To celebrate the return of Smirnoff Red, White & Berry, the brand is launching Smirnoff Party Pitch featuring a panel of fun experts to review consumers' ideas for the ultimate red, white and blue Fourth of July bash. With the help of the party panel, Smirnoff hopes to find the most exciting, outrageous, silly and wild ideas to celebrate America — all with responsible drinking in mind, of course.

D.G. Yuengling & Son Inc., Pottsville, Pa., launched "Make Your Day Golden," a new, fully integrated campaign in support of Yuengling Golden Pilsner; the brand's first new year-round product in 17 years. Yuengling Golden Pilsner was created by Yuengling's sixth generation of family members: Jen, Debbie, Wendy and Sheryl Yuengling.

Swire Coca-Cola, USA, Draper, Utah, announced the signing of a distribution agreement giving the company and other Coca-Cola franchise bottlers the rights to distribute Monster products throughout Arizona and in limited areas of New Mexico and Colorado.

Wellness-focused data technology company SPINS, Chicago, and The Data Council, a provider of verified and standardized product data and images, announced their expanded partnership, which will infuse The Data Council's IX-ONE platform with SPINS health and wellness insights, providing brands, retailers and their partners with increased item-level transparency and completeness as well as a highly efficient one-stop integrated solution, the companies say.

Kinky, a brand of Mendota, Minn.-based Prestige Beverage Group, added a new flavor to its Kinky Cocktails lineup: Aloha. Aloha is infused with the tropical flavors of pineapple, coconut and lime, the company says.

Evergreen Packaging, Memphis, Tenn., and New Barn Organics, Healdsburg, Calif., announced that New Barn Organics is transitioning its Almond Milk line, previously packaged in plastic, to Evergreen's PlantCarton paper packaging.

Ocean Spray, Lakeville-Middleboro, Mass., values its deep-rooted legacy of powerful women in the workplace. On International Women's Day, the farmer-owned cooperative is sharing its belief that teams are stronger with a diversified workforce.  

Combining two Mexican import beer brands in one festive promotion, White Plains, N.Y.-based HEINEKEN USA’s Dos Equis and Tecate are supporting the idea that Cinco is more than a just day on the calendar; it’s a mind-set focused less on tradition and more on having fun and celebrating.