Alternative Drinks

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Today’s beverage aisle is a chaotic collision of function, flavor, lifestyle and identity, with functional beverage brands often have to win over consumers in seconds as its packaging serves as a billboard.

True Citrus announced the launch of True Lemon Wellness, a new line of functional, powdered drink mixes. 

Jordan’s Skinny Mixes announced the launch of its newest product line: Refresher Stix and Protein Coffee (Proffee) Stix. 

Herbs, Etc. announced the official launch of ChlorOxygen Lemonade, a new portable format of its chlorophyll supplement.

Research shows that awareness of GLP-1 medications is on the rise as Americans explore these agonists for a variety of reasons. Experts highlight that beverages will play a key role in supporting this growth. 

Dutch Bros, Tempe, Ariz., unveiled its new summer lineup featuring a new drink category: Myst Energy Refreshers, as well as two returning seasonal sips, Dulce de Leche and Strawberry Colada. 

Butter Wines, best known for Butter Chardonnay, introduced ButterZero, a new line of non-alcohol wines. 

Aplós, a growing non-alcohol spirits brand, announced the release of its newest ready-to-drink cocktail: Dragon Fruit Martini. 

Laird Superfood announced the launch of Laird Superfood Protein Coffee With Lion’s Mane Mushroom, crafted with whey protein from dairy. 

Athletic Brewing Co., Milford Conn., and San Diego, unveiled Clock End, a UK-exclusive non-alcohol red brew launched in collaboration with Arsenal.