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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

 Bright State functional wines

2026 State of the Beverage Industry: Preference shifts impact spirits, wine markets

Premixed cocktails lift spirits market, while wine seeks to find new footing
jessica Jacobsen
Jessica Jacobsen
July 16, 2026

This year’s State of the Industry report on the U.S. spirits and wine markets highlights the challenges as both navigate evolving alcohol preferences for consumers.


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a cold mug of beer on a wooden barrel

2026 State of the Beverage Industry: Beer market navigates trends, challenges

Non-alcohol, super-premium and hard ciders deliver growth
jessica Jacobsen
Jessica Jacobsen
July 15, 2026

Consumers’ bevy of beverage choices is not just affecting legacy brand performance but entire markets.


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Muscle Milk Pro protein shakes featuring a reformulated, cleaner label

2026 State of the Beverage Industry: Sports, protein drinks serving consumers throughout the day

New, legacy brands adapt to expanded need states for performance beverages
jessica Jacobsen
Jessica Jacobsen
July 14, 2026

In this year’s State of the Industry report, fitness as a lifestyle continues to have a growing influence on sports and protein drink market.


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Abstract Ice

Taking drinks to the next level

Shaped ice offers operators ability to tap into key events, moments
jessica Jacobsen
Jessica Jacobsen
June 28, 2026

To help bring some excitement to drink menus looking to capitalize on soccer fever, Abstract Ice is supporting that energy with its soccer ball-shaped ice piece.


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Stacked cartons of sparkling juice drink variety packs in multiple fruit flavors with colorful retail packaging.

Secondary packaging helps beverage brands increase engagement with consumers

Sustainability, digital enhancements appeal to consumers’ needs, wants
jessica Jacobsen
Jessica Jacobsen
June 26, 2026

Consumer interests and engagement are influencing secondary packaging as brands are turning to recyclable materials as well as digital solutions.


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Pop & Bottle Matcha Coconut Water drinks

Plant waters support consumers’ refreshment, wellness needs

Hydration, hybrid beverage trends help plant waters reach broader audience
jessica Jacobsen
Jessica Jacobsen
June 22, 2026

Plant waters continue steady performance in the market with products supporting consumer need states around hydration, wellness and plant-based diets.


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Seagram's 7 Crown Apple Pie

Beverage brands show their patriotism

Brand Keys report highlights most patriotic brands, categories
jessica Jacobsen
Jessica Jacobsen
June 18, 2026

As Brand Keys’ 25th annual Most Patriotic Brands survey highlights the top brands and categories that consumers view as patriotic, the market is seeing more brands release products and packaging to celebrate America’s 250th birthday.


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a 12-pack of Yuengling Light Lager featuring special Field & Stream branded packaging.

Inks, coatings tell deeper story

Sustainability, customizations influence beverage-makers ink selections
jessica Jacobsen
Jessica Jacobsen
June 1, 2026

Manufacturers of inks and coatings are utilizing an innovative spirit to create solutions for today’s beverage manufacturers.


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This image shows the Chicago skyline during sunset

IFT FIRST highlights future of artificial intelligence in food

Scientific programming to take place directly in the Expo Hall
jessica Jacobsen
Jessica Jacobsen
May 29, 2026

The annual food science and technology event IFT FIRST will take place July 12-15, at McCormick Place in Chicago, featuring dedicated keynotes and programs on artificial intelligence.


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This image depicts a truck driver operating a commercial vehicle

Telematics keep beverage operations moving in and outside warehouse

Telematics arm beverage distributors with data to succeed
jessica Jacobsen
Jessica Jacobsen
May 27, 2026

Whether within the warehouse or on the road, telematics are delivering data to beverage operations with actionable insights.


Read More
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