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Home » Authors » Chloe Alverson

Articles by Chloe Alverson

ErgoModul Krones

Efficiency drives labeling equipment

Beverage-makers seek machinery that supports diverse portfolios
Chloe Alverson
Chloe Alverson
August 26, 2025

No matter what size of operation, beverage manufacturers need labeling equipment that supports efficient operations.


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four bottles of Lifeway Probiotic Smoothie + Collagen

The culture of kefir

Lifeway Foods CEO discusses current kefir market
Chloe Alverson
Chloe Alverson
August 26, 2025

As consumers continue to prioritize gut health, the kefir segment is expected to surge. Lifeway Foods CEO Julie Smolyansky shares her thoughts on the state of the market. 



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Olé Margarita Mocktail Non-Alcoholic 4pk

Premiumization trends span across beverage industry

Alcohol, non-alcohol brands experience effects of premiumization
Chloe Alverson
Chloe Alverson
August 19, 2025

Beverage industry experts explain how premiumization has influenced the market of both alcohol and non-alcohol beverages. 


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millie bobby brown showing her coffee product line

Consumers crave added advantages in coffee beyond caffeine

Young consumers causing shift within coffee market
Chloe Alverson
Chloe Alverson
August 18, 2025

Despite supply chain volatility, coffee continues to resonate with consumers, but fragmentation sees those additional benefits aside from caffeine pulling ahead. 


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Kate Farms High Protein Nutrition Shake

Kate Farms CMO discusses new High Protein Nutrition Shake

High protein, low calorie beverage crafted with user input
Chloe Alverson
Chloe Alverson
August 12, 2025

Although the product first launched in retail, Hayden says the company started the project “like we would a medical product.”


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man scanning products at a grocery store

Club stores appeal to consumers with convenience, pricing

Channel’s steady performance can be contributed to various factors
Chloe Alverson
Chloe Alverson
July 31, 2025

Club stores have performed well with a variety of factors contributing to that performance. 


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euroky vitality drink

Consumers turn to beverages for immune support

Beverages provide immune-boosting benefits consumers value
Chloe Alverson
Chloe Alverson
July 29, 2025

Consumers are increasingly prioritizing long-term health and focusing on prevention over cure with beverages acting as a delivery model. 


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alani nu energy drink

Energy drinks, shots market embraces innovation, functionality

With energy drinks expected to deliver more, beverage-makers work to attract consumers
Chloe Alverson
Chloe Alverson
July 21, 2025

Demand for multifunctional drinks has prompted energy drinks and shots manufacturers to embrace trends that reach a broader consumer audience. 


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Almave MSFW

Almave aims to reinvent the non-alcohol spirit experience

Agave brand honors the ritual of craft spirit consumption without the alcohol
Chloe Alverson
Chloe Alverson
July 21, 2025

The Formula One-driver founded Almave is a non-alcohol agave spirit that honors tradition while offering a new experience. 


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Vita Coco Pina Colada

2025 State of the Beverage Industry: Innovation breathes new life into juice market

Sugar reduction, fortification among trends keeping juice market fresh
Chloe Alverson
Chloe Alverson
July 17, 2025

This year’s State of the Industry report on juice and juice drinks highlight that the category remains popular thanks to its association with better-for-you benefits.


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