A Drizly study found nearly half of retailers predicting significantly higher sales this holiday season. Additionally, 78 percent of respondents reported higher online sales since March, and Mezcal is projected to leapfrog the likes of Irish and Japanese whiskies in expectations for growth next year. 

Petaluma, Calif.-based Lagunitas Brewing Co., a division of HEINEKEN USA, launched IPNA, its first non-alcohol IPA.

This holiday season, HEINEKEN USA, White Plains, N.Y., is helping people celebrate the holidays in creative ways this year through its partnership with Tastemade and Pinterest. Tastemade will create six Holiday Hacks in a video for Pinterest that will showcase the new takes on the three select beer brands through clever ideas and tricks, the company says.

To keep up with the most festive time of the year, Almanac Beer Co. unveiled holiday-themed packaging for Christmas and Hanukkah. 

Stone Brewing, Escondido, Calif., launched Stone Features & Benefits IPA, a low-calorie, low-carbohydrate, gluten-reduced and low alcohol-by-volume beer.

To bid farewell to the work holiday parties of the past, Miller Lite teamed up with renowned visual artist Alex Prager to memorialize their cringiest moments in a new campaign.

Dos Equis Lager, a brand of White Plains, N.Y.-based Heineken USA, now is available in a unique 5-liter draft keg format.

Seattle-based Talking Rain Beverage Co. announced the national release of Sparkling Ice Spiked, a full-flavored hard seltzer with 4 percent alcohol, zero sugar, 1 gram of carbs, 80 calories, and is gluten free.

Asahi Super Dry, a brand of Asahi Beer USA, Torrance, Calif., will launch new packaging for the first time in 15 years in the U.S. market. The upgraded packaging gives the brand a globally consistent visual identity, with its sleek black and silver premium branding, the company says.