Lauren Sabetta

Given the increased interest in cognitive health and the role energy drinks play in daily routines, suppliers highlight the ingredients beverage-makers are utilizing that support cognitive health and energy needs.

With growing interest in gut health and the benefits of pre- and probiotics, beverage brands are launching an array of drinks across categories.

As operations continue to experience labor challenges that impact their ability to hire and retain skilled workers, experts highlight that today’s facility managers are developing a deeper appreciation for a more diverse labor pool.

When it comes to the market for cognitive and energy support, experts note that the market’s sustained growth speaks to the depth of consumer demand and the essential role energy beverages now play in daily routines.

The International Bottled Water Association (IBWA) highlights how proper hydration is critical during winter months, especially because people are less likely to feel thirsty at this colder time of year.

As the grocery channel continues to experience increased competition from other channels, experts highlight how these retailers are exploring ways to enhance multi-channel shopping using advanced technology.

As many low- and no-alcohol options are positioned as healthier alternatives, featuring fewer calories and sometimes functional benefits, experts discuss how lifestyle, wellness trends and premiumization are impacting the category. 

With SKU growth, lightweighting, and product safety issues impacting can filling and seaming equipment, experts discuss how advancements in technology are giving producers flexibility without sacrificing quality.

Mintel’s “2026 Global Food & Drink Predictions” report highlights how empathetic brands can help consumers who are feeling like they are only surviving, rather than thriving.

Ease, transparency and personalization are consumer priorities impacting omnichannel shopping, and eCommerce is delivering on all three.