Alternative Drinks

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Critter, created by Lindey and CJ Britton, parents with extensive experience in health tech and product innovation, introduced Critter Vitamin H2O.

Euroky announced the launch of its signature, multifunctional vitality drink.

Riboli Family Wines unveiled its Lemoncello Spritz and Non-Alcoholic Lemoncello Spritz. 

Nourishing Nutrients, a provider of high-quality superfood supplements, announced the launch of its Organic Mushroom Extract Powder Superfood 10.

LIGHTSTRIKE unveiled its new signature hard refresher, combining coconut water, sea salt, and a 5% ABV for a fizz-free experience.

Karma Water, a pioneer in functional wellness beverages, announced it’s expanding into the stick pack market with the launch of its new Karma Probiotic Stick Packs and Karma Energy Stick Packs. 

Olé Cocktail Co. introduced Olé, its signature lineup of premium tequila cocktails and mocktails.

Chicago-based Molson Coors Beverage Co. is giving legal-aged drinkers a new reason to start the weekend on Thursday with the launch of Happy Thursday Raspberry Dragonfruit — the latest drop from Happy Thursday Spiked Refreshers.

Health-Ade announced the addition of two flavors to its prebiotic soda line: SunSip Dr. Bubbles and SunSip Cream Soda.

The creamers and dairy drinks market has remained relevant thanks to personalization, plant-based options and health and wellness trends, experts share.