Channel Strategies

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Concerns are prompting consumers to change their shopping habits, according to a recent survey. Acosta Group’s “2025 State of the Shopper Survey” reveal how shoppers are navigating economic uncertainty and tariff concerns with resilience and adaptability. 

This summer, Dunkin’ is expanding its Refreshers lineup with the Dunkin’ Pink Spritz Refresher. The fizzy, fruit-forward drink is a blend of guava, orange and passion fruit flavors with a splash of sparkling water.

This summer, SONIC Drive-In is bringing the main character energy with a new lemonade lineup and by teaming up with three of the most talked-about authors in pop culture ― Christina Lauren, Abby Jimenez and Ashley Poston ― to help launch the collection. 

As opportunity abounds for omnichannel shopping, experts highlight the potential DTC brands have to grab more market share within the eCommerce network.

Coca-Cola Freestyle is putting a new spin on the iconic Share a Coke experience by turning consumers’ Freestyle mix into a more personalized, shareable moment.

In the on-premise channel, proprietors are striving to strike a balance as beverage alcohol consumption fluctuates and consumers take a closer look at quality as well as value.

The drug and dollar stores channel finds footing despite inflation as consumers opt for convenience and private-label beverage options. 

Generation Z and Alpha are having an increasing influence on the consumer packaged goods market, but do beverage-makers know what motivates these consumers?

Today’s competitive grocery retailing environment has proprietors exploring a variety of technologies and SKU sets to keep consumers engaged.

In the coming year, DRINKS’ Justin Dean anticipates that many retailers and brands will realize they can easily sell alcohol online and a plethora of new players will enter the space.