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Trend articles, new products and news related to alcohol beverages.]]> https://www.bevindustry.com/rss/2244 en-us Simply Spiked unveils Simply Spiked Bolder Simply Spiked, a brand of Molson Coors Beverage Co., Chicago, is expanding its portfolio with the launch of Simply Spiked Bolder. 

]]> http://www.bevindustry.com/articles/98222 Tue, 10 Mar 2026 16:25:00 -0400 https://www.bevindustry.com/articles/98222-simply-spiked-unveils-simply-spiked-bolder Dogfish Head Grateful Dead Citrus Daydream Lager Dogfish Head and the Grateful Dead are back for a repeat performance with Grateful Dead Citrus Daydream Lager. 

]]> http://www.bevindustry.com/articles/98207 Mon, 09 Mar 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98207-dogfish-head-grateful-dead-citrus-daydream-lager Pabst Blue Ribbon 99 pack gets Godzilla treatment Pabst Blue Ribbon officially brought back its famous 99 Pack, designed for when PBR drinkers show up to own the moment, and this time it is getting the full Godzilla treatment courtesy of artist ATTACK Peter. 

]]> http://www.bevindustry.com/articles/98201 Thu, 05 Mar 2026 10:00:00 -0500 https://www.bevindustry.com/articles/98201-pabst-blue-ribbon-99-pack-gets-godzilla-treatment 2026 Beer Market Report: Moderate outlook for US beer market jacobsenj@bnpmedia.com (Jessica Jacobsen) With beverage alcohol consumption down across all major markets, the U.S. beer market is embracing premium, flavorful and non-alcohol options to reach consumers. For domestic beer, brands, not segments, hold the future to engaging legal drinking age consumers.

]]> http://www.bevindustry.com/articles/98127 Thu, 05 Mar 2026 09:00:00 -0500 https://www.bevindustry.com/articles/98127-2026-beer-market-report-moderate-outlook-for-us-beer-market TailGate Brewery Wizards’ Order IPA TailGate Brewery is releasing a new year-round IPA: Wizards’ Order, crafted from krush and citra hops with flavors of mango, passionfruit and fresh orange zest. 

]]> http://www.bevindustry.com/articles/98197 Thu, 05 Mar 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98197-tailgate-brewery-wizards-order-ipa 2026 Beer Market Report: Imported beer contends with tough comps as year wrapped jacobsenj@bnpmedia.com (Jessica Jacobsen) After approximately a decade of posting dollar sales growth, the imported beer market took a turn in the later part of 2025, resulting in decline in dollar sales. 

]]> http://www.bevindustry.com/articles/98128 Wed, 04 Mar 2026 09:00:00 -0500 https://www.bevindustry.com/articles/98128-2026-beer-market-report-imported-beer-contends-with-tough-comps-as-year-wrapped 2026 Beer Market Report: Declines impact FMBs, hard seltzer’s performance jacobsenj@bnpmedia.com (Jessica Jacobsen) Traditional flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzer category looks to stop declines.

]]> http://www.bevindustry.com/articles/98130 Tue, 03 Mar 2026 09:00:00 -0500 https://www.bevindustry.com/articles/98130-2026-beer-market-report-declines-impact-fmbs-hard-seltzers-performance Tilray Brands acquires BrewDog Tilray Brands Inc., New York, and London, completed the acquisition of certain highly strategic assets of BrewDog’s global platform, including the global brand and related intellectual property, the U.K. brewing operations and 11 strategic brewpubs in the United Kingdom and Ireland, for a total consideration of £33 million.

]]> http://www.bevindustry.com/articles/98204 Mon, 02 Mar 2026 13:00:00 -0500 https://www.bevindustry.com/articles/98204-tilray-brands-acquires-brewdog 2026 Beer Market Report: Craft beer faces continued declines jacobsenj@bnpmedia.com (Jessica Jacobsen) Craft beer carved out a strong position within the U.S. beer market, yet recent years of declines are taking a toll on the segment as brands and even breweries have shuttered as a result.

]]> http://www.bevindustry.com/articles/98129 Mon, 02 Mar 2026 09:00:00 -0500 https://www.bevindustry.com/articles/98129-2026-beer-market-report-craft-beer-faces-continued-declines 2026 Beer Market Report: Moderation trends keep non-alcohol growing jacobsenj@bnpmedia.com (Jessica Jacobsen) Although moderation trends have elevated non-alcohol beer’s standing, analysts highlight that taste and supporting choice will keep the segment growing.

