Articles by Jessica Jacobsen

As immune support is now a year-round health goal, beverage-makers are expanding the ingredients they utilize to support those attributes.

Consumers thirst for more information is seeing beverage labels take on a bigger role than branding. Associations and manufacturers are implementing digital tools to keep consumers in the know.

To accommodate shifts in the beverage market, operations need palletizing and depalletizing equipment that keeps product flowing.

This year’s State of the Industry report on the U.S. spirits and wine markets highlights the challenges as both navigate evolving alcohol preferences for consumers.

Consumers’ bevy of beverage choices is not just affecting legacy brand performance but entire markets.

In this year’s State of the Industry report, fitness as a lifestyle continues to have a growing influence on sports and protein drink market.

To help bring some excitement to drink menus looking to capitalize on soccer fever, Abstract Ice is supporting that energy with its soccer ball-shaped ice piece.

Consumer interests and engagement are influencing secondary packaging as brands are turning to recyclable materials as well as digital solutions.

Plant waters continue steady performance in the market with products supporting consumer need states around hydration, wellness and plant-based diets.

As Brand Keys’ 25th annual Most Patriotic Brands survey highlights the top brands and categories that consumers view as patriotic, the market is seeing more brands release products and packaging to celebrate America’s 250^th birthday.