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Home » Authors » Jessica Jacobsen
Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

The item shown is Blake's Key Lime Pie Hard Cider.
Special Report

2026 Beer Market Report: Hard cider experiences stable year

Flavor innovations help segment appeal to consumers
jessica Jacobsen
Jessica Jacobsen
February 26, 2026

>After suffering declines in 2024, hard cider was able to turn its performance around, showcasing modest increases in 2025, with analysts pointing to flavor innovations to continue that progress.


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2026 Beer Report
Special Report

2026 Beer Market Report: Trends, Innovation, and Consumer Behavior

jessica Jacobsen
Jessica Jacobsen
February 26, 2026

Beverage Industry provides an in-depth look at the U.S. beer market and its 2025 performance.


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This image displays a collection of colorful fruit juices and smoothies in clear glasses against a white background.

FDA revision opens doors for natural color labeling

Expert details impacts beverage labeling will have on supply chain and more
jessica Jacobsen
Jessica Jacobsen
February 25, 2026

The FDA recently revised its approach to beverage labels in terms of artificial colors, while also approving two new natural color solutions. Kathleen Sanzo with Morgan Lewis details how this will impact food and beverage-makers.


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Advertising and sports

Non-advertisers can still find ways to engage in Super Bowl reach

Q&A with Bret Werner highlights opportunities for brand marketing around sporting event
jessica Jacobsen
Jessica Jacobsen
January 30, 2026

Bret Werner at MikeWorldWide, offers insights into what opportunities brands that aren't advertising during the Super Bowl can utilize to still engage with the event.


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a vibrant assortment of tropical fruits

Exotic fruits connect with consumers’ bold flavor interests

Adventure seekers, natural trends contribute to tropical fruit usage in beverages
jessica Jacobsen
Jessica Jacobsen
January 27, 2026

The positive connotations associated with exotic fruits are helping these ingredients to influence innovation within the beverage market.


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a fully automated logistics hub

Storage solutions aid complex SKU dynamics

Automation supports increased storage density, throughput in beverage warehouses
jessica Jacobsen
Jessica Jacobsen
January 19, 2026

As beverage warehouses contend with a diverse SKU makeup, operations are turning to storage that can support these demands, including through automation.


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 Pure Genius protein shots in three flavors: Blueberry Lemonade, Strawberry Guava, and Pineapple

Survey shows consumers pay attention to protein in diets

Numerator survey finds whole foods top protein source, but RTD shakes and fortified beverages offer appeal
jessica Jacobsen
Jessica Jacobsen
January 16, 2026

A Numerator survey finds 78% of U.S. households surveyed reported paying some attention to protein in their diets. To support protein needs, beverage-makers are offering more ways to deliver the macro nutrient.


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 a large group of people and the logo for GPC, which stands for Gillette Pepsi-Cola Companies

2026 Bottler of the Year: Gillette Pepsi Companies

Community involvement, employee culture shape GPC’s identity and success
jessica Jacobsen
Jessica Jacobsen
January 7, 2026

Cozy holiday flicks and rom-com movies tend to be ripe with references to local communities. For Gillette Pepsi Companies (GPC), La Crosse, Wis., those strong local communities aren’t for a plot line but are the heart of what makes the Midwest distributor a pillar of the communities it serves.


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CSI Sport Flip Top 38mm closure

Caps and closure innovations address portable beverage trends

Monomaterials, tethered caps support sustainability goals
jessica Jacobsen
Jessica Jacobsen
December 17, 2025

Demand for on-the-go beverages is impacting the caps and closures market, as suppliers innovate to help brands meet consumer trends.


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delta squeeze of lime

What will happen to the THC beverage market?

Delta Beverages CEO calls for regulation, not outright ban
jessica Jacobsen
Jessica Jacobsen
December 15, 2025

A new definition of hemp with cap on THC per container could halt the burgeoning cannabis beverage if stakeholders don’t connect with policy-makers.


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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