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Home » Topics » Category Focus » Alternative Drinks

Alternative Drinks
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Dutch Bros Myst Energy Refreshers

Dutch Bros unveils new Myst Energy Refreshers

Dulce de Leche, Strawberry Colada return as part of summer lineup
Staff Beverage Industry
May 1, 2026

Dutch Bros, Tempe, Ariz., unveiled its new summer lineup featuring a new drink category: Myst Energy Refreshers, as well as two returning seasonal sips, Dulce de Leche and Strawberry Colada. 


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ButterZero Wines

ButterZero

April 10, 2026

Butter Wines, best known for Butter Chardonnay, introduced ButterZero, a new line of non-alcohol wines. 


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Aplos Dragon Fruit Martini

Aplós Dragon Fruit Martini

April 8, 2026

Aplós, a growing non-alcohol spirits brand, announced the release of its newest ready-to-drink cocktail: Dragon Fruit Martini. 


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Laird Protein Coffee

Laird Superfood Protein Coffee With Lion’s Mane Mushroom

March 26, 2026

Laird Superfood announced the launch of Laird Superfood Protein Coffee With Lion’s Mane Mushroom, crafted with whey protein from dairy. 


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Athletic Brewing Clock End

Athletic Brewing Co., Arsenal team up to launch Clock End Brew

Non-alcohol red arrives at Emirates Stadium this month
Staff Beverage Industry
March 23, 2026

Athletic Brewing Co., Milford Conn., and San Diego, unveiled Clock End, a UK-exclusive non-alcohol red brew launched in collaboration with Arsenal. 


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Vita Coco Treats Frosted Lemonade

Vita Coco Treats Frosted Lemonade

March 18, 2026

Vita Coco unveiled its newest Vita Coco Treats flavor: Frosted Lemonade. 


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Haymaker Clean Label Seal

Tractor Beverage’s Haymaker earns Clean Label Project Certification

Clean Label Project Certified seal will appear on upcoming Haymaker can runs
Staff Beverage Industry
February 20, 2026

Tractor Beverage Co. announced that Haymaker has earned Clean Label Project (CLP) Certification, following independent, finished-product testing for a broad range of industrial and environmental contaminants.


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ActivatedYou Morning Lift

ActivatedYou Morning Lift

February 16, 2026

ActivatedYou announced the official launch of Morning Lift, a daily coffee blend designed to upgrade your mind, metabolism and overall wellness, it says.


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Oikos The Big Hill

Oikos campaign spotlights protein-packed lineup

‘The Big Hill’ welcomes Kathryn Hahn, Derrick Henry
Staff Beverage Industry
February 6, 2026

Oikos 30-second ad shows how the protein-packed lineup from the yogurt brand can power the strength it takes to push through life's uphill battles, proving that Strong Makes Everything Better.


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Health-Ade Ginger Lemon Berry

Health-Ade Ginger Lemon Berry

February 6, 2026

Health-Ade announced the launch of Ginger Lemon Berry, a new limited-edition kombucha flavor.


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