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Home » Topics » Beverage News

Beverage News
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The latest news in the beverage industry.
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ARTICLES

Van Gogh Vodka

Van Gogh Vodka releases GoghGirl bottle

Bottle designed by artist Ashley Price, known as Pinklomein
March 5, 2021
No Comments

Just in time for International Women’s Day (March 8), Van Gogh Vodka will release a limited-edition #GoghGirl bottle designed by artist Ashley Price, known as Pinklomein in the art world. 


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Califia

Califia Farms launches Mushroom Oat, Hemp Barista Blends

Dairy-free creamers support growing at-home coffee trends
March 4, 2021
No Comments

Califia Farms, Los Angeles, is announcing two new additions to its best-selling line of Barista Blends: Mushroom Oat Barista Blend and Hemp Barista Blend. 


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Serafina

7-Eleven launches imported sparkling mineral water

Serafina sourced from a natural Italian spring
March 2, 2021
No Comments

Irving, Texas-based 7-Eleven Inc. announced the release of Serafina, the retailer’s new proprietary sparkling water. Imported from Italy, the sparkling mineral water brand was created exclusively for 7-Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger.


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AHA new sparkling waters

AHA adds two new flavors to sparkling water lineup

Raspberry + Acai and Mango + Black Tea additions driven by research, consumer testing
March 2, 2021
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AHA, a brand of Atlanta-based The Coca-Cola Co., is expanding its line of sparkling waters with two new releases: Raspberry + Acai and Mango + Black Tea.


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Smirnoff SideBarre

Smirnoff partners with SideBarre for virtual workout classes

Vodka, flavored malt beverage brand donates $50K to Black Girl Ventures
March 1, 2021
No Comments

As part of the brand's ongoing commitment to the Black community, Smirnoff is partnering with Washington, D.C.-based fitness studio, Black women-owned small business SideBarre to give adults (21 and older) across the United States the opportunity to attend a series of complimentary, inspirational virtual bar(re) classes from home in support of Black women entrepreneurs across the country. 


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Beers To That

Beer industry celebrates success of BEERS TO THAT campaign

Campaign champions beer position in celebrating life’s everyday wins
February 25, 2021
No Comments

The Beer Growth Initiative (BGI) announced the success and continued national expansion of the BEERS TO THAT consumer campaign. The campaign, launched by the Beer Institute (BI), the National Beer Wholesalers Association (NBWA) and the Brewers Association (BA), aims to champion beer as America’s favorite beverage and position beer as the perfect beverage for celebrating life’s everyday wins.


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Neon Zebra

PepsiCo looks to disrupt cocktail mixer category

Non-alcohol Neon Zebra launches in March in 4 cocktail-inspired flavors
February 25, 2021
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PepsiCo, Purchase, N.Y., is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcohol cocktail mixers with a vibrant personality that offers a shortcut to great-tasting-cocktails in seconds, it says.


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Grey Goose Essences

GREY GOOSE expands portfolio with botanical-infused line

GREY GOOSE Essences available nationwide in 3 varieties
February 24, 2021
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GREY GOOSE, a brand of Bacardi Ltd., Hamilton, Bermuda, introduced GREY GOOSE Essences, a vodka infused with real fruit and cold-distilled botanicals. 


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Frutly

Frutly is PepsiCo’s answer to hydrating today’s teens

Water, fruit juice hybrid beverage available nationwide in 3 flavors
February 23, 2021
No Comments

PepsiCo, Purchase, N.Y., released one of its newest product innovations: Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly is made with water, fruit juice and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E, the company says.


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Tanqueray 0.0

Tanqueray adds alcohol-free spirit option in Spain, UK

Tanqueray 0.0% uses same blend of botanicals as Tanqueray London Dry
February 22, 2021
No Comments

Tanqueray, a brand of London-based Diageo plc, announced the launch of Tanqueray 0.0%, an alcohol-free spirit alternative to Tanqueray London Dry gin, a mindful drink option for those not willing to compromise on taste, the company says.


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Roy Bigham

Roy Bigham

 Roy D. Bigham has been a managing editor at BNP Media since 2002 for Pollution Engineering and moved to Beverage Industry in 2014. Prior to joining BNP Media, Mr. Bigham worked in a variety of industries. During his career, he has served as a laboratory technician at a research laboratory, managed an electroplating operation and supervised an associated analytical laboratory. For three years, he also oversaw the environmental operations of five domestic and five overseas operations for a major manufacturer in the Detroit area. He then managed a field services department for an environmental analytical laboratory before accepting a position as an environmental engineer for a construction aggregates company. 

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State of the Beverage Industry 2020

ON DEMAND: As the North American beverage market continues to experience growth, the categories fueling this performance are not the top performers of yesteryear. Instead the future vision for the beverage industry is coming from smaller factions.

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