]]> http://www.bevindustry.com/articles/98202 Fri, 27 Feb 2026 11:00:00 -0500 https://www.bevindustry.com/articles/98202-2026-beer-market-report-moderation-trends-keep-non-alcohol-growing Lipton Hard Iced Tea launches Zero Sugar lineup Lipton Hard Iced Tea, Rochester, N.Y., is expanding its portfolio with the launch of Lipton Hard Iced Tea Zero Sugar, a 95-calorie, zero-sugar offering that taps into growing consumer demand for lighter, lower-calorie beverage alcohol options. 

]]> http://www.bevindustry.com/articles/98199 Thu, 26 Feb 2026 11:55:00 -0500 https://www.bevindustry.com/articles/98199-lipton-hard-iced-tea-launches-zero-sugar-lineup 2026 Beer Market Report: Hard cider experiences stable year jacobsenj@bnpmedia.com (Jessica Jacobsen) >After suffering declines in 2024, hard cider was able to turn its performance around, showcasing modest increases in 2025, with analysts pointing to flavor innovations to continue that progress.

]]> http://www.bevindustry.com/articles/98131 Thu, 26 Feb 2026 11:10:00 -0500 https://www.bevindustry.com/articles/98131-2026-beer-market-report-hard-cider-experiences-stable-year 2026 Beer Market Report: Trends, Innovation, and Consumer Behavior jacobsenj@bnpmedia.com (Jessica Jacobsen) Beverage Industry provides an in-depth look at the U.S. beer market and its 2025 performance.

]]> http://www.bevindustry.com/articles/98126 Thu, 26 Feb 2026 11:00:00 -0500 https://www.bevindustry.com/articles/98126-2026-beer-market-report-trends-innovation-and-consumer-behavior Harpoon Low Key Harpoon Brewery unveiled its latest brew: Low Key, a new 3.3% ABV craft lager with tropical fruit notes. 

]]> http://www.bevindustry.com/articles/98181 Wed, 25 Feb 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98181-harpoon-low-key Heineken 0.0 Cold Pressed Lime, Nectarine Juniper Heineken 0.0 announced the launch of two new non-alcohol flavors: Cold Pressed Lime and Nectarine Juniper, marking the next evolution of the brand’s alcohol-free portfolio, it says.

]]> http://www.bevindustry.com/articles/98179 Mon, 23 Feb 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98179-heineken-00-cold-pressed-lime-nectarine-juniper Truly makes dreams come true with pack Truly Hard Seltzer is making dreams come “truly” this winter with its limited-edition offering: the Truly Dream Pack. 

]]> http://www.bevindustry.com/articles/98134 Fri, 20 Feb 2026 10:00:00 -0500 https://www.bevindustry.com/articles/98134-truly-makes-dreams-come-true-with-pack Topo Chico Hard launches two new Margarita flavored innovations Celebrating National Margarita Day, (Feb. 22) Topo Chico Hard, a brand of Molson Coors Beverage Co., Chicago, introduced two new innovations: Topo Chico Hard Margarita Flavored Alcohol Beverage six-pack glass bottles and Margarita MAX FAB Strawberry Hibiscus.

]]> http://www.bevindustry.com/articles/98177 Tue, 17 Feb 2026 15:35:00 -0500 https://www.bevindustry.com/articles/98177-topo-chico-hard-launches-two-new-margarita-flavored-innovations Goose Island Beer Co. Big Hazy Pineapple Beer Hug Goose Island Beer Co. unveiled its latest brew to join the brewery’s Beer Hug family: Big Hazy Pineapple Beer Hug, an imperial hazy IPA.

]]> http://www.bevindustry.com/articles/98170 Tue, 17 Feb 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98170-goose-island-beer-co-big-hazy-pineapple-beer-hug Terrapin Beer’s brand refresh features artist collaborations Terrapin Beer Co. announced a comprehensive brand refresh, which features new visual interpretations and artist collaborations across packaging, logos, taglines and more.

]]> http://www.bevindustry.com/articles/98133 Thu, 12 Feb 2026 10:00:00 -0500 https://www.bevindustry.com/articles/98133-terrapin-beers-brand-refresh-features-artist-collaborations Guinness, Joe Montana unite in San Francisco for a day of service As football's biggest weekend approaches, Guinness and Pro Football Hall of Famer Joe Montana partnered with the SF-Marin Food Bank for a hands-on volunteer repack event, helping prepare hundreds of meals for neighbors across the Bay Area.

