Alternative Drinks

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Pop & Bottle announced it is expanding into hydration with the launch of a new Matcha Coconut Water product line. 

For summer, Hiyo is offering its Sunset Sixer, a limited-edition variety six-pack. Available at select retailers nationwide for a limited time, the Sunset Sixer features two cans each of Hiyo’s three top-sellers.

Huel has expanded its Daily Greens ready-to-drink (RTD) lineup with the launch of two new flavors: Strawberry Lemonade and Pink Grapefruit.

Organic Valley introduced Organic Valley Protein Plus, a new line of ultra-filtered, pasture-raised organic milk.

Owl’s Brew is expanding into a new category with the launch of Functional Non-Alcoholic Mixers, cocktail and mocktail mixers made with real fruit juice, botanicals and tea. 

Dr. Brown’s announced the launch of a new recovery-focused hydration beverage: Dr. Brown’s Electrolyte Solution.

This year’s State of the Industry report on dairy alternatives notes that although the dairy alternative beverage market has slowed, brands within this space are evolving, influenced by consumer demand for broader functional benefits.

SPYLT unveiled a bold new look alongside its “Deliciously Outta Hand” campaign, encouraging consumers to tap into their inner teenager through the “Outta Hand Chug Challenge.” 

Quaker Oats, a brand of Purchase, N.Y.-based PepsiCo, announced the launch of Quaker Oat Shake & Go, a whole grain oat shake that is prepared in the bottle — add a liquid of choice, shake and enjoy, the company says.

Liquid I.V. officially launched its newest Sugar-Free flavor: Energy Multiplier Sugar-Free Lime Margarita.