Beer

Crooked Pop

Thu, 16 Apr 2026 00:00:00 -0400

Crooked Pop, a spiked soda brand designed to bring transparency and clean ingredients to the beverage alcohol category, unveiled its signature lineup of hard sodas.

Pabst Blue Ribbon, Grillo’s Pickles debut new Pickle Beer

Tue, 14 Apr 2026 13:00:00 -0400

Pabst Blue Ribbon, San Antonio, Texas, and Grillo's Pickles, Westwood, Mass., have joined forces to drop a limited-edition PBR x Grillo's Pickle Beer, transitioning Grillo's classic pickle from a garnish to the main event.

Wicked Weed Brewing Vicious Nectar

Tue, 14 Apr 2026 00:00:00 -0400

Wicked Weed Brewing is expanding its innovation portfolio with the debut of Vicious Nectar, a fruit-forward beer designed to deliver vibrant flavor and elevated refreshment, the company says.

Mark Anthony Group of Companies announces plans to acquire The Finnish Long Drink

Mon, 13 Apr 2026 12:30:00 -0400

The Mark Anthony Group of Companies, Chicago, announced the acquisition of The Finnish Long Drink to accelerate growth and expand availability of the fast-rising ready-to-drink brand across North America.

Truly Hard Seltzer unveils Believe, USA contest

Fri, 10 Apr 2026 10:00:00 -0400

Truly Hard Seltzer is turning belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win — and give it a new name: Believe, USA.

Voodoo Ranger G-Force Supercharged Juicy IPA

Mon, 06 Apr 2026 00:00:00 -0400

Voodoo Ranger announced the launch of G-Force Supercharged Juicy IPA, an 11% ABV thrill ride engineered with maximum flavor and full throttle intensity, it says.

Recasting Our Point of Reference in Beverage

Fri, 03 Apr 2026 12:00:00 -0400

The beverage marketplace has gone through repeated cycles of fragmentation, reinvention and rediscovery. Not long ago, the narrative was that big brands were finished and the future belonged to endless niche innovation.

Mike’s Hard Lemonade launches Mike’s Dirty Lemonade, new platform

Tue, 31 Mar 2026 13:00:00 -0400

Mike's Hard Lemonade, Chicago, unveiled its new platform “Made with Real Character” that celebrates individuality, imperfection and the power of showing up as you are.

Michelob ULTRA honors U.S. Soccer with new packaging

Fri, 27 Mar 2026 10:00:00 -0400

Michelob ULTRA is celebrating the FIFA World Cup 2026 with the launch of its limited-edition U.S. Soccer Jersey Pack.

Oskar Blues unveils Dale’s mix pack, limited-release beer

Thu, 26 Mar 2026 16:00:00 -0400

Oskar Blues is expanding its portfolio with two new offerings: Dale’s IPA Mix Pack and Neon Rodeo Slightly Sour.

Molson Coors acquires Atomic Brands, Monaco Cocktails

Mon, 23 Mar 2026 16:00:00 -0400

Molson Coors Beverage Co., Chicago, announced the acquisition of Atomic Brands Inc., maker of Monaco Cocktails, a ready-to-drink (RTD) brand known for combining bold flavors and quality with convenient packaging.

Athletic Brewing Co., Arsenal team up to launch Clock End Brew

Mon, 23 Mar 2026 00:00:00 -0400

Athletic Brewing Co., Milford Conn., and San Diego, unveiled Clock End, a UK-exclusive non-alcohol red brew launched in collaboration with Arsenal.

Beer Girl founder heads to ABC's ‘Shark Tank’

Wed, 18 Mar 2026 10:30:00 -0400

Beer Girl, Laguna Beach, Calif.-based, announced that co-founder Caroline Foulk will appear on ABC's Emmy Award-winning show “Shark Tank.”

Simply Spiked unveils Simply Spiked Bolder

Tue, 10 Mar 2026 16:25:00 -0400

Simply Spiked, a brand of Molson Coors Beverage Co., Chicago, is expanding its portfolio with the launch of Simply Spiked Bolder.

Dogfish Head Grateful Dead Citrus Daydream Lager

Mon, 09 Mar 2026 00:00:00 -0400

Dogfish Head and the Grateful Dead are back for a repeat performance with Grateful Dead Citrus Daydream Lager.

