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Home » 2020 Beer Market Report
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2020 Beer Market Report

 

2020 BEER MARKET REPORT

Beverage Industry provides an in-depth look at the U.S. beer market and its 2019 performance. In addition to a category overview, this annual report offers detailed performance, insights and new product releases from five key beer segments: domestics, imports, craft, hard cider and flavored malt beverages.

Select a category to read the report

Budweiser Black Lager and Budweiser Cooper Lager
Domestics

Although 52-week data ending Dec. 29, 2019, from Information Resources Inc. (IRI), Chicago, shows that overall beer sales were up 5.2 percent, totaling more than $37.2 billion, and 2.3 percent for volume, the category’s largest market — domestic beer — was a small contributor to that performance.
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Heineken USA Tecate Titanium
Imports

As beer consumers expressed a growing desire for new styles and flavors, the imported beer segment was among the markets that benefited from this demand. Analysts highlight that trend resulted in import beers outpacing the overall U.S. beer market in previous years, with projections suggesting that performance will continue.
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Ballast Point Lager
Crafts

In the past two decades, craft beer has been the darling of the beverage industry as the domestic beer segment produced, at times, double-digit growth in sales and volume. As that performance has decelerated to single digits, analysts suggest this could be a sign that the market has reached a maturation point.
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Hollow Jack'D Hard Cider
Hard Cider

Compared with other segments in the beer market, hard cider remains niche. Chicago-based Information Resources Inc. (IRI) reports the segment registered sales of $428.2 million in total U.S. multi-outlets with convenience for the 52 weeks ending Dec. 29, 2019, a decline of 2.2 percent.
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Wild Leaf Craft Hard Tea
Flavored Malts

For the U.S. beer market, one could instruct consumers to follow flavored malt beverages (FMBs) to see where the future of beer is heading. Indeed, the market showed to be a driving force as it posted dollar sales of $3.9 billion, a 43.1 percent increase.
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Visit previous years' reports

2019
2017 Beer Market Report - Beverage Industry
2018
2018 Beer Market Report - Beverage Industry
2017
2017 Beer Market Report - Beverage Industry
2016
2016 Beer Market Report - Beverage Industry
2015
2015 Beer Market Report - Beverage Industry
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