Alternative Drinks

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LIGHTSTRIKE unveiled its new signature hard refresher, combining coconut water, sea salt, and a 5% ABV for a fizz-free experience.

Karma Water, a pioneer in functional wellness beverages, announced it’s expanding into the stick pack market with the launch of its new Karma Probiotic Stick Packs and Karma Energy Stick Packs. 

Olé Cocktail Co. introduced Olé, its signature lineup of premium tequila cocktails and mocktails.

Chicago-based Molson Coors Beverage Co. is giving legal-aged drinkers a new reason to start the weekend on Thursday with the launch of Happy Thursday Raspberry Dragonfruit — the latest drop from Happy Thursday Spiked Refreshers.

Health-Ade announced the addition of two flavors to its prebiotic soda line: SunSip Dr. Bubbles and SunSip Cream Soda.

The creamers and dairy drinks market has remained relevant thanks to personalization, plant-based options and health and wellness trends, experts share. 

Entertainment icon and entrepreneur Snoop Dogg announced a strategic investment and partnership with Harmony Craft Beverages, Los Angeles, to launch Iconic Tonics, a premium functional beverage brand aimed at redefining adult beverage alternatives.

The Zero Proof announced the release of its latest non-alcohol (NA) canned cocktail: Lapo’s Citrus Spritz. 

Crystal Light, a brand of The Kraft Heinz Co., Chicago, announced the launch of Crystal Light Vodka Refreshers, offering an alternative to hard seltzers and traditional vodka sodas.

Dairy Farmers of America (DFA) introduced a first-of-its-kind real dairy milk that contains only 50 calories in each serving: Milk50 by DairyPure.