Basketball icon, entrepreneur and entertainer Shaquille O’Neal has teamed up with BeatBox Beverages, Austin, Texas, as an investor. The partnership also includes the launch of the newest BeatBox flavor: Blueberry Lemonade.

The new flavor combines blueberry and lemonade in a flavor mashup so big, it could only be inspired by O’Neal, the company says. The beverage comes in at 11.1% alcohol-by-volume (ABV), delivering “big, full-court flavor and unforgettable fun.” It is low in sugar, gluten-free and features resealable, sustainable packaging.

O’Neal also is known for touring the world as DJ Diesel. While on tour, he first encountered the ready-to-drink (RTD) beverage and found a connection to the brand’s deep passion for live music, community of super fans and dedication to making the world more fun, the company adds. Because O’Neal’s brand centers around fun, he decided to invest in BeatBox and create an exclusive flavor with the company.

“Shaquille O’Neal is everything BeatBox stands for as a company. At our core, we both care deeply about bringing people together and creating fun and memorable moments,” Brad Schultz, co-founder and CMO at BeatBox, said in a statement. “From the start, Shaq recognized that BeatBox is more than a drink — it’s a party movement. His passion for music, sports, entertainment and live events make this partnership the perfect fit, and together, we’ve crafted a bold flavor that embodies the excitement and energy of our brand and fans.”

The packaging brings the energy of O’Neal’s personality to life, with playful doodles of lemons, lightning bolts, blueberries and a DJ turntable are featured throughout the design.

“Shaquille O’Neal’s energy is unmatched and perfectly aligns with BeatBox’s vibrant spirit,” Zech Fancis, senior vice president of global brand marketing at BeatBox, said in a statement. “He’s not just an icon — he’s a powerhouse entrepreneur and entertainer with incredible influence and a deep connection to fans. This collaboration is set to drive major sales growth, further cementing BeatBox as a dominant force in the RTD category.”

BeatBox Blueberry Lemonade will be available nationwide at select retailers and grocers. It will be sold in a single 500-ml size, as well as in the new lemonade variety pack with two other new flavors in the Lemonade line, Watermelon Lemonade and Lemon Squeeze.

“I’ve always been about trying to create unforgettable experiences — whether it’s on the court, DJing or through my business ventures,” O’Neal said in a statement. “When I first came across BeatBox, I saw a brand with that same spirit of fun and boldness that’s really taking over the category. Partnering with BeatBox felt lie a perfect fit, and I’m excited to bring our new Blueberry Lemonade flavor to the table. It’s just the right mix of bold, vibrant flavors, and I’m excited for people to try it out.”

The newest addition to BeatBox’s portfolio marks the beginning of a long-lasting partnership that is sure to keep fans and consumers buzzing, the company notes.