performance beverages

Items Tagged with 'performance beverages'

ARTICLES

Overcoming Flavor Challenges in Performance Nutrition

August 31, 2020

Sports nutrition brands face three primary product development challenges. Success in this category depends not only on understanding how trending ingredients meet consumers’ needs but also on overcoming the problems those ingredients present in formulation.

Category Focus

Loyalist help energy drinks continue growth patterns

Diversification will help category expand to new demographics

Jessica Jacobsen

July 23, 2020

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The functional benefits associated with energy drinks have helped it attain the status it has today, but experts note diversification will take the category further.

2020 State of the Beverage Industry: Functional sports, protein drinks growth continues

Consumers demand convenient hydration, muscle-recovery

June 24, 2020

One Comment

As consumer focus on health and nutrition increases, the beverage market is booming with a variety of functional beverages that cater to sports and muscle recovery, hydration and convenience. In addition, the market is projected to grow, especially as ingredient manufacturers release innovative ingredients optimized for both efficacy and portability.

G FUEL, FaZe Clan launch Sour FaZeberry for gaming community

New energy drink release in conjunction with #GFUELFaZeX Dream Setup contest

May 21, 2020

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G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.

Up Close With

Numi Organic Tea sources the right spices worldwide

Company helps tea farmers build wells through Together for H2OPE project

Barbara Harfmann

May 5, 2020

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Born in Baghdad, Iraq, Ahmed Rahim, his older sister Reem Hassani and their family fled to Cleveland when they were ages three and five, respectively, to escape the social injustice of Saddam Hussein.

Talking Rain Elevate (TRE)

April 27, 2020

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Talking Rain Beverage Co., creators of Sparkling Ice, introduced Talking Rain Elevate (TRE), a non-carbonated, multifunctional performance water.

Category Focus

Sports and protein drinks experience modest growth

Brands release low- and no-sugar options to keep up with trends

Barbara Harfmann

April 21, 2020

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Although the sports and protein drinks category isn’t necessarily hitting it out of the park, the category nevertheless is “rounding the bases” with modest growth.

R&D

Innovative beverage formulations benefit the body

Consumers demand nutrition for muscles, bones, joints

Sarah Graybill

April 12, 2020

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As consumers focus on nutrition increases, the beverage market is booming with functional beverages that address sports recovery, and bone and joint health.

CELSIUS Grapefruit Melon Green Tea

March 17, 2020

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Celsius Holdings Inc. has launched its newest flavor: CELSIUS Grapefruit Melon Green Tea.

Up Close With

OWYN powers market with plant-based, vegan lineups

New 30G Elite RTD for post workout recovery to launch in June

Barbara Harfmann

March 12, 2020

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As the demand for healthy, functional, performance-based beverages continue their upward trajectory, OWYN is literally “owning” its share of the marketplace through truth and transparency.

More Articles Tagged with 'performance beverages'

Consumers still want beverages that check off various boxes like convenience, functional, refreshing, sugar reduction and of course tasty. Find out how new product development remains a vital component of the beverage market as it navigates a more homeward focus.

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