Items Tagged with 'consumer trends'

Experts share how AI continues to be a useful tool for beverage-makers across categories. 

Nestlé USA unveiled its 2027 Food and Beverage Trend Forecast, identifying the five shifts set to define how Americans eat and drink in the year ahead. 

The convenience channel remains popular among consumers thanks to its affordability and array of options. 

Although club stores face competition from mass merchandisers and grocery chains, experts note that club memberships foster loyalty as consumers turn to the channel for quality and savings.

This year’s State of the Industry report on dairy alternatives notes that although the dairy alternative beverage market has slowed, brands within this space are evolving, influenced by consumer demand for broader functional benefits.

Beverage brands are utilizing DTC shipping to build lasting connections with consumers. 

As consumer demand for indulgent beverages that still support wellness goals increases, experts highlight how flavor systems are delivering on richness, balance, as well as a function.

Matcha tea and powder gains traction among consumers for an array of reasons, and potentially proves to be a menu mainstay.

The beverage marketplace has gone through repeated cycles of fragmentation, reinvention and rediscovery. Not long ago, the narrative was that big brands were finished and the future belonged to endless niche innovation.

Generation Z and Generation Alpha are reshaping beverage trends as they seek functional beverages that align with personal beliefs.