Items Tagged with 'performance beverages'

REIGN Total Body Fuel, a performance beverage created by Monster Energy, Corona, Calif., is expanding its flavor lineup with the launch of Watermelon Sour Gummy, a candy-inspired innovation that fuses intense flavor with uncompromising performance, it says.

Hiyo announced Costco members will have access to Hiyo’s new, Costco-exclusive Sunset Party Pack, an 18-count variety pack featuring three of the brand’s top-selling flavors.

BODYARMOR is kicking off the year by introducing its latest innovation in the sports drink portfolio: BODYARMOR FLASH I.V. Caffeine Zero Sugar. 

C4 Performance Energy unveiled its Cereal Killer flavor, inspired by the colorful chaos of a childhood breakfast bowl.

With lines continuing to blur across the performance beverage space, experts highlight how incorporating functional ingredients into daily-use formats, like ready-to-drink energy or hydration beverages, can give consumers benefits that extend well past the workout window.

As the lines between beverage categories continue to be blurred, experts highlight how the performance beverage market is moving toward functional lifestyle concepts, reflecting consumer demand.

RECOVER 180, Los Angeles, announces that NFL superstar and entrepreneur Travis Kelce has joined the company as both an investor and brand partner.

This year’s State of the Industry report on energy drinks highlights that health and wellness trends continue to be factors driving the success of the category despite competition from other functional beverages.

In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just athletes with its association to health and wellness, functional trends. 

CELSIUS is amplifying the brand’s core LIVE FIT ethos and tapping into the “ready, set, go” mindset by injecting deeper meaning into its mantra, connecting with people across everyday moments to live with an intended purpose in its LIVE. FIT. GO. campaign.