Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Packaging Materials

Shrink, stretch labels helps brands stand out from the crowd

Pandemic supply chain woes affect labeling materials market

Jessica Jacobsen

January 24, 2022

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The attributes that shrink and stretch labels can offer beverage-makers is helping brands grab consumer attention while still delivering on sustainability measures.

Ingredient Spotlight

Consumers seeking out exotic, domestic in the name of health

Application impacts how beverage-makers utilize tropical, domestic fruit profiles

Jessica Jacobsen

January 21, 2022

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As consumers become more mindful of their food and beverage choices, experts note that domestic and exotic fruits are playing a vital role in this practice.

Beverage Beat

Social commerce benefiting large, small brands

Curated content reaches Gen Z, can support business growth

Jessica Jacobsen

January 14, 2022

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Brands large and small have experienced the benefits of the rise in social commerce as consumers recognize the convenience of these purchase patterns.

Cover Feature

2022 Bottler of the Year: Pepsi-Cola Bottling Co. of McAlester

Family-owned distributor grows its carb, non-carb businesses

Jessica Jacobsen

January 3, 2022

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Legacy takes on a deeper meaning for Charles Rogers, CEO of Pepsi-Cola Bottling Co. of McAlester, as the company looks to continue to grow its carbonated and non-carbonated businesses, a feat that not many bottlers can attest.

Ingredient Spotlight

Classic flavors remain in favor with consumers, new beverages

Vanilla, chocolate and strawberry help bridge gap for new flavor trends

Jessica Jacobsen

December 21, 2021

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Classic flavors such as vanilla, chocolate and strawberry have enjoyed longevity throughout the beverage market even as new, exotic entrants look to challenge their status.

Category Focus

Juice manufacturers address consumer concerns with fortification

Calorie, sugar content challenges juice market

Jessica Jacobsen

December 20, 2021

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As the juice and juice drinks category sees increasing competition from emerging beverage categories, beverage-makers, too, are looking to reimage this classic category.

Beverage Beat

Beverage-makers see potential of NFT marketplace

NFT transactions up triple digits, Brandessence Market Research data shows

Jessica Jacobsen

December 14, 2021

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As we enter 2022, it looks as though more business operations, including the beverage market, are “trying something new” with entries into the non-fungible token (NFT) market.

Functional beverages see demand increase throughout pandemic

Hydration, immune support claims resonate with consumers

Jessica Jacobsen

December 1, 2021

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In the beverage market, functionality has become the figurative propulsion system driving new product development. Product claims such as hydration, immune support and digestive health are just some of the functions influencing new beverages.

The Best Beverage Packages of 2021

Honorees highlight trends in seasonality, sensory and sustainability

Jessica Jacobsen

November 22, 2021

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Beverage-makers are taking that proactive approach with their packaging to engage with consumers. With Beverage Industry’s annual Best Packages of Year feature, the editors have selected a collection of packaging releases that address the demands and needs of today’s consumers.

Up Close With

Rowdy Energy delivers better-for-you alternative to consumers

Green tea, L-theanine energy sources for brand

Jessica Jacobsen

November 16, 2021

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When it comes to the energy that consumers need for their day-to-day lives, people are turning to energy drinks for this need state. Yet, more consumers in search of a natural alternative are turning to Rowdy Energy to power through the day.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.

The Beverage Forum attracts a broad array of beverage companies with key leaders and innovators to address the next generation of the beverage market. Many entrepreneurs and executive leadership teams have laid out their success plans during this evolving and digital-driven time.

Jessica Jacobsen

ARTICLES

Shrink, stretch labels helps brands stand out from the crowd

Consumers seeking out exotic, domestic in the name of health

Social commerce benefiting large, small brands

2022 Bottler of the Year: Pepsi-Cola Bottling Co. of McAlester

Classic flavors remain in favor with consumers, new beverages

Juice manufacturers address consumer concerns with fortification

Beverage-makers see potential of NFT marketplace

Functional beverages see demand increase throughout pandemic

The Best Beverage Packages of 2021

Rowdy Energy delivers better-for-you alternative to consumers

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