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Beverage NewsBottled Water

Spindrift teams up with Quarterback Dak Prescott

Sparkling beverage brand launches Dak Pak limited-edition collection featuring Cranberry Punch, Fuji Apple

By Staff Beverage Industry
D4K Pack
(Image courtesy of Spindrift Beverage Co.)
October 21, 2026

Spindrift Beverage Co., Newton, Mass., announced a partnership with Dallas Cowboys quarterback Dak Prescott, a longtime Spindrift drinker and investor. 

The partnership centers on a simple belief Prescott shares in a new Spindrift ad: “I care what I put in my body.”

In the new “Fake Nothing” spot Prescott draws a parallel between staying true to himself and choosing what he drinks, sharing a simple philosophy: “When you’re authentic, you don’t have to fake anything.” It’s a message that reflects Spindrift’s commitment to real ingredients and nothing fake, it says.

Prescott was drinking Spindrift well before he invested in the company, it notes. As an elite athlete, he is deliberate about the choices that support his health and performance, including what he drinks. Made with real squeezed fruit, Spindrift offered the great taste he wanted in a beverage that fit those priorities, it says.

“I care what I put in my body, and that’s what first drew me to Spindrift,” Prescott said in a statement. “I had it in my fridge before I ever invested in the company. It tastes great, especially when I’m looking for a break from simply drinking water, and I appreciate that it’s made with ingredients I recognize. The more I learned about the brand, the more I wanted to be part of it.”

Dave Burwick, CEO of Spindrift, added: “Dak was a fan before he was a partner, and that means a lot to us. He understands why we put so much care into what goes into every can. As the first beverage brand to become verified under the Non-UPF Verified Standard, we're proud to offer a choice that reflects the high standards athletes like Dak set for what they drink.”

Prescott is the third professional athlete Spindrift has partnered with this year who is also an investor in the company, joining Azzi Fudd, a Dallas Wings guard, NCAA champion and the No. 1 pick in the 2026 WNBA Draft, and Derrick White, an NBA champion, Boston Celtics guard and winner of the 2025-26 NBA Sportsmanship Award. All three were Spindrift fans before becoming investors, the company says. Together, their partnerships underscore Spindrift’s appeal to athletes who want great taste without compromising on what goes into the beverages they choose, it adds.

To celebrate the partnership and peak football season, Spindrift and Prescott are launching the Dak Pak, a limited-edition collection featuring two of Dak’s favorite fall Spindrift flavors: Cranberry Punch, a seasonal flavor made with real squeezed cranberries, and Fuji Apple, made with real pressed apples.

Made for tailgates, watch parties and game-day fridges, the Dak Pak also includes exclusive gear featuring Prescott’s signature: a YETI can cooler and a custom-made hat. A limited number of Dak Paks are available exclusively at https://drinkspindrift.com/products/dak-pak, while supplies last.

The partnership also supports a cause close to Prescott. For every Dak Pak purchased and shipped to a Texas address, 100% of the purchase price will be donated to Dak's Faith Fight Finish Foundation, which empowers individuals, families and communities to find strength through adversity, it says.


KEYWORDS: Spindrift sports partnership

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