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Home » Authors » Chloe Alverson

Articles by Chloe Alverson

simply spiked tropical

Non-alcohol, alcohol brands blur lines between segments

Consumers welcome the nostalgia, familiarity of non-alcohol brands entering alcohol space
Chloe Alverson
Chloe Alverson
October 6, 2025

More and more, traditionally non-alcoholic brands are entering the beverage alcohol space. Experts share how this has affected the market, consumer reaction, and expectations for the trend. 


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Mobile Industrial Robots PalletJack

Artificial intelligence affecting robotics market

Advancements in AI stirs shift in robotics technology
Chloe Alverson
Chloe Alverson
October 3, 2025

James Taylor, chief commercial officer at OnRobot, Novi, Mich., says that, while there is a lot of buzz surrounding AI, he suspects the value it could create is something the industry still is trying to figure out.


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OnRobot PalletEZ

Robotics support beverage brands in operations, warehouse settings

As robotics technology advances, beverage brands find new ways to benefit
Chloe Alverson
Chloe Alverson
September 24, 2025

Robotics technology can be used to aid beverage industry operations as SKU proliferation impacts workflow. 


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taste modulation

Beverage formulators stay on-trend while masking off-notes

Balancing function and flavor puts pressure on product development
Chloe Alverson
Chloe Alverson
September 22, 2025

As taste remains a priority for consumers, beverage-makers must work to stay on-trend with consumer needs while also ensuring ingredient off-notes in taste and smell are masked. 


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Wave Kids Canned Water

For kids, by kids

Canned water brand Wave Kids makes hydration fun
Chloe Alverson
Chloe Alverson
September 15, 2025

As both the canned water and kids’ drink markets evolve, founder Shelly Garg notes that innovation will come not just from flavor or design, but from purpose-driven brands that understand the values of the next generation — and those raising them, she adds.


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Unwell Hydration with Protein

Alex Cooper's Unwell Hydration expands with protein addition

Unwell Hydration with Protein will be available in-store and online at Target
Chloe Alverson
Chloe Alverson
September 8, 2025

Unwell Hydration with Protein contains 740 mg of electrolytes and three essential B vitamins and is “the perfect way to refuel after a workout or grab a boost of protein on the go,” company says.


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ErgoModul Krones

Efficiency drives labeling equipment

Beverage-makers seek machinery that supports diverse portfolios
Chloe Alverson
Chloe Alverson
August 26, 2025

No matter what size of operation, beverage manufacturers need labeling equipment that supports efficient operations.


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four bottles of Lifeway Probiotic Smoothie + Collagen

The culture of kefir

Lifeway Foods CEO discusses current kefir market
Chloe Alverson
Chloe Alverson
August 26, 2025

As consumers continue to prioritize gut health, the kefir segment is expected to surge. Lifeway Foods CEO Julie Smolyansky shares her thoughts on the state of the market. 



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Olé Margarita Mocktail Non-Alcoholic 4pk

Premiumization trends span across beverage industry

Alcohol, non-alcohol brands experience effects of premiumization
Chloe Alverson
Chloe Alverson
August 19, 2025

Beverage industry experts explain how premiumization has influenced the market of both alcohol and non-alcohol beverages. 


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millie bobby brown showing her coffee product line

Consumers crave added advantages in coffee beyond caffeine

Young consumers causing shift within coffee market
Chloe Alverson
Chloe Alverson
August 18, 2025

Despite supply chain volatility, coffee continues to resonate with consumers, but fragmentation sees those additional benefits aside from caffeine pulling ahead. 


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