Items Tagged with 'performance beverages'

ARTICLES

plant-based ingredients
R&D Feature

Consumers demand higher performance from beverages

Performance beverages must deliver more taste, functionality
Sarah graybill
Sarah Graybill
September 24, 2020
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As consumers place greater emphasis on health and wellness, performance beverages are adding more to their arsenal. From lower sugar, to better flavor and increased functionality, consumers demand that performance beverages outperform their former selves.
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VIRGINIA DARE WHITE PAPER
Sponsored Content

Overcoming Flavor Challenges in Performance Nutrition

August 31, 2020
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Sports nutrition brands face three primary product development challenges. Success in this category depends not only on understanding how trending ingredients meet consumers’ needs but also on overcoming the problems those ingredients present in formulation.
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Ascent Recovery Water

2020 State of the Beverage Industry: Functional sports, protein drinks growth continues

Consumers demand convenient hydration, muscle-recovery
June 24, 2020
One Comment
As consumer focus on health and nutrition increases, the beverage market is booming with a variety of functional beverages that cater to sports and muscle recovery, hydration and convenience. In addition, the market is projected to grow, especially as ingredient manufacturers release innovative ingredients optimized for both efficacy and portability.
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