Items Tagged with 'performance beverages'

With lines continuing to blur across the performance beverage space, experts highlight how incorporating functional ingredients into daily-use formats, like ready-to-drink energy or hydration beverages, can give consumers benefits that extend well past the workout window.

As the lines between beverage categories continue to be blurred, experts highlight how the performance beverage market is moving toward functional lifestyle concepts, reflecting consumer demand.

RECOVER 180, Los Angeles, announces that NFL superstar and entrepreneur Travis Kelce has joined the company as both an investor and brand partner.

This year’s State of the Industry report on energy drinks highlights that health and wellness trends continue to be factors driving the success of the category despite competition from other functional beverages.

In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just athletes with its association to health and wellness, functional trends. 

CELSIUS is amplifying the brand’s core LIVE FIT ethos and tapping into the “ready, set, go” mindset by injecting deeper meaning into its mantra, connecting with people across everyday moments to live with an intended purpose in its LIVE. FIT. GO. campaign.

As consumers prioritize active lifestyles and physical well-being, experts highlight how functional beverage trends are driving growth and innovation within the sports, protein drink markets.

Be LOVE announced the launch of its signature hydration drinks available in three flavors: Orange Blossom, Citrus Zest and Berry Bliss.

BODYARMOR Sports Drink announced a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon. Alongside the new visual identity is the launch of “Choose Better,” an integrated master-brand campaign.

Born out of a personal wellness journey, Bloom Nutrition is looking to inspire people going through a similar journey through wellness supplements, energy drinks and soon-to-be released soft drinks.