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Advertising and marketing essentially are story-telling. Short stories by necessity but nonetheless story-telling. One of the first lessons taught about creating a story in many composition and creative writing classes is to show, don’t tell. The audience more likely will remember a story when they’re shown a picture in their mind’s eye, than if the story merely is told.
Technology is helping fleet graphics leave an even bigger impact. This will be key as consumers indicate recognition of wrapped vehicles even a month removed.
As we embark on the 30th anniversary of the Federal Highway Administration’s Value Pricing Pilot Program (VPPP), fleet managers are looking at whether they can save time and money by applying congestion pricing strategies.
As companies strive to reduce greenhouse gas emissions, electric is not only the future of fleets, it’s starting to be the present as well. Read more in Jeff Cioletti’s column.
As the COVID-19 pandemic continues, Larson Electronics has ramped up production of several portable no-contact disinfecting devices designed to keep warehouses and plant employees safe.
To prevent the ineffective and dangerous practice of chocking trailer tires, Rite-Hite Corp. offers an advanced wheel chock system: Global Wheel Chock (GWC).
When COVID-19 shut down many operations across the United States, many wondered what it would mean for their business. Jeff Cioletti checks in with fleet manufacturers to see how they’ve weathered the storm.
Cabovers have been known for their niche usage in U.S. distribution, but as urbanization and electric solutions gain traction, the commercial vehicle is seeing a resurgence.