Cannabis Beverages

Delta Blood Orange Vanilla Cannabis Spirit

Fri, 27 Mar 2026 00:00:00 -0400

Delta Beverages is expanding its product portfolio of THC seltzers with the launch of a new innovation: Blood Orange Vanilla Cannabis Spirit.

Breakthru Beverage Group announces entry into hemp-derived THC category

Thu, 19 Mar 2026 12:00:00 -0400

Breakthru Beverage Group, one of the leading beverage wholesalers in the United States and Canada, announced its entry into the hemp-derived THC beverage category, launching first in Minnesota with additional markets to follow in the coming weeks.

Upstate Elevator

Fri, 13 Mar 2026 00:00:00 -0400

Upstate Elevator announced the debut of its Añejo Lime THC Spirit, the brand’s first-ever zero-proof THC spirit.

US Hemp Roundtable shares support of HEMP Act

Mon, 26 Jan 2026 12:00:00 -0500

The Hemp Enforcement, Modernization, and Protection (HEMP) Act was introduced to Congress to establish a federal regulatory pathway for hemp-derived products intended for human use within the Food and Drug Administration (FDA).

High Rise THC Infusions

Thu, 08 Jan 2026 00:00:00 -0500

High Rise Beverage Co. is mixing things up with the launch of new High Rise THC Infusions.

Mfused Super Fog Burzt

Tue, 30 Dec 2025 00:00:00 -0500

Mfused announced the launch of Super Fog Burzt, a flavor-forward cannabis-infused lemonade beverage, marking the brand’s entry into the beverage space.

What will happen to the THC beverage market?

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Mon, 15 Dec 2025 00:00:00 -0500

A new definition of hemp with cap on THC per container could halt the burgeoning cannabis beverage if stakeholders don’t connect with policy-makers.

Nowadays Cranberry

Mon, 08 Dec 2025 00:00:00 -0500

Nowadays, an award-winning THC beverage brand aimed at redefining social drinking, has officially brought back its limited-edition Cranberry flavor.

Ounce of Hope 30mg THC Seltzers

Mon, 01 Dec 2025 00:00:00 -0500

Ounce of Hope announced the launch its strongest THC seltzers to date, with each can containing 30 mg of hemp-derived Delta-9 THC.

Jones Soda unveils Mary Jones ZERO Sugar

Tue, 04 Nov 2025 15:28:04 -0500

Seattle-based Jones Soda Co. unveiled Mary Jones ZERO Sugar, Zero Calorie craft sodas, just in time for the holiday season.

Horticulture Co., Allen Iverson launch line of hemp beverages

Tue, 21 Oct 2025 10:10:00 -0400

Horticulture Co., Knoxville, Tenn., the parent company behind the hemp THC beverage brand Tempter’s, announced the launch of global icon Allen Iverson’s new Iverson line of hemp beverages powered by Viola at Circle K.

1906 Spirits

Mon, 06 Oct 2025 00:00:00 -0400

1906, a leading cannabis wellness and fast-acting edibles brand, announced the launch of 1906 Spirits, a neutral cannabis spirit.

BRĒZ Functional Tonics

Fri, 26 Sep 2025 00:00:00 -0400

BRĒZ announced the launch of four new tonics, designed to align with the body’s natural rhythm, it says.

The beverage alcohol shuffle

Fri, 19 Sep 2025 14:30:00 -0400

Much has been written about the acceleration of declines in beer during 2025 along with spirit ready-to-drink (RTD) growth and wine softness; however, the outperformance of alternative adult beverages is giving rise to a differentiated market.

Upstate Elevator Strawberry Tangerine THC Seltzer

Thu, 04 Sep 2025 00:00:00 -0400

Upstate Elevator announced the release of its newest innovation: Strawberry Tangerine THC and CBG infused seltzer.

eBook | New Product Development for Beverage Manufacturers

Tue, 19 Aug 2025 00:00:00 -0400

New Product Development for Beverage Manufacturers helps you understand the consumer trends and insights and ingredients that support those trends that are influencing the next generation of successful beverages.

Snoop Dogg expands Iconic Tonics to new markets

Wed, 13 Aug 2025 11:00:00 -0400

Entertainment icon Snoop Dogg, in collaboration with Death Row Records and his beverage company Iconic Tonics, announced the expansion of his hemp-infused beverage lines, Do It Fluid and Doggy Spritz, into three influential U.S. markets: New Jersey, Georgia and Tennessee.

AMASS Botanics Afterdream

Wed, 13 Aug 2025 00:00:00 -0400

Afterdream, a new brand of microdosed, non-alcohol cannabis beverages, unveiled its signature ready-to-drink cans, offering a functional alternative to alcohol, it says.

Nowadays Lemonade

Mon, 28 Jul 2025 00:00:00 -0400

Nowadays announced the launch of its latest limited-edition flavor: Lemonade.

Wynk’s Mandarin Pomelo

Thu, 26 Jun 2025 00:00:00 -0400

Wynk announced the launch of Mandarin Pomelo, a limited-time summer release.

THC beverage brands navigate unknown waters

Sabettal@bnpmedia.com (Lauren Sabetta) — Wed, 11 Jun 2025 00:00:00 -0400

As state-by-state laws often vary, making national expansion and product standardization of THC beverages challenging, brand representatives highlight the efforts being made to reach clearer solutions.

Curaleaf Select FormulaX

Thu, 29 May 2025 00:00:00 -0400

Curaleaf, a leading international provider of consumer cannabis products, announced the launch of Select FormulaX, a new hemp-derived THC energy drink.

Mindful drinking prompts growth for THC beverages

Sabettal@bnpmedia.com (Lauren Sabetta) — Wed, 28 May 2025 00:00:00 -0400

As consumer interest in THC beverages is on the rise, brand representatives discuss how wellness trends are driving growth, as well as the challenges of working within an unregulated market.

Wynk Lemonade Seltzers

Tue, 13 May 2025 00:00:00 -0400

Wynk, a THC beverage brand, announced the launch of its new 10 mg THC Lemonade Seltzers.

What’s to come next for hemp-derived beverages?

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Tue, 06 May 2025 00:00:00 -0400

As the expiration of the 2018 Farm Bill approaches, questions remain about the future of hemp-derived products. Industry stakeholders highlight that policymakers should be looking toward regulation, not prohibition in these next steps.

Rebel Rabbit Blackberry Lemon

Thu, 01 May 2025 00:00:00 -0400

Rebel Rabbit, a hemp-derived THC beverage brand, is back with a fresh twist on its Lab Rabbit Innovation Program with the launch of Blackberry Lemon.

Triple Drop

Tue, 18 Mar 2025 00:00:00 -0400

Triple, a THC beverage brand, introduced its latest innovation: Triple Drop.

Snoop Dogg, Harmony Craft Beverages team up to launch Iconic Tonics

Thu, 06 Mar 2025 13:00:00 -0500

Entertainment icon and entrepreneur Snoop Dogg announced a strategic investment and partnership with Harmony Craft Beverages, Los Angeles, to launch Iconic Tonics, a premium functional beverage brand aimed at redefining adult beverage alternatives.

Curaleaf Select Zero Proof Seltzer

Mon, 17 Feb 2025 00:00:00 -0500

Curaleaf, a provider of consumer cannabis products, introduced the latest addition to its new line of hemp-derived THC products: Select Zero Proof 2.5 mg Seltzer.

STIIIZY Seltzers

Fri, 17 Jan 2025 00:00:00 -0500

STIIIZY, a top-selling cannabis brand, debuted STIIIZY Seltzers, a new line of hemp infused canned beverages designed to uplift your spirits.