Roy Bigham

Direct-store-delivery (DSD) solutions no longer are the clunky order-entry devices of times past, notes David F. Giannetto, senior vice president of performance management for Salient Management Co., Horseheads, N.Y.

When observing the actions of children, it might not be uncommon for adults to remark, “I wish I had that much energy.” Athletes also can be inspiring figures in relation to knowing how to maintain higher energy levels. In the beverage market, sports and energy drink brand owners commonly have turned to these athletes as brand ambassadors for their products.

When packaging beverages, the process to fill a container can require efficient practices as beverage-makers look to accommodate changeovers that commonly are associated with SKU proliferation.

With changes coming so fast, it can be tough to stay ahead of the game. However, marketers and other beverage industry executives searching for competing products in the consumer packaged goods (CPG) market might have a new tool to make things easier.

Two men became fast friends as their respective daughters attended the same school, according to Andy Knowlton, co-founder of Fresh Matters LLC, Santa Fe, N.M.

Blending ingredients and flavors are critical processes in the beverage industry. If the process is incomplete or even occasionally overly done, the end result will not be the quality expected, and the product can be wasted.

Health concerns are a major issue for many people. The United States’ first lady Michelle Obama has headed up the Let’s Move program to educate consumers about “America’s Move to Raise a Healthier Generation of Kids.” Her efforts also have led to trying to get more adults and children involved in healthier food and beverage choices.

Water is perhaps the single-most important liquid on the Earth. The United States Geological Society (USGS) reports that water covers about 71 percent of the Earth’s surface, which is about 96.5 percent of all the water on this globe.

Coconuts, which are the fruit of a special type of palm tree found in the tropical zone, previously could be found primarily as a flavor complement in numerous beverage categories.

According to business blog Bizshifts-Trends, Al Ries and Jack Trout popularized the concept of “positioning” in the retail shelf space in their 2000 book “Positioning: The Battle for Your Mind.”