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Home » Topics » Category Focus » Alternative Drinks

Alternative Drinks
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milk 50 vanilla, original, and chocolate

2025 State of the Beverage Industry: Innovation, enhanced formulations expected to drive growth for dairy, alternative milks

Consumers’ shifting values boost specialty milk
Sabetta-Lauren.jpg
Lauren Sabetta
July 3, 2025

This year’s State of the Industry report on dairy drinks and alternatives notes that sales of both dairy and alternative milks are expected to stabilize as consumers seek to satisfy their varied needs by choosing products from both segments. 


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Laird Instant Vanilla Latte

Laird Superfood Vanilla Instant Latte

July 3, 2025

Laird Superfood announced the launch of Vanilla Instant Latte, made with real vanilla bean powder.


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Liquid I.V. Orange Vanilla Dream

Liquid I.V. unveils Orange Vanilla Dream

Brand launches ‘Thirstiest Summer Reads’ campaign
Staff Beverage Industry
July 1, 2025

Liquid I.V. announced the launch of Orange Vanilla Dream, its newest flavor adding to the Hydration Multiplier lineup. 


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Crodino Non-Alcohol Spitz

Campari Crodino

June 24, 2025

Campari America announced the U.S. market debut of Crodino, a non-alcohol beverage and ritual beloved in Italy since 1965, it says. 


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Maison Perrier Chic

Maison Perrier Chic

June 20, 2025

Maison Perrier introduced Maison Perrier Chic, the brand’s first-ever line of premium flavored sparkling beverages that reimagines classic cocktails into non-alcohol delights, it says.


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Nello Lineup

Powder mixes deliver on function, flavor and hydration

Drink mix category continues to see growth
jessica Jacobsen
Jessica Jacobsen
June 19, 2025

The powder drink mix market has seen consumers embrace these products for their diverse flavor ranges, functionalities, and sustainability attributes.


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Nordic tree water

Plant water categories praised for their health and wellness attributes

Consumers continue to prioritize plant waters with benefits beyond hydration
Chloe Alverson
Chloe Alverson
June 18, 2025

Although coconut water continues to dominate, other plant waters work to establish themselves within the category, especially as consumers turn to plant waters for its health benefits. 


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Oikos Protein Shakes

Oikos Protein Shakes

June 16, 2025

Oikos, a brand of Danone North America, announced the launch of Oikos Protein Shakes, a new line of shelf-stable protein shakes.


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Critter Vitamin H20

Critter Vitamin H2O

May 28, 2025

Critter, created by Lindey and CJ Britton, parents with extensive experience in health tech and product innovation, introduced Critter Vitamin H2O.


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Euroky Vitality Drink

Euroky Vitality Drink

May 23, 2025

Euroky announced the launch of its signature, multifunctional vitality drink.


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