Advertising and marketing essentially are story-telling. Short stories by necessity but nonetheless story-telling. One of the first lessons taught about creating a story in many composition and creative writing classes is to show, don’t tell. The audience more likely will remember a story when they’re shown a picture in their mind’s eye, than if the story merely is told.
As the beverage industry continues to see an influx of SKUs, manufacturers and distributors must stay up-to-date with the latest software in order to keep up with demand. As warehouses look to enhance their operations, the implementation of warehouse execution systems (WES) seem to be the golden ticket to getting the job done.
Now in operation for nearly 70 years, the Hand Family Companies, Clarksville, Tenn., has grown from humble beginnings to becoming a multi-state beer and beverage distributor operating seven plants in three states, Tennessee, Kentucky and Illinois.
To better handle today’s SKU proliferation, warehouse distributors that implement warehouse management systems (WMS) and solutions like voice picking technologies, can save time, money and valuable resources to allocate to other parts of the business, experts say.
Whether it’s the repeal of Prohibition, legalization of cannabis and its impact on the alcohol industry, or the ways in which eCommerce is impacting the sale and distribution of beer, the National Beer Wholesalers Association (NBWA) has been on the pulse of many hot-button topics during the past 81 years.
Whether it’s a natural disaster caused by fire, flood or earthquake; an employee who gets injured from accidental slips and falls; property damage; a truck that gets in an accident; or a faulty product leading to lawsuits, there are a number of unfortunate scenarios for beverage distributors, drink retailers, bars, pubs and restaurants that could negatively harm their businesses.
The 13th annual BevOps Fleet Summit, hosted by Beverage Industry magazine, is a learning and information sharing experience for warehousing, operations and fleet management. This 3-day conference will address business challenges and industry trends of today’s beverage marketplace. Read More
Our November 2018 issue features Beverage Industry’s 2018 Executive of the Year: James Quincey, president and chief executive officer of The Coca-Cola Co. Also featured in this issue is the 2018 Craft Beer Report, where BI takes an in-depth look into the latest trends shaping the craft beer industry. As usual, we rounded up the latest and greatest in packaging, products and impending trends affecting all aspects of the beverage world.
Check back throughout the month for additional content.