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Trend articles, new products and news related to up-and-coming categories of beverages.

Flavor innovations, health attributes drive growth for kombucha

Although a niche category, experts highlight how the kombucha market remains resilient, driven by health and wellness trends and diverse flavor innovations.

By: Lauren Sabetta

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Functional Beverages: The New Soda Wars
By: Jessie Zettler
True Lemon Wellness
Jordan’s Skinny Mixes Refresher Stix and Protein Coffee Stix
Herbs, Etc. ChlorOxygen Lemonade Powder

The history behind the Haymaker drink
Healthy focus on hydration and sustainability

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