiotics, alongside 6 grams of sugar and 45 calories in each bottle

•    Five hydrating flavors: The ready-to-drink bottles and ready-to-mix powder lineup includes Watermelon, Orange Mango, Fruit Punch, Black Raspberry and White Cherry

•    No artificial stuff: jetty is formulated without artificial colors, dyes or sweeteners. The ready-to-drink bottles are even made with real fruit juice

•    Low-carbon-footprint bottle: Made with co-Friendly PET packaging and designed to have a lower carbon footprint

“Hydration is a $13 billion category, but consumers are leaving traditional sports drinks and looking for better-for-you ways to hydrate,” said Stephen Ellsworth, CEO and co-founder of jetty. “These brands have long been engineered for men, athletes, exercise and performance. That’s why retailers are so excited about jetty. We are finally delivering a hydration brand for everyday consumers — people navigating work, travel, social plans, parenting, late nights, early mornings and everything in between.”

jetty marks the next chapter for Allison Ellsworth, the entrepreneur and brand builder who grew Poppi from an emerging beverage brand into a household name. As Chief Brand Officer, Ellsworth is bringing the playbook she created at Poppi, where she pioneered the brand’s cultural cachet and digital-first approach, creating a loyal community and more than 3 billion views on TikTok. 

Stephen Ellsworth will helm the company as CEO, overseeing the company’s day-to-day business operations, finance and research and development, which he led at Poppi and was responsible for creating and developing all the flavors.