Bottled Water

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oHy, Grand Rapids, Mich., announced the nationwide launch of two new flavors: Blackberry and Pineapple.

Today’s beverage aisle is a chaotic collision of function, flavor, lifestyle and identity, with functional beverage brands often have to win over consumers in seconds as its packaging serves as a billboard.

Saratoga Spring Water, a brand of Primo Brands, announced the launch of Saratoga Collection, a new line of flavored sparkling waters.

Just in time for summer BBQs and America’s 250th birthday, Sparkling Ice, crafted by Talking Rain Beverage Co., has unveiled the Sparkling Ice LIFE SAVERS Red, White and Blue variety 12-pack.

The International Bottled Water Association (IBWA) and the Northeast Bottled Water Association (NEBWA) announced that registration is officially open for the joint 2026 Conference & Trade Show. 

Hoplark is unveiling a comprehensive brand refresh, introducing a new visual identity inspired by how people actually drink today.

In the beverage industry, a category spikes, innovation floods in, shelves fill up and decline is inevitable. The only question is when. But what if that assumption is wrong? 

Bottled water's health benefits remain well-documented, however, headlines surrounding microplastics could be placing an uneven burden on the category.

The evian 200 Years Young celebration features an exclusive collaboration with Jeff Koons, introducing two limited-edition glass anniversary bottles. 

Waterloo Sparkling Water announced two all-new flavors, Banana Berry Bliss and Melon Medley, and the return of fan-favorite Lemon Italian Ice, now available year-round.