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Home » Keywords » performance beverages

Items Tagged with 'performance beverages'

ARTICLES

HOIST packaging

HOIST unveils new packaging for sports drink line

Label highlights clinical trial results
March 4, 2021
No Comments

HOIST’s ready-to-drink hydration drink will see its biggest packaging refresh to date this month. 


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BODYARMOR EDGE

BODYARMOR releases caffeinated sports drink

BODYARMOR EDGE available nationwide in 4 flavors
February 3, 2021
No Comments

BODYARMOR, a brand of BA Sports Nutrition, Whitestone, N.Y., announced the launch of BODYARMOR EDGE, a premium sports drink with natural caffeine.


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Vita Coco Boosted

Vita Coca Boosted

February 1, 2021
No Comments

To kick off the new year, Vita Coco released Boosted, a coconut water fortified with MCT to provide sustained energy for the body and mind. 


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BODYARMOR LYTE Carrie Underwood

BODYARMOR LYTE Sports Drink, Carrie Underwood enter equity partnership

Music artist stars in brand’s 1st national TV campaign
January 11, 2021
No Comments

BODYARMOR LYTE Sports Drink, a brand of Whitestone, N.Y.-based BODYARMOR, announced a new equity partnership with 7-time Grammy Award-winning superstar Carrie Underwood. 


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X2 Performance Drink

X2 Performance Drinks

December 29, 2020
No Comments

NBA Champion Kawhi Leonard partnered with X2 PERFORMANCE to launch its fitness supplements.


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GOAT Fuel Energy Drink

G.O.A.T. Fuel partners with GNC

Energy drink developed by NFL Hall of Famer Jerry Rice
December 28, 2020
No Comments

G.O.A.T. Fuel, Los Angeles, announced a new retail-partnership with GNC, which will feature the brand's line of health-focused energy drinks in select locations across the United States.


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plant-based ingredients
R&D Feature

Consumers demand higher performance from beverages

Performance beverages must deliver more taste, functionality
Sarah graybill
Sarah Graybill
September 24, 2020
No Comments
As consumers place greater emphasis on health and wellness, performance beverages are adding more to their arsenal. From lower sugar, to better flavor and increased functionality, consumers demand that performance beverages outperform their former selves.
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CELSIUS BCAA Recovery drink
Category Focus

Loyalist help energy drinks continue growth patterns

Diversification will help category expand to new demographics
Jess 200
Jessica Jacobsen
July 23, 2020
No Comments
The functional benefits associated with energy drinks have helped it attain the status it has today, but experts note diversification will take the category further.
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Ascent Recovery Water

2020 State of the Beverage Industry: Functional sports, protein drinks growth continues

Consumers demand convenient hydration, muscle-recovery
June 24, 2020
One Comment
As consumer focus on health and nutrition increases, the beverage market is booming with a variety of functional beverages that cater to sports and muscle recovery, hydration and convenience. In addition, the market is projected to grow, especially as ingredient manufacturers release innovative ingredients optimized for both efficacy and portability.
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GFuel Sour Fazeberry

G FUEL, FaZe Clan launch Sour FaZeberry for gaming community

New energy drink release in conjunction with #GFUELFaZeX Dream Setup contest
May 21, 2020
No Comments

G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.


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