In this Q&A with Beverage Industry, the GoTab CEO and founder details what prompted his influence for the company and how today’s foodservice and on-premise trends have evolved in wake of the pandemic and other consumer trends.

Direct-to-consumer opportunities are limited for craft spirits purveyors, especially compared with wine, but a November 2022 report shows regular craft spirit drinkers would like the option.

As consumers embrace unconventionality, beverage-makers are developing new products that support that sentiment. Trends reports show that inspiration even is coming from outside the planet.

In the name of sustainability beverage manufacturers are taking a proactive approach with packaging innovations. With Beverage Industry’s annual Best Packages of Year feature, the editors selected a collection of packaging releases that highlight the sustainable packaging efforts that beverage-makers are applying to their brands.

The beverage market is going through a metamorphosis as brand owners are entering new categories and are turning to contract manufacturers to support these new endeavors.

Food-grade lubricants are helping beverage-makers protect their products’ integrity, efficacy and safety. Additionally, as demands rise for certifications and allergen-free products, suppliers are actively working to meet those needs.

When it comes to the super-premium wine and spirits markets, demand for these products have remained intact throughout the year. However, with inflation impacting consumers’ pocketbooks what does that mean for super-premium wine and spirits going forward?

As one of the fastest growing social media platforms, TikTok has become most popular in the U.S. for finding products to buy, providing an opportunity for beverage brands to engage with consumers across a variety of age demographics.

New beverages today are turning more and more to natural colors as clean label and holistic views of health connect with an increasing consumer base.

More consumers are engaging in the active nutrition community, offering more opportunities for protein fortification. Suppliers are developing animal- and plant-based protein solutions to meet this growing demand.