Articles by Chloe Alverson

The sports recovery, bone and joint health beverage market has pivoted to attract the everyday consumer, not just athletes. 

Tequila and mezcal segments continue to be impacted by premiumization and consumer trends.  

As consumer preferences change, DSD operators need better tools to understand execution, quickly spot innovation trends, and communicate those to partners to support success in the market. 

Filler technology has changed as OEMs embrace shifting beverage trends. 

Processing automation is useful for beverage formulators to increase efficiency while also meeting consumer and beverage trends like fortification and natural sweeteners. 

The beverage packaging market continues to value aluminum formats for a variety of reasons, especially due to its recyclability and convenience qualities. 

With consumers increasingly opting for functional, health-forward beverages, beverage-makers must adjust formulations utilizing natural sweetener solutions. 

Generation Z and Generation Alpha are reshaping beverage trends as they seek functional beverages that align with personal beliefs. 

Certified organic and containing just five ingredients, Tart currently is available in the Original Cherry flavor, which Fredrick says started in her college kitchen.

Demand for shrink and stretch sleeve labels from beverage-makers remains strong, particularly with brands focused on premium positioning, functional products, and limited-edition offerings.