Channel Strategies

eCommerce market evolves to meet consumers’ shopping needs

Sabettal@bnpmedia.com (Lauren Sabetta) — Tue, 24 Mar 2026 00:00:00 -0400

With today’s consumers fully embracing omnichannel shopping, experts note that beyond the product sale, brands can shape both immediate purchasing decisions and future brand commitment by understanding that consumers are looking for a unified experience.

Convenience, affordability remain drug, dollar store channel’s sweet spot

Sabettal@bnpmedia.com (Lauren Sabetta) — Tue, 17 Feb 2026 00:00:00 -0500

As consumers seek economical health solutions and value-aligned brands amid the rising cost of living, experts note that for drug and dollar store chains, convenience and affordability remain key drivers for growth.

The Last Mile: Evaluating route to market

Fri, 23 Jan 2026 08:00:00 -0500

There are three primary avenues for getting your brand to consumers: direct-to-consumer (DTC), warehouse direct sales to retailers (WD) and direct-store-distribution (DSD). Brian Sudano explores which model fits the unique needs for beverage-makers.

Supermarkets lean into digital technology to meet consumer needs

Sabettal@bnpmedia.com (Lauren Sabetta) — Tue, 13 Jan 2026 00:00:00 -0500

As the grocery channel continues to experience increased competition from other channels, experts highlight how these retailers are exploring ways to enhance multi-channel shopping using advanced technology.

Advanced technology propels omnichannel shopping

Sabettal@bnpmedia.com (Lauren Sabetta) — Wed, 03 Dec 2025 00:00:00 -0500

Ease, transparency and personalization are consumer priorities impacting omnichannel shopping, and eCommerce is delivering on all three.

Ibotta unwraps success strategies ahead of holiday season

alversonc@bnpmedia.com (Chloe Alverson) — Wed, 29 Oct 2025 00:00:00 -0400

Chris Riedy, chief revenue officer at Ibotta, shares how this year’s strategies and findings differ from previous years.

Consumers turn to mass merchandisers for convenience, affordability

alversonc@bnpmedia.com (Chloe Alverson) — Wed, 22 Oct 2025 00:00:00 -0400

The mass merchandisers channel has seen success with consumers thanks to its variety, value, and convenience.

Fresh Thyme Market rolls out health and wellness trends report

Tue, 21 Oct 2025 12:00:00 -0400

Fresh Thyme Market, in partnership with SPINS, rolled out its third annual “Top 10 Trends” report. The predictions draw on consumer insights and wellness research to offer a roadmap of the key ingredients and products that will be in high demand in grocery aisles this coming year, the company says.

Convenience stores deliver on consumers need to treat themselves

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Thu, 18 Sep 2025 00:00:00 -0400

Convenience stores remain a staple within the consumer shopping experience, becoming a go-to destination for food and beverage.

DTC wine shipping down as industry pressures persist

Fri, 05 Sep 2025 12:00:00 -0400

Amid broader declines in the wine and beverage alcohol sectors, the direct-to-consumer (DTC) wine shipping channel is set to face another difficult year, based on data from Sovos ShipCompliant and WineBusiness Analytics.

Inflation, tech trends impact specialty channel

Sabettal@bnpmedia.com (Lauren Sabetta) — Tue, 02 Sep 2025 00:00:00 -0400

For U.S. specialty retailers operating in the natural and organic space, although highly competitive, this grocery market has a great deal of choice, experts note.

TalkShopLive announces launch of alcohol sales on platform

Thu, 31 Jul 2025 16:00:00 -0400

TalkShopLive, the leading livestream social commerce platform with unlimited content distribution, announced a new platform capability to enable consumers to purchase beer, wine, and spirits from their favorite brands, celebrities, and creators who host livestreams on TalkShopLive.

Club stores appeal to consumers with convenience, pricing

alversonc@bnpmedia.com (Chloe Alverson) — Thu, 31 Jul 2025 00:00:00 -0400

Club stores have performed well with a variety of factors contributing to that performance.

Foodservice channel delivers dynamic performance, products

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Wed, 25 Jun 2025 00:00:00 -0400

The foodservice channel has shown how dynamic it can be as purveyors embrace value options, technology, and customized beverage offerings.

