Dutch Bros CPG products expand distribution
Expanded availability expected across grocery, mass and eCommerce

Dutch Bros Inc., Tempe, Ariz., a quick service beverage brand, is bringing the flavors customers love to more places with its Dutch Bros at home assortment.
After a gradual rollout, the lineup is now becoming available more broadly, giving customers even more ways to enjoy Dutch Bros, the company says.
Developed in partnership with Trilliant Food & Nutrition LLC, a leading U.S. coffee manufacturer, the Dutch Bros at home assortment is available through Amazon and select grocery and retail partners. The collection features signature ground coffee, ready-to-drink iced lattes, creamers, and single-serve coffee pods in shop-inspired flavors, including fan-favorites like the Golden Eagle and Annihilator.
“We’ve loved seeing the excitement around our Dutch Bros at home assortment, and we're thrilled to keep expanding availability,” said Christine Barone, CEO and president of Dutch Bros, in a statement. “It’s a new way for customers to bring the flavors they love into more of their everyday moments.”
Matt Knox, vice president of marketing at Trilliant Food & Nutrition, added: “This is an ideal time for Dutch Bros to enter the CPG market. The coffee category is primed for disruption, and we are pleased to partner with Dutch Bros to help drive that change.”
This collection marks a new chapter in Dutch Bros’ legacy of giving. By dedicating a portion of its CPG proceeds to the Dutch Bros Foundation, Dutch Bros is actively investing in the compelling futures of the communities it serves and the people who call them home.
Dutch Bros at home is available in five formats: single-serve ready-to-drink iced lattes, multi-serve ready-to-drink iced coffee and lattes, single-serve coffee pods, ground coffee and creamers.
Dutch Bros' at home assortment is available through Amazon and on shelves in select Walmart, H.E.B, and Albertsons locations nationwide. Expanded availability is expected to continue rolling out across additional grocery, mass and eCommerce retailers.
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