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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

liquid death sodas

Bold branding delivers Liquid Death its edge

Marketing helps healthy hydration company connect authentically with consumers
Jessica Jacobsen
Jessica Jacobsen
May 7, 2025

Initially operating in the canned water space, Liquid Death has expanded to canned iced tea and drink mixer segments, making it a growing presence in the healthy hydration space.  


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man picking marijuana

What’s to come next for hemp-derived beverages?

WSWA calls for regulation, not prohibition for hemp
Jessica Jacobsen
Jessica Jacobsen
May 6, 2025

As the expiration of the 2018 Farm Bill approaches, questions remain about the future of hemp-derived products. Industry stakeholders highlight that policymakers should be looking toward regulation, not prohibition in these next steps.


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greg and mari

Bloom Nutrition aims to help consumers become their best selves

Bloom Sparkling Energy, Bloom Pop extensions further company’s wellness goals
Jessica Jacobsen
Jessica Jacobsen
April 24, 2025

Born out of a personal wellness journey, Bloom Nutrition is looking to inspire people going through a similar journey through wellness supplements, energy drinks and soon-to-be released soft drinks.


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halfday sodas

Beverage-makers turn to fiber, prebiotics and more to support consumer needs

Weight management and GLP-1 among trends motivating consumers’ digestive health interests
Jessica Jacobsen
Jessica Jacobsen
April 22, 2025

To support the increasing demand for digestive health beverages, manufacturers are turning to a variety of ingredient solutions to craft these functional beverages.


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the last of us coffee

Targeted health benefits valued by consumers, report shows

Westrock Coffee’s report highlights functional ingredients in demand for coffee, tea
Jessica Jacobsen
Jessica Jacobsen
April 17, 2025

Westrock Coffee Co. recently published a report that found nearly one-third of U.S. coffee drinkers expressed interest in beverages that deliver targeted health benefits.


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beverage packaging

Advancements in plastic packaging supports rise of functional beverages

Recycled PET, fiber-based solutions hit on sustainability initiatives
Jessica Jacobsen
Jessica Jacobsen
April 2, 2025

In an evolving landscape, plastic packaging has embraced innovation to support sustainability and packaging design needs. 


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sunshine wine

Drop of Sunshine delivers approachable luxury

Wine brand crafts authentic varietals for a broader audience
Jessica Jacobsen
Jessica Jacobsen
March 31, 2025

Drop of Sunshine was created on a need for female-centered wine brands to reflect the lives, connection and celebrations of women.


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Podcast

Prepping for tariffs

Podcast interview highlights implications of pending tariffs
Jessica Jacobsen
Jessica Jacobsen
March 28, 2025

In a conversation with Beverage Industry, Ed Brown, Partner at law firm Burr & Forman with the Beverage Services practice, discussed what impact tariffs could have on business operations in the United States, as well as what wholesalers, manufacturers, and retailers can expect when tariffs begin to roll out. 


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people having lunch

On-premise hits on value and quality

Non-alcohol trends have growing impact on channel
Jessica Jacobsen
Jessica Jacobsen
March 24, 2025

In the on-premise channel, proprietors are striving to strike a balance as beverage alcohol consumption fluctuates and consumers take a closer look at quality as well as value.


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lo siento caliente cinnamon

Premiumization keeps tequila, mezcal spirits in favor with consumers

Tariffs on Mexican-based spirits could moderate demand
Jessica Jacobsen
Jessica Jacobsen
March 21, 2025

Tequila and mezcal are in favor with consumers thanks to premium offerings and innovative cocktails featuring these agave-based spirits.


Read More
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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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