Beer

Europeans spending less on alcohol, data finds

Thu, 01 Oct 2026 11:00:00 -0400

Drink sales increased by 2.9% across Europe's six biggest grocery markets last year, as shoppers continued to cut back on alcohol but paid more for a new generation of beverages competing for social occasions and catering to healthier lifestyles.

Twisted Tea Hard Iced Tea, Realtree collab on packaging makeover

Thu, 01 Oct 2026 10:00:00 -0400

Twisted Tea Hard Iced Tea and Realtree are teaming up for a limited-edition fall collaboration that gives Twisted Tea’s bright yellow cans a camo makeover.

Oskar Blues Deviant Dale’s Imperial IPA

Mon, 28 Sep 2026 00:00:00 -0400

Oskar Blues Brewery announced it is bringing Deviant Dale’s Imperial IPA back from the beyond.

Shock Top, Spirit Halloween announce collaborations

Wed, 23 Sep 2026 11:00:00 -0400

Shock Top has teamed up with Spirit Halloween for a limited-edition collaboration: the all-new Shock Top Candy Corn Wheat Ale and a Wedgehead Costume.

Popsicle Hard Firecracker

Tue, 22 Sep 2026 00:00:00 -0400

Tilray Brands in partnership with The Magnum Ice Cream Co., announced that Popsicle Hard Firecracker will transition to a permanent, year-round flavor in the Popsicle Hard portfolio.

Southern Glazer’s report names growth opportunities

Fri, 11 Sep 2026 08:00:00 -0400

Southern Glazer’s Wine & Spirits released its inaugural Raise the Bar: H2 2026 Edition, a new trends report from the company’s Commercial Intelligence team examining the forces reshaping beverage alcohol and where opportunities for growth are emerging.

2026 Wholesaler of the Year: Gulf Distributing Company

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Wed, 09 Sep 2026 00:00:00 -0400

Representing more than 1,000 brands and employing more than 1,300 people across Alabama, Florida and Mississippi, Gulf Distributing Company has developed a family-owned business that embraces history and innovation.

Pabst Blue Ribbon, Horror Inc. collab on Jason Voorhees-themed packaging

Fri, 04 Sep 2026 10:00:00 -0400

Pabst Blue Ribbon (PBR) and Horror Inc. announced an autumn collaboration, unleashing a limited-edition run of wearable Jason Voorhees-themed packaging and premium merchandise.

Guinness, Notre Dame release limited-edition cans

Thu, 03 Sep 2026 10:00:00 -0400

The Fighting Irish and Guinness are teaming up again as Guinness extends its partnership with Notre Dame Athletics. Guinness also is reintroducing its limited-edition Notre Dame can, featuring the Football Leprechaun mark.

BERO releases Spider-Man cans

Thu, 23 Jul 2026 10:00:00 -0400

BERO is marking the release of Sony Pictures’ Spider-Man: Brand New Day with a limited-edition collection of Spider-Man: Brand New Day-inspired cans available exclusively at berobrewing.com and select movie theaters nationwide.

Popsicle Hard

Mon, 20 Jul 2026 00:00:00 -0400

Tilray Brands announced teaming up with The Magnum Ice Cream Co. with the launch of Popsicle Hard.

2026 State of the Beverage Industry: Beer market navigates trends, challenges

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Wed, 15 Jul 2026 00:00:00 -0400

This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of the category’s segments as super-premium domestics, non-alcohol and hard cider segments deliver positive performance.

Fresca Hard

Mon, 06 Jul 2026 00:00:00 -0400

Red Tree Beverages (RTB), a firewalled subsidiary of The Coca-Cola Co., unveiled Fresca Hard, a flavored malt beverage featuring the classic citrus taste of Fresca with a 4.6% ABV.

Karbach Brewing unveils packaging update for fan-favorites

Thu, 02 Jul 2026 10:00:00 -0400

Karbach Brewing Co. released its first-ever packing update with four of its most iconic beers: Hopadillo Texas IPA, Love Street Blonde, Crawford Bock and Rodeo Clown Double IPA.

Brewers Association, American Cider Association announce co-location event

Fri, 19 Jun 2026 10:00:00 -0400

The Brewers Association (BA) and the American Cider Association (ACA) announced that CiderCon and the Craft Brewers Conference & BrewExpo America (CBC) will co-locate in San Antonio, Texas, April 5-7, 2027.

