Anheuser-Busch is commemorating its multi-year extension of its Buffalo Bills sponsorship with a new beer innovation: Bud Light Blizzard Brew.

A limited-edition beer made with snow from Highmark Stadium, Blizzard Brew celebrates the great lengths Bills fans will go for one of the NFL’s greatest traditions, the company says. This season is the last for the Bills at the original Highmark Stadium[JJ1.1], and NFL fans around the world have become very familiar with one of the venue’s most iconic traditions: Bills Mafia shoveling it out following an overload of snow before an upcoming home game, it adds.

Following the first snowfall at Highmark Stadium earlier this season, Bud Light and the Bills joined forces to collect the snow and transport it to Anheuser-Busch’s brewery in Baldwinsville, N.Y., it says. There, the snow was integrated in the brewing process to create a limited-edition brew that includes custom 16-ounce cans and packaging, it notes. 

Blizzard Brew will be released just in time for Bills’ fans to “cheers” during the final home game in week 18, available at select retailers in the Buffalo area and fan gathering spots, the company says.

www.budlight.com