Plus Brand Industries announced the launch of its new alkaline water: Agua Plus. Designed to hydrate, balance and revitalize, Agua Plus is a premium alkaline water that is bottled at a pH of 9+ and undergoes a seven-step purification process that is enhanced with minerals and electrolytes, the company says.
Campaign features dynamic roster of athletes, entertainers
May 2, 2022
Essentia Water, Bothell, Wash., launched a new campaign featuring NBA basketball star Jimmy Butler, NFL quarterback Justin Fields, and multi-platinum singer-songwriter Tate McRae. A continuation of its Stop for Nothing campaign, which launched in 2021, this new creative focuses on maintaining resilience by taking a moment to pause and hydrate, the company says.
Agua Plus, a brand of Plus Brand Industries, is a pH9+ alkaline water that features All-Scratch! Technology, a patented scratch technology that allows consumers to scratch their name, initials or image directly on the label.
ZenWTR recently received Plastic Negative Certification from Plastic Credit Exchange
April 20, 2022
ZenWTR, Los Angeles, is celebrating Earth Day by announcing the initial distribution of its 1% For the Oceans donation that will go to numerous organizations with missions to protect and preserve our oceans and advance recycling in the United States. As part of the company's 1% For the Oceans initiative, 1% of total sales is committed to ocean conservation and recycling education and advocacy.
Seattle-based Talking Rain Beverage Co., the maker of Sparkling Ice beverages, appointed Ken Sylvia to CEO, effective April 12. As a driven leader, Sylvia will continue to fulfill Talking Rain’s mission of “Creating Connections with Every Sip” by prioritizing employee development, community engagement, product innovation and corporate responsibility, the company says.
Sparkling water brand, musical artist partner for campaign to turn around bummer moments
April 15, 2022
Purchase, N.Y.-based PepsiCo’s bubly sparkling water launched a new campaign to show consumers that everyday bummer moments have a silver lining ― or to “see the bubly side.” To help kick off the year-long campaign, bubly is joining forces once again with Michael Bublé, whose serenades bring smiles to people around the world.