Items Tagged with 'consumer trends'

This year’s State of the Industry report on carbonated soft drinks highlights how the market is shifting to meet consumer preferences for flavorful, functional beverages. 

This year’s State of the Industry report on dairy drinks and alternatives notes that sales of both dairy and alternative milks are expected to stabilize as consumers seek to satisfy their varied needs by choosing products from both segments. 

While flavor trends come and go, beverage formulators work to deliver products that consumers will enjoy. 

The next time you walk down the beverage aisle at your grocery store, watch out! You may be caught in awe as you pass by the functional drinks, which are teeming with innovation as of late. 

“For Fort George, we have had to make a lot of moves that have contributed to our success in the last year,” Bovenizer notes. 

On-premise consumer intelligence provider CGA by NielsenIQ (NIQ) released a list of noteworthy shifts in cocktail consumption in the United States. The data was identified thanks to CGA by NIQ’s Cocktail Sales Tracker, which delivers quarterly insights into consumer preferences across the United States.

eCommerce further integrates itself with the alcohol industry, leading beverage brands to take a greater look at the channel.

Shifts of consumption preferences from consumers in terms of dairy and dairy alternatives beverages, impact performance of category.

CMO Kyle Watson states that CELSIUS continues to dominate the space and disrupt the market through best-in-class innovation, bringing variation to the category when consumers need it most. 

The performance of the convenience store channel is ever-changing, thanks to consumer trends and economic factors.