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Home » Authors » Jessica Jacobsen
Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

plant-based milk tea
Beverage R&D

IFT FIRST delivers solutions for today’s beverage-makers

Tradeshow addresses functional needs, sugar reduction trends
Jess 200
Jessica Jacobsen
August 15, 2022
No Comments

The Institute of Food Technologists (IFT) returned both in-person and online with a new and improved lineup of content and programming as part of IFT FIRST: Annual Event & Expo.


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C4 Energy
Cover Feature

Nutrabolt delivers ‘better-for-you’ performance for today’s consumers

Differentiation helps C4 support pre-workout, cognitive need states
Jess 200
Jessica Jacobsen
August 5, 2022
No Comments

The demand for functional, transparent energy solutions has helped Nutrabolt and its C4 portfolio meet the needs of performance athletes and fitness enthusiasts, while appealing to consumers who are making healthy, active living a daily priority.


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Rowdy Energy Power Burn
Category Focus

Energy drinks performance continues to shine

Better-for-you offerings offer growth opportunities for energy market
Jess 200
Jessica Jacobsen
Chloe alverson
Chloe Alverson
August 4, 2022
No Comments

Consumers increasingly are turning to energy drinks and shots to get them through their day, helping drive the growth of the energy drinks market.


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Cantina Puiatti Packaging
Packaging Materials

Premiumization, sustainability influencing labeling materials for beverages

Special effects enhance experience, engagement with consumers
Jess 200
Jessica Jacobsen
July 27, 2022
No Comments

SKU proliferation has made it more challenging for beverage brands to stand out on grocery shelves. To help combat this problem, beverage-makers are ensuring their label designs draw attention to their portfolio.


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SVEDKA Tropics Tea Spritz
Special Report

Market saturation prompts hard seltzers to differentiate through key attributes

Gen X, millennials top consumers for hard seltzers
Jess 200
Jessica Jacobsen
July 25, 2022
2 Comments

In the beverage market, hard seltzers were the star of new product development for a few years, but as the market has become more saturated, experts note that change might be in order as the beverage alcohol segment experiences deceleration from its years of growth.


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Dematic AGV High Res Horizontal
Warehouse

Automated guided vehicles help warehouses address labor shortage

AGVs support safety efforts within distribution centers
Jess 200
Jessica Jacobsen
July 21, 2022
No Comments

The labor shortage impacting the warehouse and transportation sector is resulting in operations managers turning more to automation solutions like automated guided vehicles.


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healthy beverages
Beverage Beat

Innova details strategies for development of healthy beverages

Holistic approach to health gaining traction with consumers
Jess 200
Jessica Jacobsen
July 19, 2022
One Comment

In the beverage market, brand owners are changing their strategies in terms of healthy beverages as consumers are looking beyond just physical health.


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Riboli Family Wines

2022 State of the Beverage Industry | Premium, health and wellness lifting wine, spirits categories

Low alcohol wines, tequila resonating with consumers
Jess 200
Jessica Jacobsen
July 6, 2022
No Comments

This year’s State of the Industry report on the U.S. wine and spirits markets highlights the impact that premiumization and health and wellness trends are having on these categories.


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Uncle Matt’s Organic

2022 State of the Beverage Industry | Juice market remains weak

Brands embrace sugar reduction, functionality to boost juice market
Jess 200
Jessica Jacobsen
July 6, 2022
No Comments

This year’s State of the Industry report on juice and juice drinks notes that the category sees increasing competition from emerging beverage categories and as such is looking to reimagine itself.


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2022 State of the Beverage Industry

2022 State of the Beverage Industry

Jess 200
Jessica Jacobsen
July 6, 2022
2 Comments

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes update statistics from Chicago-based Information Resources Inc. (IRI) as well as industry trends and forecasts into what’s next.


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