State of the Shopper survey reflects complex market

Tue, 24 Jun 2025 12:00:00 -0400

Concerns are prompting consumers to change their shopping habits, according to a recent survey. Acosta Group’s “2025 State of the Shopper Survey” reveal how shoppers are navigating economic uncertainty and tariff concerns with resilience and adaptability.

Dunkin’, Paige DeSorbo team up for Pink Spritz Refresher

Fri, 30 May 2025 12:00:00 -0400

This summer, Dunkin’ is expanding its Refreshers lineup with the Dunkin’ Pink Spritz Refresher. The fizzy, fruit-forward drink is a blend of guava, orange and passion fruit flavors with a splash of sparkling water.

SONIC launches Sweet Topped Lemonades

Tue, 27 May 2025 09:00:00 -0400

This summer, SONIC Drive-In is bringing the main character energy with a new lemonade lineup and by teaming up with three of the most talked-about authors in pop culture ― Christina Lauren, Abby Jimenez and Ashley Poston ― to help launch the collection.

Direct-to-consumer helps foster personal connections with brands

Sabettal@bnpmedia.com (Lauren Sabetta) — Fri, 23 May 2025 00:00:00 -0400

As opportunity abounds for omnichannel shopping, experts highlight the potential DTC brands have to grab more market share within the eCommerce network.

Share a Coke on Freestyle turns to artificial intelligence

Wed, 02 Apr 2025 08:00:00 -0400

Coca-Cola Freestyle is putting a new spin on the iconic Share a Coke experience by turning consumers’ Freestyle mix into a more personalized, shareable moment.

On-premise hits on value and quality

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Mon, 24 Mar 2025 00:00:00 -0400

In the on-premise channel, proprietors are striving to strike a balance as beverage alcohol consumption fluctuates and consumers take a closer look at quality as well as value.

Drug, dollar stores deliver beverage deals

alversonc@bnpmedia.com (Chloe Alverson) — Thu, 13 Mar 2025 00:00:00 -0400

The drug and dollar stores channel finds footing despite inflation as consumers opt for convenience and private-label beverage options.

CPG brands, retailers adapting to Generation Z, Alpha needs

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 07 Feb 2025 00:00:00 -0500

Generation Z and Alpha are having an increasing influence on the consumer packaged goods market, but do beverage-makers know what motivates these consumers?

Supermarkets contend with other channels

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Mon, 30 Dec 2024 00:00:00 -0500

Today’s competitive grocery retailing environment has proprietors exploring a variety of technologies and SKU sets to keep consumers engaged.

The impact of artificial intelligence and eCommerce

alversonc@bnpmedia.com (Chloe Alverson) — Mon, 18 Nov 2024 08:00:00 -0500

In the coming year, DRINKS’ Justin Dean anticipates that many retailers and brands will realize they can easily sell alcohol online and a plethora of new players will enter the space.

The ever-evolving eCommerce landscape

alversonc@bnpmedia.com (Chloe Alverson) — Thu, 14 Nov 2024 00:00:00 -0500

eCommerce further integrates itself with the alcohol industry, leading beverage brands to take a greater look at the channel.

Whole Foods Market forecasts Top 10 food, beverage trends for 2025

Mon, 21 Oct 2024 10:00:00 -0400

Whole Foods Market’s Trends Council unveiled their Top 10 anticipated food and beverage trends for 2025 in the retailer’s 10th annual Trends predictions report.

Affordability helps mass merchandisers resonate with shoppers

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Mon, 21 Oct 2024 00:00:00 -0400

As consumers today work to pay their bills and buy groceries, data shows that mass merchandisers are serving as a go-to channel to stretch their dollars.

CELSIUS aims to deliver value to convenience store partners

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Tue, 15 Oct 2024 08:00:00 -0400

With so many consumers turning to convenience stores for their energy drink purchases, CELSIUS is working with operators to drive success not only for the brand, but the convenience channel.

The Coca-Cola Co. spotlights innovation, insights at NACS Show

Fri, 11 Oct 2024 10:00:00 -0400

The Coca-Cola Co. showcased its full portfolio of brands in one booth at this year’s NACS Show, including flavor innovations coming in 2025: Coca-Cola Orange Cream, Sprite + Tea and POWERADE Xtra Sour.

Convenience stores continue to evolve

alversonc@bnpmedia.com (Chloe Alverson) — Wed, 18 Sep 2024 00:00:00 -0400

The performance of the convenience store channel is ever-changing, thanks to consumer trends and economic factors.