Lauren Sabetta

With packaging trends having an impact on coding equipment, experts highlight how coding and marking solutions are adapting to evolving trends.

Although club stores face competition from mass merchandisers and grocery chains, experts note that club memberships foster loyalty as consumers turn to the channel for quality and savings.

As the energy drink market continues on its upward trajectory, today’s consumers are turning to the category for more than just a quick pick-me-up, prompting innovations that meet consumers’ broader health and wellness needs. 

Although beverage alcohol is experiencing a growth slump, ready-to-drink (RTD) cocktails remain the bright spot in the market giving spirits brands a wide range of opportunities to take advantage of this trend.

Ingredient suppliers address some points of confusion when it comes to defining the term “clean label” and discuss how it can be clarified.  

This year’s State of the Industry report on dairy alternatives notes that although the dairy alternative beverage market has slowed, brands within this space are evolving, influenced by consumer demand for broader functional benefits.

With rising interest in clean label products, experts note that consumers are paying closer attention to beverage labels, favoring products that provide more transparency and offer simpler ingredients.

The performance by the drink mixes market is due mainly to health and wellness benefits, lifestyle alignment and flavor expansion, experts detail.