As the Official Beer Sponsor of the FIFA World Cup, Budweiser is launching limited-edition packaging in anticipation of the world’s most prestigious soccer competition. Budweiser is releasing special red and gold packaging donning the FIFA World Cup Trophy across the United States through the end of the year.

As football fans prepare for the kick-off in November, Coca-Cola is celebrating the journey of each fan through the real magic of the FIFA World Cup. With the majority of fans unable to travel to Qatar for the FIFA World Cup 2022, Coca-Cola will deliver the electric atmosphere of the tournament directly to their home through retail activations, including premium items and new variations of packaging which highlight country colors and shared promises.

Bud Light is once again helping 21 and older fans rep their favorite team with the return of its limited-edition NFL team packaging that honors 24 teams and their fans' respective rally cries and cheers. The new packaging also includes a “For the Fans” pack to rally fans no matter which team they rep.

Bud Light is celebrating the Stanley Cup Champions with the return of its customized championship pack honoring the Colorado Avalanche. These 2022 Stanley Cup Bottles were available during the team’s celebration parade. 

To celebrate 50 years of women’s athletics at the University of Florida, Pepsi introduced an exclusive limited-edition Gator Nation can on International Women’s Day.

In celebration of the Los Angeles Rams’ Super Bowl LVI Championship, Bud Light released limited-edition Rams bottles. 

As an official sponsor of the Ryder Cup, Jim Beam released a limited-edition bottle of Jim Beam Black Kentucky Straight Bourbon Whiskey designed exclusively for the event. 

As the official beer sponsor of the NFL, Bud Light is unveiling the 2021-2022 NFL team-specific cans and packaging.

Gatorade launched a set of six limited-time Champions Edition collectors’ bottles inspired by three-time heavyweight champion Muhammad Ali to celebrate the impact the Greatest of All Time had on sport and society. 

In honor of the Milwaukee Bucks winning the 2021 NBA Championship, Cincoro Tequila has created a limited-edition 2021 NBA Trophy Bottle.