Subscribe
2024 Wholesaler of the Year: Silver Eagle Distributors Houston
Community engagement, diverse portfolio keep beer distributor at forefront of market
Read More
Beer
Trend articles, new products and news related to alcohol beverages.
ARTICLES
.jpg?height=168&t=1729778781&width=275 "Founders_AllDay_VarietyPack_1170 (002).jpg")
Beverage holiday highlights American-made beers
As National American Beer Day approaches, American breweries add new offerings
Read More
Anheuser-Busch announces $8 million investment in St. Louis Brewery
Investment aims to create, sustain jobs and drive growth in hometown
Read More
Special Report
Craft beer market pivots to meet consumer demand
IPA styles dominate, while beyond beer, non-alcohol segments help generate growth
Read More
Making Moves event welcomes more than 400 beer, beverage leaders
NBWA announces Glazer’s Beer and Beverage as 2024 Frieda G. Maisel Trailblazer Award recipient
Read More
.jpg?height=168&t=1728073260&width=275 "BlakesHardCider_AmericanApple_1170 (002).jpg")
Lauren Sabetta
Lauren Sabetta, managing editor for Beverage Industry, writes for the magazine’s print and online components. She earned her Bachelor of Science in Communication, Journalism from Appalachian State University.
Managing Editor
Chloe Alverson
Chloe Alverson is Beverage Industry’s associate editor, writing and editing for the magazine about all sorts of beverages and companies. She earned a Bachelor of Arts in Journalism from Michigan State University and resides in Metro Detroit.
Associate Editor
Jessica Jacobsen
Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.
PAGES
IMAGE GALLERIES
How beer brands are using social media to connect with consumers
Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.
Click here to view infographic in PDF format.
Berghoff Stock Ale debut
Chicago-based Berghoff Brewery hosted a Berghoff Happy Hour to celebrate the release of its new Berghoff Stock Ale. (Photos by Jennifer Haderspeck)
Louis Glunz Beer Inc. Global Beer Expo
Louis Glunz Beer Inc., a Chicago area beer and hard cider distributor, hosted its 20th Global Beer Expo on April 14 in Rosemont, Ill. The expo enabled attendees to meet more than 50 brewers and sample more than 200 beverages sold by the distributor. (Photos by Stephanie Cernivec)
Brunswicks Buffalo Grove VIP Preview Event
Brunswick’s Buffalo Grove and Tavern ‘45 host special guests at its VIP Preview Event on Oct. 14, 2013. The complimentary charity event benefited Clearbrook and the Special Olympics of Illinois. (Photos by Jennifer Haderspeck)
A Most Interesting Masquerade by Dos Equis
Heineken’s Dos Equis brand partnered with RedEye Chicago to host the RedEye Masquerade Ball on Oct. 24, 2013, in Chicago. The event included masked attendees, culinary adventures and, of course, Dos Equis beer and Dos Equis cocktails. (Photos by Jennifer Haderspeck)
Baderbrau Beer & Bacon Dinner
Craft beer brand Baderbräu pairs its beers with bacon-infused dishes by Chef Monica Sharma at a special dinner Nov. 5, 2013, in Chicago. (Photos by Jennifer Haderspeck)
Related story: Baderbrau pairs craft beers with bacon
Goose Island & Smashburger food and beer pairing
Denver-based burger chain Smashburger partnered with Chicago-based Goose Island, a brand of Anheuser-Busch, to create a burger and Goose Island beer pairing menu that is featured at many of the chain’s Chicago-area locations. (Photos by Jennifer Haderspeck)
Related: http://www.bevindustry.com/articles/86774-craft-beer-brands-highlight-food-pairings
Behind the Scenes at Del Papa Distributing Co.
More from Beverage Industry's March 2011 cover story and plant tour with Anheuser-Busch InBev wholesaler Del Papa Distributing Co., Galveston, Texas. Photos by Vito Palmisano.
Behind the Scenes at Boston Beer Co.
More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.