Founded in 1922, Shamrock Dairy, now Shamrock Farms, is innovating its portfolio of dairy products to deliver high-quality beverages for consumers’ evolving needs.

New York-based Hydrant announced that pro quarterback Josh Allen has been named the brand’s first ambassador.

Alternative milk brand Banana Wave expanded its lineup with the release of Banana Wave Unsweetened Original. 

Consumer wellness brand Hydrant released its newest product: Sleep. 

Califia Farms, Los Angeles, is announcing two new additions to its best-selling line of Barista Blends: Mushroom Oat Barista Blend and Hemp Barista Blend. 

Mela Watermelon Water released its self-titled, 100 percent natural watermelon beverage. 

With its latest innovation, Swirled, Shamrock Farms is putting a new twist on chocolate milk. 

Probiotics’ reputation has been gaining traction in recent years. Meanwhile, prebiotics and postbiotics are adding to their share of the beverage market.

To kick off the new year, Vita Coco released Boosted, a coconut water fortified with MCT to provide sustained energy for the body and mind. 

Reality star Kyle Cooke conceptualized Loverboy on Bravo TV’s “Summer House” in Season 3. This year, he expects his line of low-alcohol RTD canned teas and spritz’s to grow 500 percent.