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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

three seasonal iced coffee beverages from The Coffee Bean & Tea Leaf

Fall beverages supply more than just pumpkin

Beverage-makers explore more flavors this season
jessica Jacobsen
Jessica Jacobsen
August 24, 2026

The popularity of fall seasonal beverages often is led by pumpkin, but beverage-makers are expanding beyond this seasonal fruit.


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a cherry-flavored dirty soda served in a tall glass with a straw, accompanied by fresh cherries on the side

Dirty sodas are coming home

Customizations, flavor exploration help beverage trend reach more consumers
jessica Jacobsen
Jessica Jacobsen
August 12, 2026

Dirty soda’s market strength is being attributed to awareness, customization trends, and flavor exploration.


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clear glass bottles with stainless steel lids are commonly used for storing homemade juices

Preventative health puts spotlight on immune support

Beverage-makers expand beyond traditional ingredients for immune health
jessica Jacobsen
Jessica Jacobsen
August 6, 2026

As immune support is now a year-round health goal, beverage-makers are expanding the ingredients they utilize to support those attributes.


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Jessica Jacobsen

Digital platforms take beverage labels to next level

SmartLabel seen in 1 in 5 shopping carts, Nielsen data shows
jessica Jacobsen
Jessica Jacobsen
July 24, 2026

Consumers thirst for more information is seeing beverage labels take on a bigger role than branding. Associations and manufacturers are implementing digital tools to keep consumers in the know.


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a MoveComponents® palletizing system utilizing a JAKA collaborative robot arm

Palletizer, depalletizer equipment help warehouses adjust with beverage market

Machinery helping address labor concerns
jessica Jacobsen
Jessica Jacobsen
July 23, 2026

To accommodate shifts in the beverage market, operations need palletizing and depalletizing equipment that keeps product flowing.


Read More
 Bright State functional wines

2026 State of the Beverage Industry: Preference shifts impact spirits, wine markets

Premixed cocktails lift spirits market, while wine seeks to find new footing
jessica Jacobsen
Jessica Jacobsen
July 16, 2026

This year’s State of the Industry report on the U.S. spirits and wine markets highlights the challenges as both navigate evolving alcohol preferences for consumers.


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a cold mug of beer on a wooden barrel

2026 State of the Beverage Industry: Beer market navigates trends, challenges

Non-alcohol, super-premium and hard ciders deliver growth
jessica Jacobsen
Jessica Jacobsen
July 15, 2026

This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of the category’s segments as super-premium domestics, non-alcohol and hard cider segments deliver positive performance.



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Muscle Milk Pro protein shakes featuring a reformulated, cleaner label

2026 State of the Beverage Industry: Sports, protein drinks serving consumers throughout the day

New, legacy brands adapt to expanded need states for performance beverages
jessica Jacobsen
Jessica Jacobsen
July 14, 2026

In this year’s State of the Industry report, fitness as a lifestyle continues to have a growing influence on sports and protein drink market.


Read More
Abstract Ice

Taking drinks to the next level

Shaped ice offers operators ability to tap into key events, moments
jessica Jacobsen
Jessica Jacobsen
June 28, 2026

To help bring some excitement to drink menus looking to capitalize on soccer fever, Abstract Ice is supporting that energy with its soccer ball-shaped ice piece.


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Stacked cartons of sparkling juice drink variety packs in multiple fruit flavors with colorful retail packaging.

Secondary packaging helps beverage brands increase engagement with consumers

Sustainability, digital enhancements appeal to consumers’ needs, wants
jessica Jacobsen
Jessica Jacobsen
June 26, 2026

Consumer interests and engagement are influencing secondary packaging as brands are turning to recyclable materials as well as digital solutions.


Read More
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