The editors of Beverage Industry selected five innovators that it saw taking a step to push the boundaries of what today’s beverages can deliver to consumers.

Molson Coors, Chicago, and L.A. Libations, El Segundo, Calif., announced a multiyear partnership that includes a significant minority equity investment by Molson Coors in L.A. Libations as well as category-exclusive access to the company's services. Molson Coors also will hold two seats on the L.A. Libations board.

With 12 grams of sugar, only 80 calories and 4 grams of protein, the holiday nog offers the creamy taste of traditional eggnog but with fewer calories and a dash of carrot juice, the company says. 

Good Culture, Irvine, Calif., launched its Wellness Probiotic Gut Shots. A new category for Good Culture, the USDA organic shots combine the probiotics within cultured kefir with functional ingredients like turmeric, matcha, chaga and collagen.

Jade Leaf Matcha announced the launch of their newest product line: Matcha Smoothie Boosters. 

Soylent Nutrition Inc., Los Angeles, launched a ready-to-drink Strawberry four-pack exclusively at select Target stores nationwide.

Celsius Holdings Inc. announced that the company is expanding its product portfolio to include a branched-chain amino acids (BCAA) functional beverage that is designed to fuel muscle recovery, it says.