Pabst Blue Ribbon 99 pack gets Godzilla treatment

Thu, 05 Mar 2026 10:00:00 -0500

Pabst Blue Ribbon officially brought back its famous 99 Pack, designed for when PBR drinkers show up to own the moment, and this time it is getting the full Godzilla treatment courtesy of artist ATTACK Peter.

2026 Beer Market Report: Moderate outlook for US beer market

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Thu, 05 Mar 2026 09:00:00 -0500

With beverage alcohol consumption down across all major markets, the U.S. beer market is embracing premium, flavorful and non-alcohol options to reach consumers. For domestic beer, brands, not segments, hold the future to engaging legal drinking age consumers.

TailGate Brewery Wizards’ Order IPA

Thu, 05 Mar 2026 00:00:00 -0500

TailGate Brewery is releasing a new year-round IPA: Wizards’ Order, crafted from krush and citra hops with flavors of mango, passionfruit and fresh orange zest.

2026 Beer Market Report: Imported beer contends with tough comps as year wrapped

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Wed, 04 Mar 2026 09:00:00 -0500

After approximately a decade of posting dollar sales growth, the imported beer market took a turn in the later part of 2025, resulting in decline in dollar sales.

2026 Beer Market Report: Declines impact FMBs, hard seltzer’s performance

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Tue, 03 Mar 2026 09:00:00 -0500

Traditional flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzer category looks to stop declines.

Tilray Brands acquires BrewDog

Mon, 02 Mar 2026 13:00:00 -0500

Tilray Brands Inc., New York, and London, completed the acquisition of certain highly strategic assets of BrewDog’s global platform, including the global brand and related intellectual property, the U.K. brewing operations and 11 strategic brewpubs in the United Kingdom and Ireland, for a total consideration of £33 million.

2026 Beer Market Report: Craft beer faces continued declines

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Mon, 02 Mar 2026 09:00:00 -0500

Craft beer carved out a strong position within the U.S. beer market, yet recent years of declines are taking a toll on the segment as brands and even breweries have shuttered as a result.

2026 Beer Market Report: Moderation trends keep non-alcohol growing

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 27 Feb 2026 11:00:00 -0500

Although moderation trends have elevated non-alcohol beer’s standing, analysts highlight that taste and supporting choice will keep the segment growing.

Lipton Hard Iced Tea launches Zero Sugar lineup

Thu, 26 Feb 2026 11:55:00 -0500

Lipton Hard Iced Tea, Rochester, N.Y., is expanding its portfolio with the launch of Lipton Hard Iced Tea Zero Sugar, a 95-calorie, zero-sugar offering that taps into growing consumer demand for lighter, lower-calorie beverage alcohol options.

2026 Beer Market Report: Hard cider experiences stable year

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Thu, 26 Feb 2026 11:10:00 -0500

After suffering declines in 2024, hard cider was able to turn its performance around, showcasing modest increases in 2025, with analysts pointing to flavor innovations to continue that progress.

2026 Beer Market Report: Trends, Innovation, and Consumer Behavior

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Thu, 26 Feb 2026 11:00:00 -0500

Beverage Industry provides an in-depth look at the U.S. beer market and its 2025 performance.

Harpoon Low Key

Wed, 25 Feb 2026 00:00:00 -0500

Harpoon Brewery unveiled its latest brew: Low Key, a new 3.3% ABV craft lager with tropical fruit notes.

Heineken 0.0 Cold Pressed Lime, Nectarine Juniper

Mon, 23 Feb 2026 00:00:00 -0500

Heineken 0.0 announced the launch of two new non-alcohol flavors: Cold Pressed Lime and Nectarine Juniper, marking the next evolution of the brand’s alcohol-free portfolio, it says.

Truly makes dreams come true with pack

Fri, 20 Feb 2026 10:00:00 -0500

Truly Hard Seltzer is making dreams come “truly” this winter with its limited-edition offering: the Truly Dream Pack.

Topo Chico Hard launches two new Margarita flavored innovations

Tue, 17 Feb 2026 15:35:00 -0500

Celebrating National Margarita Day, (Feb. 22) Topo Chico Hard, a brand of Molson Coors Beverage Co., Chicago, introduced two new innovations: Topo Chico Hard Margarita Flavored Alcohol Beverage six-pack glass bottles and Margarita MAX FAB Strawberry Hibiscus.