2020 BEER MARKET REPORT

Beverage Industry provides an in-depth look at the U.S. beer market and its 2019 performance. In addition to a category overview, this annual report offers detailed performance, insights and new product releases from five key beer segments: domestics, imports, craft, hard cider and flavored malt beverages.

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Domestics

Although 52-week data ending Dec. 29, 2019, from Information Resources Inc. (IRI), Chicago, shows that overall beer sales were up 5.2 percent, totaling more than $37.2 billion, and 2.3 percent for volume, the category’s largest market — domestic beer — was a small contributor to that performance.
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Imports

As beer consumers expressed a growing desire for new styles and flavors, the imported beer segment was among the markets that benefited from this demand. Analysts highlight that trend resulted in import beers outpacing the overall U.S. beer market in previous years, with projections suggesting that performance will continue.
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Crafts

In the past two decades, craft beer has been the darling of the beverage industry as the domestic beer segment produced, at times, double-digit growth in sales and volume. As that performance has decelerated to single digits, analysts suggest this could be a sign that the market has reached a maturation point.
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Hard Cider

Compared with other segments in the beer market, hard cider remains niche. Chicago-based Information Resources Inc. (IRI) reports the segment registered sales of $428.2 million in total U.S. multi-outlets with convenience for the 52 weeks ending Dec. 29, 2019, a decline of 2.2 percent.
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Flavored Malts

For the U.S. beer market, one could instruct consumers to follow flavored malt beverages (FMBs) to see where the future of beer is heading. Indeed, the market showed to be a driving force as it posted dollar sales of $3.9 billion, a 43.1 percent increase.
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