]]> http://www.bevindustry.com/articles/98152 Thu, 05 Feb 2026 15:40:00 -0500 https://www.bevindustry.com/articles/98152-guinness-joe-montana-unite-in-san-francisco-for-a-day-of-service Real American Beer reaches 10 million cans sold Real American Beer (RAB) announced it’s reached the 10-million-can milestone since launch 18 months ago, and unveiled a strategic relaunch of the brand positioning and partnerships. 

]]> http://www.bevindustry.com/articles/98150 Wed, 04 Feb 2026 10:15:00 -0500 https://www.bevindustry.com/articles/98150-real-american-beer-reaches-10-million-cans-sold Peroni Nastro Azzurro announces new campaign, limited-edition bottles Italian beer brand Peroni Nastro Azzurro announced a new lifestyle campaign, Here For The Nastro Azzurro with Giada De Laurentiis, and limited-edition gold bottles.

]]> http://www.bevindustry.com/articles/98137 Fri, 30 Jan 2026 13:40:00 -0500 https://www.bevindustry.com/articles/98137-peroni-nastro-azzurro-announces-new-campaign-limited-edition-bottles Voodoo Ranger Sweet Ride Juicy IPA Voodoo Ranger introduced Sweet Ride Juicy IPA, a flavor-packed beer crafted to be an easier-drinking IPA, the company says.

]]> http://www.bevindustry.com/articles/98091 Mon, 19 Jan 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98091-voodoo-ranger-sweet-ride-juicy-ipa Budweiser celebrates 150 years Budweiser is turning 150 and to celebrate, the brand is introducing a yearlong campaign that honors its rich history and American heritage, including a brand-new, limited-edition Heritage Can Series 12-pack .

]]> http://www.bevindustry.com/articles/98084 Thu, 15 Jan 2026 10:00:00 -0500 https://www.bevindustry.com/articles/98084-budweiser-celebrates-150-years Michelob ULTRA Zero Lime Anheuser-Busch announced the latest addition to its non-alcohol beer portfolio: Michelob ULTRA Zero Lime. 

]]> http://www.bevindustry.com/articles/98081 Thu, 15 Jan 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98081-michelob-ultra-zero-lime Anheuser-Busch to invest $30M in Jacksonville facilities Anheuser-Busch, St. Louis, announced a $30 million investment in its Jacksonville, Fla.-based brewery and can plant. The investment will go toward upgrading brewing and packaging equipment to fuel increased production of Michelob ULTRA.

]]> http://www.bevindustry.com/articles/98074 Fri, 09 Jan 2026 12:00:00 -0500 https://www.bevindustry.com/articles/98074-anheuser-busch-to-invest-30m-in-jacksonville-facilities Consumers turn to low, no-alcohol for function, flavors Sabettal@bnpmedia.com (Lauren Sabetta) As many low- and no-alcohol options are positioned as healthier alternatives, featuring fewer calories and sometimes functional benefits, experts discuss how lifestyle, wellness trends and premiumization are impacting the category. 

]]> http://www.bevindustry.com/articles/98077 Fri, 09 Jan 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98077-consumers-turn-to-low-no-alcohol-for-function-flavors New England Brewing adds 12-packs for select varieties New England Brewing Co. (NEBCO) released its first-ever 12-pack of 12-ounce cans. The initial release, featured two of the brand’s flagship products, including Sea Hag and Fuzzy Baby Ducks. NEBCO Lager will follow in 2026.

]]> http://www.bevindustry.com/articles/98029 Fri, 02 Jan 2026 10:00:00 -0500 https://www.bevindustry.com/articles/98029-new-england-brewing-adds-12-packs-for-select-varieties HOPWTR launches Drink Whatever You Want campaign HOPWTR is kicking off its Drink Whatever You Want campaign, just as global curiosity peaks around the mysterious interstellar object 3i/ATLAS.

]]> http://www.bevindustry.com/articles/98058 Wed, 24 Dec 2025 06:00:00 -0500 https://www.bevindustry.com/articles/98058-hopwtr-launches-drink-whatever-you-want-campaign Bud Light Blizzard Brew Anheuser-Busch is commemorating its multi-year extension of its Buffalo Bills sponsorship with a new beer innovation: Bud Light Blizzard Brew.

]]> http://www.bevindustry.com/articles/98034 Thu, 18 Dec 2025 00:00:00 -0500 https://www.bevindustry.com/articles/98034-bud-light-blizzard-brew