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BeerNew Packages

Bud Light releases Chiefs championship bottles

Bud Light Chiefs Championship.jpg
February 23, 2024

To commemorate the Kansas City Chiefs' victory in Super Bowl LVIII, Bud Light has released limited-edition championship bottles. 

The championship bottles will be available at participating retailers beginning March 25.

This packaging release follows the brand’s brand-new commercial, which was among the anticipated commercials that aired during the Super Bowl.

The “Easy Night Out” spot introduced a brand-new character, the Bud Light Genie, who makes a night out with friends easy to enjoy. It also features a star-studded cast spanning across the key passion points for the brand ― football, music and combat sports ― including NFL Hall of Famer Peyton Manning, singer and rapper Post Malone, and UFC CEO Dana White.  

“Easy Night Out” follows a group of friends who unleash the Bud Light Genie from a bottle of Bud Light in their fridge while hanging out. The Bud Light Genie grants easy wishes, turning a basic night out into a series of epic adventures that include a ride to the bar in a stretch DeLorean with Bud Lights later magically appearing at every table. As the Bud Light Genie continues to grant wishes, the friends encounter a few fan-favorite personalities, with Manning becoming part of the best friend group, Post Malone hosting an epic backyard concert, and White leading a weigh-in featuring one of the friends. 

KEYWORDS: Bud Light limited-edition packaging sports packaging

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