consumer trends | Beverage Industry

Items Tagged with 'consumer trends'

ARTICLES

Beverage Beat

IRI names 2021 New Product Pacesetters

Beverages account for 6 of Top 10 in food, beverage category

Jessica Jacobsen

June 17, 2022

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There are not too many announcements that garner the same attention as when Information Resources Inc. (IRI) announces its list of New Product Pacesetters. In its 27th year, the 2021 list of these top new food, beverage and nonfood product launches have served as a benchmark of where consumers are spending their dollars.

Up Close With

Athletic Brewing taps into consumers’ desires with alcohol-free brews

Mindful drinking trends, craft beer resurgence propels Athletic Brewing’s growth

Jessica Jacobsen

May 18, 2022

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Thanks to innovators in the non-alcohol beer space, entrepreneurs are showing how dedication and creativity have helped make this segment “new again.” Among those driving interest in alcohol-free beer is Stratford, Conn.-based Athletic Brewing Co.

Channel Strategies

Technology helps beverage brands implement digital merchandising solutions

QR codes help expand direct-to-consumer opportunities

Jessica Jacobsen

May 2, 2022

One Comment

Beverage-makers are amalgamating traditional merchandising with digital solutions as consumer shopping habits necessitate a blended approach.

Beverage Beat

Conversation commerce offers new opportunities for beverage-makers

Attentive report shows 81% of consumers subscribe to at least one brand through SMS

Jessica Jacobsen

April 19, 2022

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A report from Attentive shows that consumers are engaging in conversation commerce, an interactive, people-driven experience that supports the consumer buying experience, converging text messaging and shopping.

Last Drop

Tea drinkers typically feel better, Celestial Seasonings poll shows

Survey shows connection between beverage choices, perceived overall health

Lauren Sabetta

April 15, 2022

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Younger generations are turning to tea to relax, to wake up, and to stay productive, according to a recent survey conducted by OnePoll on behalf of Celestial Seasonings.

Heineken launches first virtual beer brewed in the virtual world

The virtual, Heineken Silver brews with pixels, not yeast

March 22, 2022

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Amsterdam, Netherlands-based Heineken launched its first, brand new, virtual beer: Heineken Silver. The Heineken virtual beer launched exclusively in its virtual brewery within the immersive digital platform, Decentraland.

Last Drop

Specialty NFT marketplaces aid consumers eager to invest, trade

NFTs help beverage brands introduce new ways of selling, engaging with consumers

Lauren Sabetta

March 14, 2022

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NFTs and the metaverse, although still quite experimental, could introduce some brands to new ways of selling, as well as new ways of engaging with consumers.

Catalina predicts in-store alcohol sales for St. Patrick’s Day to top pre-pandemic levels

Shopper intelligence firm estimates St. Patrick’s Day week sales to be 5-15% higher than 2019 levels

March 10, 2022

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Shopper intelligence leader Catalina, St. Petersburg, Fla., has tapped into its Buyer Intelligence Platform to determine how the ongoing COVID-19 pandemic has impacted alcohol beverage purchases at grocery stores across the country for St. Patrick’s Day celebrations and how they are likely to fare in 2022.

Cover Feature

Beverage supply chains, consumer trends continue to evolve as pandemic continues

eCommerce’s market share for beverage alcohol projected to grow through 2025

Jessica Jacobsen

February 1, 2022

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Following two years of significant change, the term pivot has resonated throughout the beverage industry to signify how nimble manufacturers, suppliers and distributors can adjust during the COVID-19 pandemic.

Category Focus

Increased demand for no/low alcohol drinks brings opportunities

Consumers are becoming more familiar, accepting of no/low alcohol beverages

Lauren Sabetta

December 16, 2021

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Driven by pandemic health concerns as well as shifts in consumers' attitudes toward drinking, low- and no-alcohol beverage options are of high interest to consumers, signaling an opportunity for new product development.

More Articles Tagged with 'consumer trends'

EVENTS

Webinar

4/6/22 to 4/6/23

Contact: Demi

2022 State of the Industry: Non Alcoholic Beverages

On-Demand In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, the analysts at Beverage Marketing Corporation will dive into the beverage patterns of 2021 and prognosticate whether those patterns will continue in the years ahead.

Webinar

4/13/22 to 4/13/23

Contact: Demi

2022 State of the Industry: Alcoholic Beverages

ON DEMAND In Beverage Industry’s annual State of the Beverage Industry: The Beverage Alcohol Market, the analysts at Beverage Marketing Corporation will discuss what fueled the categories performance and what challenges lie ahead.