This year’s State of the Industry report on the U.S. tea market notes that as the overall beverage market is adjusting to the impact of the pandemic, refrigerated, ready-to-drink (RTD) tea segments drive growth.

This year’s State of the Industry report on sports and protein drinks notes that the category has adapted to the market alongside functional and hybrid beverages.

This year’s State of the Industry report on carbonated soft drinks (CSD) notes that, as the market faces increased consumer demand for functional beverages, CSD brands are seeking to find a balance between indulgence and health.

As the pandemic has had unforeseen impacts on beverage manufacturing, experts note that advanced palletizing systems have helped warehouse operations increase efficiencies while bringing returns on investment.

As more consumers are embracing foods and beverages that support health and wellbeing, experts note that plant-based waters’ various benefits have been driving the category’s proliferation.

With a mission to take sugar out of society, Swoon, the zero-sugar beverage company, believes that healthy living starts by consumers replacing their favorite sugary drinks — without sacrificing sweetness.

With the impact of the pandemic forcing the beverage market to adjust, experts note that, the tea and ready-to-drink (RTD) tea category have already begun recalibrating.