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Home » Authors » Roy Bigham

Articles by Roy Bigham

Salient mobile

DSD solutions allow greater supply chain control

DSD software aids back-office management to increase profitability
Roy 200
Roy Bigham
April 15, 2015
No Comments

Direct-store-delivery (DSD) solutions no longer are the clunky order-entry devices of times past, notes David F. Giannetto, senior vice president of performance management for Salient Management Co., Horseheads, N.Y.


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TH Naturals

Beverage-makers turn to energy ingredients in formulations

Ingredient suppliers offer wide range of solutions for energy propositions
Roy 200
Roy Bigham
April 15, 2015
No Comments

When observing the actions of children, it might not be uncommon for adults to remark, “I wish I had that much energy.” Athletes also can be inspiring figures in relation to knowing how to maintain higher energy levels. In the beverage market, sports and energy drink brand owners commonly have turned to these athletes as brand ambassadors for their products.


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Filamatic Econofil

Filling equipment helps beverage manufacturers accommodate SKU proliferation

Equipment suppliers offer products to meet needs of large and small beverage-makers
Roy 200
Roy Bigham
April 15, 2015
No Comments

When packaging beverages, the process to fill a container can require efficient practices as beverage-makers look to accommodate changeovers that commonly are associated with SKU proliferation.


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Roy Bigham

SKU proliferation no stranger to beverage market

Instant.ly helps beverage-makers follow the competition
Roy 200
Roy Bigham
April 15, 2015
No Comments

With changes coming so fast, it can be tough to stay ahead of the game. However, marketers and other beverage industry executives searching for competing products in the consumer packaged goods (CPG) market might have a new tool to make things easier.


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Tude juices

'tude Juice serves fresh fruit flavor in a bottle

Fresh Matters' juice brand offers 16 different fruit-flavored blends
Roy 200
Roy Bigham
April 10, 2015
No Comments

Two men became fast friends as their respective daughters attended the same school, according to Andy Knowlton, co-founder of Fresh Matters LLC, Santa Fe, N.M.


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Ross Vacuum

High-, low-shear mixing helps blend varying ingredients

Processing automation helps boost blending efficiency
Roy 200
Roy Bigham
March 16, 2015
No Comments

Blending ingredients and flavors are critical processes in the beverage industry. If the process is incomplete or even occasionally overly done, the end result will not be the quality expected, and the product can be wasted.


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PepsiTrue

Stevia and erythritol meet consumer demands to reduce sugar

Flavors, masking agents compliment taste profile
Roy 200
Roy Bigham
March 16, 2015
No Comments

Health concerns are a major issue for many people. The United States’ first lady Michelle Obama has headed up the Let’s Move program to educate consumers about “America’s Move to Raise a Healthier Generation of Kids.” Her efforts also have led to trying to get more adults and children involved in healthier food and beverage choices.


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Roy Bigham feature image

Water, it does a body good

Policy authorities offer suggestions on water consumption rates
Roy 200
Roy Bigham
March 16, 2015
No Comments

Water is perhaps the single-most important liquid on the Earth. The United States Geological Society (USGS) reports that water covers about 71 percent of the Earth’s surface, which is about 96.5 percent of all the water on this globe.


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Cabana coconut waters

Coconut water sales expanding robustly

Coconut water's natural electrolytes offer hydration benefits
Roy 200
Roy Bigham
March 12, 2015
No Comments

Coconuts, which are the fruit of a special type of palm tree found in the tropical zone, previously could be found primarily as a flavor complement in numerous beverage categories.


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shrink and stretch labels

Shrink and stretch labels: What they are and how to find them

Shrink and stretch labels improve product recognition
Roy 200
Roy Bigham
February 16, 2015
No Comments

According to business blog Bizshifts-Trends, Al Ries and Jack Trout popularized the concept of “positioning” in the retail shelf space in their 2000 book “Positioning: The Battle for Your Mind.”


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