RECOVER 180, Los Angeles, announces that NFL superstar and entrepreneur Travis Kelce has joined the company as both an investor and brand partner.

Kelce, a three-time Super Bowl champion and a recognizable athlete, amplifies RECOVER 180’s mission to transform how people hydrate. Known for his durability, athleticism and charisma, Kelce embodies the very essence of what RECOVER 180 stands for: performance backed by intention, the company says.

“When it comes to performing at your highest level, quality matters,” Kelce said in a statement. “I’ve been drinking RECOVER 180 because it’s clean, organic hydration with ingredients that support peak performance. Having a healthier recovery option is a game-changer, and I love investing in something that’s truly pushing the category forward.”

Andre Eanes, co-head of 3 Arts Sports & Kelce’s longtime business manager, added: “Travis is selective about where he puts his energy and investments, and joining RECOVER 180 as a brand partner and owner was a natural fit. The RECOVER 180 team has a proven playbook for building and growing successful brands, and we're thrilled to be aligned with such experienced leaders. RECOVER 180 is not just another product; it's a superior, organic sports drink that is truly pushing the category forward, and Travis is excited to be a part of its growth story.” 

Founded by Lance Collins and Mike Meldman, RECOVER 180 was built to fill a critical gap in the sports drink space: an effective hydration product with zero added sugar, no artificial ingredients, and certified organic status.

“Travis is a generational talent and a true culture shifter,” Collins said. “He embodies the energy, influence, and competitive spirit that define RECOVER 180, and having him join the team is an incredible validation of our mission and the product we’ve built.”

The drink’s formula includes coconut water, a science-backed ratio of potassium, sodium, and magnesium, plus 110% of your daily recommended vitamins A and E. It’s a product designed not just for elite athletes looking to improve performance and recovery, but for anyone who wants to Hydrate Better and Recover Strong. 

The partnership with Kelce marks another significant milestone in RECOVER 180’s continued expansion and its strategic approach to authentic and creative talent partnerships. RECOVER 180 has cultivated a diverse roster of athletes and cultural figures who embody the brand’s core mission and the spirit of peak performance. This deliberate alignment with influential personalities across various fields underscores RECOVER 180's broad appeal and commitment to reaching consumers through credible voices.

With nationwide retail availability at Whole Foods, Kroger, ShopRite, QuikTrip, Discovery Land properties and beyond, RECOVER 180 continues to expand its presence, with growing visibility across sports and entertainment, it says.