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ALT (Advanced Liquid Technology) launched an adaptable liquid cannabis beverage enhancement that can be added to any drink for a customizable experience, it says.
Cannabidiol (CBD) is helping consumers “mellow out” with an all-natural, functional ingredient designed to help alleviate pain, stress and anxiety. Twenty-eight percent of consumers are interested in trying CBD beverages, according to Mintel.
Despite regulatory challenges, the use of THC in beverages is seeing a slight uptick. Nielsen suggests that consumers often turn to marijuana products because it doesn’t cause a hangover and is low- or zero-calorie.
In 2019, sales of legal cannabinoid-containing products in the U.S. generated between $12-$13 billion; however, cannabis-infused beverage account for between 1.5 and 3 percent of the greater cannabis market. Although still a small portion, analysts see potential for growth of this category should legal restrictions change.
A new on-premise experience — and fresh from a mid-December Grand Opening — the Ablis Experience CBD lounge inside the Pine Street Marketplace in downtown Portland, Ore.
As research and information about health and wellness has become more widely available in the digital age, consumers are being more proactive and purposeful with their food and beverage choices.
ON DEMAND: In this webinar, you will learn how craft brewers and distillers are evolving to accommodate the strong demand for locally crafted beer and spirits as well as where cannabis infusions will fit into the future.