The future of color concepts in beverages
Color expected to play a greater role in the sensory, nutritional experience
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Chloe Alverson
Chloe Alverson is Beverage Industry’s associate editor, writing and editing for the magazine about all sorts of beverages and companies. She earned a Bachelor of Arts in Journalism from Michigan State University and resides in Metro Detroit.
Associate Editor
ARTICLES
Beverage-makers have increasing options in terms of color concepts
Flavor, functionality among attributes communicated by color
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Mass merchandisers appeal to the masses
Consumers frequent mass merchandisers to consolidate trips, save money
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AI keeps the ball rolling for beverage-makers
Industry experts anticipate AI will continue to be useful to beverage brands
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AI assists beverage brands in array of areas
Beverage-makers use AI in formulation, marketing and beyond
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Beverage-makers turn to botanicals, adaptogens for functional benefits
Functional attributes remain key driver in botanical, adaptogen use in beverages
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Convenience stores shift offerings based on consumer preference
Channel embraces beverages based on consumer trends
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Cann beverages appeal to sober curious, cannabis curious consumers
Beverage brand’s portfolio spans from varying THC levels
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High-pressure processing expands beyond juice
HPP helps beverage-makers deliver on clean label, shelf stable expectations
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Forklifts and lift truck technologies cater to specific needs of beverage warehouses
Safety, automation among factors impacting the forklift market within the beverage industry
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