New York-based G Fuel Energy Formula, the official energy drink of Esports, announced its ready-to-drink (RTD) energy drink now is available in 16-ounce cans at gfuel.com.

Celsius Holdings Inc. released the newest flavor in its CELSIUS Originals line, Fuji Apple Pear. 

Available online, RESPAWN is a new mental performance drink mix designed for gamers, by gamers.

Monster Energy Co. released its latest product: REIGN Total Body Fuel. 

Phoenix-based Shamrock Farms announced it has partnered with professional basketball player DeAndre Ayton, who was the No. 1 overall draft pick out of the University of Arizona, the company says. Ayton will represent the company’s Rockin’ brand of protein-milk beverages and be featured in Shamrock advertising, social media and public relation campaigns.

The snowy season is officially underway and the readers of Beverage Industry have shown their continued appreciation for functional beverages. In the Readers’ Choice: New Product of the Month poll for October, the readers selected Boom Boom Energy Drink as their favorite new product.