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Home » Topics » Channel Strategies

Channel Strategies
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Feature articles that look at current trends across various retail segments and how these trends apply to the beverage industry.

ARTICLES

iPourIt

iPourIt earns Series B funding to advance next-generation technology

Self-pour system designed for sampling beers, wines
January 7, 2021
No Comments

iPourIt, a beverage dispensing technology, uses RFID-activated screens and taps that allow users to pour on their own and serve as little or as much as they please, sampling beers, seltzers, wines and more, the company says.  


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PepsiCo Dig In

PepsiCo platform designed to support Black-owned restaurants

Dig In aims to generate at least $100 million in sales for Black-owned restaurants
January 4, 2021
No Comments

Recognizing the diverse range of delicious food, rich history and culture that Black-owned restaurants contribute to the American experience, Pepsi, a brand in Purchase, N.Y.-based PepsiCo, introduced Dig In. The consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants.


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Imantz Kasiluns via unsplash.com
Channel Strategies

Omnichannel adoption propels supermarket channel

On-site, digital shopping options help supermarkets thrive
December 29, 2020
No Comments
As pandemic conditions prompt many consumers to grocery shop from home, supermarkets have adopted omnichannel platforms to maintain sales. As a result, major players are directing capital expenditures to solutions that drive future growth for the channel.
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at-home consumers
Category Focus

Functional benefits, coronavirus offer reset for juice, juice drinks

At-home consumers drive double-digit growth in category
Barbara h200x200
Barbara Harfmann
December 23, 2020
No Comments
In the past, the high sugar content of juice and juice drinks and its association with breakfast time had the category floundering, Yet, the COVID-19 pandemic and at-home consumers seeking healthful, immune-supporting benefits has led to double-digit growth in juice and juice drinks.
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VIVANT

VIVANT debuts interactive online wine platform

Streaming company connects winemakers, advisers with consumers
December 14, 2020
No Comments

Paris-based VIVANT debuts as an interactive online platform to connect winemakers, consumers and expert wine advisers in streaming Live Experiences. The platform blends engaging interaction, personalized education and lively entertainment by transporting members to iconic wine regions without leaving home, according to the company.


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Drizly Logo

Drizly study suggests bullish outlook for holiday sales

Continued growth expected for Mexican spirits
December 4, 2020
No Comments

A Drizly study found nearly half of retailers predicting significantly higher sales this holiday season. Additionally, 78 percent of respondents reported higher online sales since March, and Mezcal is projected to leapfrog the likes of Irish and Japanese whiskies in expectations for growth next year. 


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Pandemic conditions boost eCommerce, beverage sales
Channel Strategies

Pandemic conditions boost eCommerce, beverage sales

Beverage category, alcohol sales thrive in 2020
Sarah graybill
Sarah Graybill
November 24, 2020
One Comment
Already on the rise, eCommerce purchasing is proliferating during the pandemic. The beverage market has pulled ahead as an emerging leader as alcohol brands embrace online platfoms.
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consumer impulse buys
Channel Strategies

Mass merchandisers capitalize on ease, convenience

Strategic product placement, eCommerce complements are driving sales
Sarah graybill
Sarah Graybill
October 29, 2020
No Comments

As eCommerce shopping rates are on the rise, experts note that mass merchandisers that capitalize on strategic product placement, variety, and ease of locating and purchasing product will come out on top. 


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National Urban League

National Urban League, PepsiCo join forces to support Black-owned businesses

Black Restaurant Accelerator program powered by $10M grant from PepsiCo Foundation
October 21, 2020
No Comments

The National Urban League and PepsiCo, Purchase, N.Y., joined forces to create the Black Restaurant Accelerator, which will boost approximately 500 Black-owned businesses over the next five years. 


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organic food and beverage
Channel Strategies

Organic retailers seize opportunity to grow

Expanded healthy offerings, online ordering could boost sales for organic retailers
Sarah graybill
Sarah Graybill
October 2, 2020
No Comments
As access to natural and organic products has expanded, specialty retailers are working to regain that market share. Experts note that natural and organic retailers that are quick to stock in-demand products and offer versatile options for purchasing will see success.
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