The saying goes that perception doesn’t always meet reality. As brand owners look to meet the evolving needs of American consumers, understanding the habits, perceptions and intentions can be crucial when striving to build brand loyalty.
Nearly every beverage brand faces some challenges when reaching out to consumers. For many, educating consumers can be essential to success, especially as craft trends continue to rise. Recently, Tequila Herradura took on the challenge and embarked on its Casa Herradura tour, which brought the Tequila Herradura hacienda to several cities across the country.
Whether it's relaxing at home, dining out at a restaurant or celebrating with friends and family, American consumers are enjoying wine in a wider variety of occasions. A recent report titled “The 2015 Gallo Consumer Wine Trends Survey,” commissioned by Modesto-Calif.-based E. & J. Gallo Winery, found that 85 percent of frequent wine drinkers now consider wine as an appropriate beverage for casual and formal settings alike. One-thousand frequent wine drinkers between the ages of 21 and 64 were surveyed as a follow-up to the 2014 survey of the same name, which aims to capture the current state of American wine-drinking attitudes and behaviors, the company says.
How Food & Beverage Brands Can Remain Relevant to U.S. Consumers
June 1, 2015
Many of America's largest food and beverage (F&B) companies are in trouble, Rabobank, New York, says in its new report, "Dude, where's my consumer?" Iconic brands are increasingly out of favor with U.S. consumers, whose preferences and priorities have evolved, Rabobank says. Rabobank analysts predict that unless large F&B brands take bold action, they run the risk of following baby boomers (once their core consumer) into retirement.
U.S. shopping trips increased in November and December, Nielsen reports
January 27, 2015
With gas prices down 31 percent since June 2014 and oil prices were around $85 a barrel, American Consumer Confidence has improved, going up 12 percentage points year over year, New York-based Nielsen reports.
Beverage Industry’s July issue features the 2019 State of the Beverage Industry series where you can read all about the performance of your favorite beverage category. This month’s cover story highlights GT’s Living Foods and how the No. 1 kombucha brand in the U.S. – GT’s Kombucha came to be. Also featured is the latest products, packaging and technological advances in the beverage industry.
Check back throughout the month for additional content.