Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Beverage Beat

Study shows fleet market adjusting procurement strategies

Pandemic, supply chain impacting fleet delivery choices

Jessica Jacobsen

September 17, 2021

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Fleet Advantage released its latest fleet industry benchmarking survey showing how trends in fuel economy, maintenance, environmental concerns and procurement strategies have changed this past year.

Cover Feature

2021 Wholesaler of the Year: Republic National Distributing Company

RNDC deepens mission to be distributor of choice for suppliers, customers

Jessica Jacobsen

September 3, 2021

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As a premier wine and spirits wholesaler, Republic National Distributing Company (RNDC) has built an organization that supports not only the needs of its suppliers and customers, but also the communities it serves.

Beverage Beat

Probiotics usage, awareness continues to increase, survey shows

Beverage-makers find new ways to deliver digestive health ingredients

Jessica Jacobsen

August 25, 2021

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Across the globe, consumers are more engaged with consuming probiotics, according to a survey from Kerry ProActive Health’s division. Beverage-makers are taking an active role in helping fulfill this growing need state.

KST-55 steam tunnel with an integrated boiler

Labeling equipment tackles speed, flexibility need states

Thinner label materials, pack sizes evolutions among trends impacting OEMs

Jessica Jacobsen

August 19, 2021

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In the beverage market, the diverse need states of consumers is encouraging original equipment manufacturers (OEMs) within the labeling division to ensure that their machines are able to be just as flexible and versatile.

Sustainability influencing future beverage packaging plans

Pandemic alters preferred beverage packaging options

Jessica Jacobsen

August 18, 2021

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Sustainable packaging has become important to more consumers; however, a better understanding of recycling and materials will help connect shoppers with beverage brands adopting this packaging attribute.

Ingredient Spotlight

Pandemic prompts increased citrus usage

Citrus ingredients popular in hard seltzers, budding beverage categories

Jessica Jacobsen

August 9, 2021

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As consumers have taken a greater interest in their immune system, beverage manufacturers are turning to staple ingredients like citrus to deliver the healthy halo that consumers desire.

Category Focus

Energy market thrives during pandemic

New flavors, functionality help category compete with outside categories

Jessica Jacobsen

July 20, 2021

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In today’s beverage market, the energy drinks and shots category is leaving its mark as more consumers are relying on the product’s key attribute ― energy ― to get through the day.

Channel Strategies

Consumers’ one-stop shopping lifts club store channel

Mobile apps streamline shopping process

Jessica Jacobsen

July 19, 2021

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When it came to shopping this past year, many consumers prioritized one-stop shopping and cost savings as they dealt with the complexities of the pandemic. These priorities aided the warehouse clubs and supercenters channel as more consumers stockpiled goods and dealt with reduced shopping options.

Beverage Beat

Smarter hydration takes center stage in beverage development

Beverage-makers highlight reduced sugar formulations in hydration drinks

Jessica Jacobsen

July 16, 2021

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Many consumers understand the importance of hydration, but survey data shows they might need a reminder about what proper hydration entails.

2021 State of the Beverage Industry: Juice category sees bump during pandemic

Refrigerated lemonades, juice smoothies register double-digit growth

Jessica Jacobsen

July 1, 2021

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With the emergence of the pandemic, consumers turned to the juice category to support their immune systems. That has resulted in growth across many segments including refrigerated lemonades and aseptic juices.

In Beverage Industry’s annual New Product Development webinar, experts will share their insights about which trends will drive the new beverages of tomorrow.