Premium energy drink UPTIME, Los Angeles, announced its partnership with Cade Cunningham, the rookie basketball player just selected as the No. 1 overall NBA Draft Pick by the Detroit Pistons. The collaboration is the award-winning Oklahoma State star's first with a beverage company.

Molson Coors Beverage Co., Golden, Colo., and Montreal, reported results for the 2021 second quarter. In the second quarter, the company made significant progress against its revitalization plan that it laid out nearly two years ago, it says.

Keurig Dr Pepper, Burlington, Mass., and Frisco, Texas, introduced BrewID, a next-generation technology platform designed to give consumers a customized coffee. The first brewer to feature this technology, the K-Supreme Plus SMART brewer with BrewID, now is available on Keurig.com.

Next Frontier Brands, Boulder, Colo., announced its acquisition of Snow Leopard Vodka from Edrington, the makers of ultra-premium global spirits.

Dogfish Head Distilling Co., Milton, Del., announced the launch of its first single malt whiskey: Let’s Get Lost (51% ABV). Making its way to shelves now, Let’s Get Lost is an award-winning American Single Malt Whiskey that is distilled from a custom blend of malted barley and aged onsite for more than three years in charred oak barrels. The resulting caramel-colored liquid is layered with nuanced flavors that are both warming and enticing, the company says.

The Boston Beer Co. Inc., Boston, reported second quarter 2021 net revenue of $602.8 million, an increase of $150.7 million or 33.3%, from the same period last year.

Chicago-based Beam Suntory and The Boston Beer Co., Boston, have formed a long-term, strategic partnership to extend select iconic brands into some of the fastest-growing beverage alcohol segments. 

Just in time for National Watermelon Day on Aug. 3, Vizzy, a brand of Chicago-based Molson Coors Beverage Co., released four new watermelon hard seltzer combinations: Blueberry Watermelon, Kiwi Watermelon, Passionfruit Watermelon and Mango Watermelon. 

SweetWater Brewing Co. LLC, Atlanta, announced the launch of 420 Imperial IPA ― the first line extension off of its flagship 420 brand. A fresh take on ingredients from the original SweetWater 420 Extra Pale Ale, the Imperial IPA combines numerous hops in this new high-ABV brew.

Primo Water Corp., Tampa, Fla., announced that Primo Water North America (PWNA), a wholly owned subsidiary of Primo, substantially acquired all of the assets of The Sweetwater Co. Inc., doing business as Earth2O. The bottled water company is based in Oregon and known for its commitment to sustainable water, environmental responsibility and natural, pure spring water from Oregon's Cascade Range.