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Home » Authors » Chloe Alverson
Chloe Alverson

Chloe Alverson

Chloe Alverson is Beverage Industry’s associate editor, writing and editing for the magazine about all sorts of beverages and companies. She earned a Bachelor of Arts in Journalism from Michigan State University and resides in Metro Detroit.

Associate Editor
Articles

ARTICLES

Cointreau_AubreyPlaza

Cointreau, Aubrey Plaza launch 'Any Tequila' campaign

Satirical campaign serves as a reminder to 'make a Margarita MargaRight'
Chloe Alverson
Chloe Alverson
June 13, 2025

As celebrity tequila brands rise in popularity, Cointreau and Plaza are debuting one of their own: Any Tequila, a 100% celebrity-endorsed, 0% real brand with one very real purpose: to remind the world that it is Cointreau that makes a Margarita MargaRight.


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GettyImages-2190802012.jpeg

Supply chain concerns impact flavors market

Beverage-makers aim to overcome supply chain issues, deliver consistent, quality-flavored products
Chloe Alverson
Chloe Alverson
June 12, 2025

Jones expects no specific supply chain issues in the short term, but says there is always the possibility of one emerging.


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monin fruit flavors

Beverage-makers keep an eye on taste trends

Flavor preferences fluctuate depending on beverage format, function
Chloe Alverson
Chloe Alverson
May 29, 2025

While flavor trends come and go, beverage formulators work to deliver products that consumers will enjoy. 


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construction workers

New facility planning, expansions aim to increase efficiency for beverage operations

Whether starting fresh or expanding, beverage operators have much to consider for facilities
Chloe Alverson
Chloe Alverson
May 27, 2025

With SKU proliferation and automation on the rise, Josh Goodman, AIA principal at HDA Architects, shares insights on new facility planning, from common requests to sustainability factors. 


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Yale Lift Truck Technologies

Telematics provides valuable insights for beverage operations

Beverage-makers can examine fleet performance, make necessary changes thanks to information provided by telematics solutions
Chloe Alverson
Chloe Alverson
May 22, 2025

Experts examine how telematics solutions have affected beverage delivery operations and share how the technology has evolved. 


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genesis energy drink

Inks and coatings help beverage brands appeal to consumers

Technologies aid beverage-makers in sustainability efforts, brand originality
Chloe Alverson
Chloe Alverson
May 20, 2025

In the beverage industry, brands use inks and coatings on packaging to highlight their persona and messaging.


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Grog_1170.jpg

Grog makes a splash in U.S. market

YouTubers found alcoholic Japanese soda-inspired brand
Chloe Alverson
Chloe Alverson
May 12, 2025

After a successful launch in the Golden State, it recently expanded to five new states: Texas, Illinois, Michigan, Ohio and Florida. And that expansion has been an instant success for the brand.


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AI Robot Image

Artificial intelligence offers an array of benefits for beverage-makers

Beverage-makers embrace AI for its consumer insights, product prediction properties and more
Chloe Alverson
Chloe Alverson
April 29, 2025

Artificial intelligence continues to be an asset for beverage-makers. Progression in AI’s capabilities has led to increasing usage in terms of insights, supply chain and much more within the beverage industry. 


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man loading equipment

Carts, hand trucks market shifts to help beverage operations meet consumer needs

SKU loads, maintaining operator comfort driving innovations
Chloe Alverson
Chloe Alverson
April 23, 2025

Carts, hand trucks and pallet jacks can offer benefits like ease of use and maneuverability despite jump in SKUs, increase in stops. 


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conveyor technology transport

Conveyor systems aid beverage-makers in wake of shifting consumer preferences

SKU proliferation, sustainability and safety factors contribute to popularity of conveyor systems
Chloe Alverson
Chloe Alverson
April 21, 2025

As beverage operations are seeing a rise in use of conveyor systems, OEMs highlight where the future of conveyor systems are headed.


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View All Articles by Chloe Alverson
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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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