Miller High Life refreshes packaging, logo

Fri, 12 Jun 2026 10:00:00 -0400

Miller High Life, the Champagne of Beers, rolled out refreshed packaging and logo updates that keep the look classic and familiar while refining a few key elements to better connect with longtime fans and today’s beer drinkers.

Athletic Brewing releases Run Wild red, white and blue packaging

Thu, 28 May 2026 10:00:00 -0400

Athletic Brewing Co. is kicking off summer 2026 with the debut of a new national commercial and the release of limited-edition patriotic packaging.

Hoplark unveils comprehensive brand refresh

Fri, 15 May 2026 10:00:00 -0400

Hoplark is unveiling a comprehensive brand refresh, introducing a new visual identity inspired by how people actually drink today.

The Myth of Inevitable Decline

Thu, 14 May 2026 16:00:00 -0400

In the beverage industry, a category spikes, innovation floods in, shelves fill up and decline is inevitable. The only question is when. But what if that assumption is wrong?

Budweiser celebrates Its 150th anniversary, America’s 250th birthday

Thu, 14 May 2026 10:00:00 -0400

Budweiser is celebrating a milestone summer, marking its 150th anniversary alongside the United States’ 250th birthday.

Other Half Brewing, Junior’s Restaurant and Bakery announce collab

Mon, 11 May 2026 12:30:00 -0400

Brooklyn establishments Junior’s Restaurant and Other Half Brewing have partnered on a line of four limited-edition dessert-inspired beer styles.

Almanac Beer Co. Flow

Fri, 08 May 2026 00:00:00 -0400

Aircapture, a pioneer in Direct Air Capture (DAC) technology, and California craft beer brewery Almanac Beer Co. announced the launch of Flow – Clean Air Edition (Flow – CAE), a beer carbonated using CO2 captured from the atmosphere through onsite DAC.

Miller Lite, Livvy Dunne partner to ‘spill the tea’, drop first-of-its-kind tea set

Tue, 21 Apr 2026 14:23:00 -0400

Miller Lite, a brand of Molson Coors Beverage Co., Chicago, and Livvy Dunne, athlete, actor, model, and proud Miller Lite fan, are joining forces to launch “Legendary Moments with Livvy,” a campaign encouraging fans to log off, show up and say “yes” to making real-life connections.

Crooked Pop

Thu, 16 Apr 2026 00:00:00 -0400

Crooked Pop, a spiked soda brand designed to bring transparency and clean ingredients to the beverage alcohol category, unveiled its signature lineup of hard sodas.

Pabst Blue Ribbon, Grillo’s Pickles debut new Pickle Beer

Tue, 14 Apr 2026 13:00:00 -0400

Pabst Blue Ribbon, San Antonio, Texas, and Grillo's Pickles, Westwood, Mass., have joined forces to drop a limited-edition PBR x Grillo's Pickle Beer, transitioning Grillo's classic pickle from a garnish to the main event.

Wicked Weed Brewing Vicious Nectar

Tue, 14 Apr 2026 00:00:00 -0400

Wicked Weed Brewing is expanding its innovation portfolio with the debut of Vicious Nectar, a fruit-forward beer designed to deliver vibrant flavor and elevated refreshment, the company says.

Mark Anthony Group of Companies announces plans to acquire The Finnish Long Drink

Mon, 13 Apr 2026 12:30:00 -0400

The Mark Anthony Group of Companies, Chicago, announced the acquisition of The Finnish Long Drink to accelerate growth and expand availability of the fast-rising ready-to-drink brand across North America.

Truly Hard Seltzer unveils Believe, USA contest

Fri, 10 Apr 2026 10:00:00 -0400

Truly Hard Seltzer is turning belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win — and give it a new name: Believe, USA.

Voodoo Ranger G-Force Supercharged Juicy IPA

Mon, 06 Apr 2026 00:00:00 -0400

Voodoo Ranger announced the launch of G-Force Supercharged Juicy IPA, an 11% ABV thrill ride engineered with maximum flavor and full throttle intensity, it says.

Recasting Our Point of Reference in Beverage

Fri, 03 Apr 2026 12:00:00 -0400

The beverage marketplace has gone through repeated cycles of fragmentation, reinvention and rediscovery. Not long ago, the narrative was that big brands were finished and the future belonged to endless niche innovation.