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Home » Authors » Chloe Alverson
Chloe Alverson

Chloe Alverson

Chloe Alverson is Beverage Industry’s associate editor, writing and editing for the magazine about all sorts of beverages and companies. She earned a Bachelor of Arts in Journalism from Michigan State University and resides in Metro Detroit.

Associate Editor
Articles

ARTICLES

Jade Leaf Pistachio Matcha Latte Mix

Matcha tea works its way into mainstream menus thanks to functional properties

Matcha proves to be new option with familiar benefits, flavor pairings
Chloe Alverson
Chloe Alverson
April 30, 2026

Often at concerts, the band or musician will feed off the crowd’s energy.


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Just Ice Tea Peach Oolong flavor

A clear choice for beverage packaging

Sustainability, recyclability traits place glass in spotlight
Chloe Alverson
Chloe Alverson
April 23, 2026

Glass packaging helps beverage brands move toward sustainability goals, while other beverage trends are impacting the use of glass. 


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These are Lady Bird Soda brand cocktail mixers and sodas featuring Texas-inspired flavors.

Storytelling through glass packaging

Beverage brands opt for glass packaging due to sustainability, premium appearance
Chloe Alverson
Chloe Alverson
April 22, 2026

Glass makes for an attractive packaging option for beverage brands thanks to its sustainability and premium attributes. 


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LALO tequila bottle

LALO Tequila builds a legacy of craftsmanship, transparency

Tequila brand prioritizes tradition, passion
Chloe Alverson
Chloe Alverson
April 21, 2026

LALO Tequila Co-Founder Eduardo “Lalo” González shares the story behind the brand, noting that it leans into quality and tradition while honoring the “purest expression” of agave. 


Read More
This image features Culture Pop Soda in the Sparkling Raspberry Lemonade flavor.

Culture Pop Soda delivers nostalgic taste with better-for-you benefits

Brand embraces authenticity, natural flavors without overpowering sweetness
Chloe Alverson
Chloe Alverson
April 9, 2026

Launched in 2020, Culture Pop Soda has established itself as a better-for-you alternative to traditional sodas, packed with a juice blend and a probiotic blend. 


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This image features a bottle of RECOVER 180 Organic Sports Hydration drink in the Orange Cream flavor.

Sports recovery, bone and joint health beverages attract the everyday consumer

With consumers increasingly prioritizing health and wellness, market broadens appeal
Chloe Alverson
Chloe Alverson
April 7, 2026

The sports recovery, bone and joint health beverage market has pivoted to attract the everyday consumer, not just athletes. 


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This image depicts a farmer harvesting agave, a traditional process known as jima.

Tequila, mezcal segments remain hot among consumers

Market endures premiumization trends, among other obstacles
Chloe Alverson
Chloe Alverson
March 26, 2026

Tequila and mezcal segments continue to be impacted by premiumization and consumer trends.  


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The image depicts a moment in time of a restaurant employee using technology to manage customer orders and service.

DSD technology supports beverage distributors in navigating shifting trends

Technology aids in improved performance, provides insights
Chloe Alverson
Chloe Alverson
March 23, 2026

As consumer preferences change, DSD operators need better tools to understand execution, quickly spot innovation trends, and communicate those to partners to support success in the market. 


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The image displays a digital twin model of a bottling line from Krones, specifically developed for their Ingeniq concept.

Beverage brands seek filler technology that support flexibility, adaptability

Adaptive designs provide solutions for beverage packagers
Chloe Alverson
Chloe Alverson
March 18, 2026

Filler technology has changed as OEMs embrace shifting beverage trends. 


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This image shows a Hiperbaric 525i High Pressure Processing (HPP) machine used for cold pasteurization of food and beverages.

The pros of processing automation

Automation aids beverage-makers in meeting market trends
Chloe Alverson
Chloe Alverson
February 24, 2026

Processing automation is useful for beverage formulators to increase efficiency while also meeting consumer and beverage trends like fortification and natural sweeteners. 


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View All Articles by Chloe Alverson
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    Sponsored byVibrant Ingredients

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