Alternative Drinks

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Quaker Oats, a brand of Purchase, N.Y.-based PepsiCo, announced the launch of Quaker Oat Shake & Go, a whole grain oat shake that is prepared in the bottle — add a liquid of choice, shake and enjoy, the company says.

Liquid I.V. officially launched its newest Sugar-Free flavor: Energy Multiplier Sugar-Free Lime Margarita. 

GHOST has officially brought its fan-favorite energy drink experience to a new format with the launch of GHOST Energy Sticks.

Táche announced the launch of a new three-ingredient pistachio milk. 

The performance by the drink mixes market is due mainly to health and wellness benefits, lifestyle alignment and flavor expansion, experts detail.

Zing Zang, a leader in premium cocktail mixers, introduced Espresso Martini Mix crafted with real coffee and cocoa bitters.

The Jel Sert Co. announced the launch of Pure Kick Alkaline Singles to Go! Powdered Drink Mix, a product that transforms ordinary water into refreshing, functional hydration, it says.

Plant waters continue steady performance in the market with products supporting consumer need states around hydration, wellness and plant-based diets.

Botanic Tonics, a brand in kava-centric botanical tonics, announced a limited-edition feel free Classic bottle created in honor of America’s 250th anniversary. 

Today’s beverage aisle is a chaotic collision of function, flavor, lifestyle and identity, with functional beverage brands often have to win over consumers in seconds as its packaging serves as a billboard.