Alternative Drinks

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Premier Protein is kicking off 2026 with refreshed branding and a new product launch.

As many low- and no-alcohol options are positioned as healthier alternatives, featuring fewer calories and sometimes functional benefits, experts discuss how lifestyle, wellness trends and premiumization are impacting the category. 

Celt Salt introduced HydroCelt, an electrolyte drink mix designed to redefine clean hydration, it says. 

Productive Health Co. announced the launch of AUTOFOCUS, a functional beverage designed to deliver clean, sustained energy and mental clarity.

Dynasty Spirits announced the official launch of Teaspoon, the brand’s first line of non-alcohol beverages. 

Mockly unveiled a bold rebrand that celebrates its New Orleans spirit and modernizes the NA drinking experience, the company says. 

Henkell Freixenet announced its switching from Henkell alcohol free to Henkell 0.0%. 

HOPWTR is kicking off its Drink Whatever You Want campaign, just as global curiosity peaks around the mysterious interstellar object 3i/ATLAS.

Mooala announced the rollout of refreshed packaging across its full portfolio. The updated design provides clear communication around Mooala’s ingredient sourcing, organic certification, and simple formulations.

Athletic Brewing Co., Milford Conn., and San Diego, announced the return of its Athletic January campaign, a month-long celebration of moderation and mindfulness.