Miller Lite celebrates Milwaukee Brewers championship with Clinch Cans
Limited-edition cans contain beer brewed at moment team clinched title
The Brewers made history. Miller Lite brewed it. The official beer of the Milwaukee Brewers is celebrating its hometown team’s triumph by offering fans a literal taste of victory with Clinch Cans. These one-of-a-kind brews are filled with the very beer that was being made the exact moment the team won it all, capturing the magic of the last out in a can of The Original Light Beer.
When the Brewers clinched the championship at 10:13 p.m. CT, there were thousands of cans of Miller Lite being produced at the brewery down the road from the team’s ballpark. So, Miller Lite made a call to its own bullpen of brewers to mark the precise beers that were on the line exactly when history was made. That very batch is now getting its own spot in the lineup, packaged into 4,400 commemorative Clinch Cans, a tip of the cap to the 44 years that fans have waited for another chance at winning a championship, delivering the ultimate reason to raise a cold one, the company says.
“This is the biggest win in Brewers history. As the official beer of our hometown team — one named after beer, no less — we knew we couldn’t just sit back and say ‘congrats,’” said Courtney Benedict, vice president of marketing at Miller Lite Family of Brands, in a statement. “The only question was how to celebrate a moment this big. As it turns out, the answer was already brewing.”
Complete with limited-edition Brewers packaging, these cans aren’t just another piece of baseball memorabilia, they’re a part of Milwaukee history. And while the final out might be in the books, this is one piece of Miller Time fans can hold onto long after the celebration, the company notes.
“Brewers fans have waited a long time for this moment and we couldn’t be more excited to celebrate with them,” said Rick Schlesinger, president of business operations for the Milwaukee Brewers. “Miller Lite has been part of the Brewers family for decades, so leave it to them to toast our fans in a way that only they can. The Clinch Cans give our fans a little piece of the celebration to call their own.”
Brewers fans 21 and older can reserve their limited-edition Clinch Can online at www.millerbrewerytour.com/clinchcans, selecting from designated pickup dates and times.
4,400 reservation slots will be available on a first-come, first-served basis, starting at noon CT on Nov. 2. One can and one reservation allowed for each legal drinking age adult. Consumers must reserve their can in advance and pick it up at the Miller Brewery Tour Center (4251 W. State St., Milwaukee, WI 53208) during their selected time slot. Must bring valid ID to pickup. Available pickup dates include Nov. 15, 21 and 22, from 10 a.m. to 3 p.m. CT.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
