Celsius Holdings Inc. announced that the company is expanding its product portfolio to include a branched-chain amino acids (BCAA) functional beverage that is designed to fuel muscle recovery, it says.  

Many are turning to sports and performance beverages to help them keep up with the demand of their everyday lives.

Monster Beverage Corp., Corona, Calif., reported financial results for three- and six-months, which ended June 30.

New York-based G Fuel Energy Formula, the official energy drink of Esports, announced the Sept. 12 launch of its new limited-edition raspberry lemonade flavor: HYPE SAUCE.

Liv Tru launched its self-titled line of natural performance beverages. 

New York-based G Fuel Energy Formula, the official energy drink of Esports, announced its ready-to-drink (RTD) energy drink now is available in 16-ounce cans at gfuel.com.

Function, flavor and convenience remain key growth drivers in the energy drinks and shots category.

Market analysts remain mixed about the performance beverage category's ability to regain positioning as more factions have emerged within the beverage market.

Celsius Holdings Inc. released the newest flavor in its CELSIUS Originals line, Fuji Apple Pear. 

Available online, RESPAWN is a new mental performance drink mix designed for gamers, by gamers.