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Home » Events » The Future is Functional: How to Support Focus, Attention, and Mental Energy with Non-Stimulant Beverages

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The Future is Functional: How to Support Focus, Attention, and Mental Energy with Non-Stimulant Beverages

KEYWORDS: consumer insights / consumer trends / functional beverages / functional ingredients / health and wellness / healthy hydration
5/8/25 2:00 pm to 5/8/26 12:00 pm EDT
Contact: Ian
Now, more than ever, consumers are embracing beverage formats to conveniently support their cognitive health. In fact, last year, an impressive 53% of consumers interested in cognitive health products expressed a desire to try beverages for everyday cognitive support. People are seeking a wider variety of functional beverages—such as waters, sports drinks, coffees, and fruit juices—to help enhance their daily productivity and focus, while also proactively protecting their long-term cognitive health.


In this webinar, Cognizin® brings over 30 years of clinical research to share how its citicoline ingredient can take beverages to the next level.  


  • Learn how Cognizin® can be integrated into different beverage types
  • Uncover consumer trends driving the need for non-stimulant solutions 
  • Stand out with strong functional claims, backed by decades of research
  • See what’s next in functional beverages

Register to view this webinar on-demand!

Sponsored by:

Cognizin by Kyowa Logo


Register for this Event

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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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    Opportunity for Hormone Support in Functional Beverages

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