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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

a 12-pack of Yuengling Light Lager featuring special Field & Stream branded packaging.

Inks, coatings tell deeper story

Sustainability, customizations influence beverage-makers ink selections
jessica Jacobsen
Jessica Jacobsen
June 1, 2026

Manufacturers of inks and coatings are utilizing an innovative spirit to create solutions for today’s beverage manufacturers.


Read More
This image shows the Chicago skyline during sunset

IFT FIRST highlights future of artificial intelligence in food

Scientific programming to take place directly in the Expo Hall
jessica Jacobsen
Jessica Jacobsen
May 29, 2026

The annual food science and technology event IFT FIRST will take place July 12-15, at McCormick Place in Chicago, featuring dedicated keynotes and programs on artificial intelligence.


Read More
This image depicts a truck driver operating a commercial vehicle

Telematics keep beverage operations moving in and outside warehouse

Telematics arm beverage distributors with data to succeed
jessica Jacobsen
Jessica Jacobsen
May 27, 2026

Whether within the warehouse or on the road, telematics are delivering data to beverage operations with actionable insights.


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High West Distillery headquarters located in Wanship, Utah

High West sets the stage for distilling

Utah-based distillery brings blending house to masses
jessica Jacobsen
Jessica Jacobsen
May 21, 2026

High West Distillery brings its specialized whiskies to enthusiast as it celebrates 20 years of whiskey blending.


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Daily's frozen spiked cocktail pouches in iced tea and strawberry lemonade flavors

What will consumers be sipping this summer?

Circana data highlights premixed cocktails performance during summer
jessica Jacobsen
Jessica Jacobsen
May 18, 2026

An Insights from Circana titled “What’s Sizzling As Summer Approaches?” notes that despite alcohol sales struggling last year, premixed cocktails stood out.


Read More
Muscle Milk

Muscle Milk positioned to deliver Protein For All

Protein drink brand announces reformulation, new campaign
jessica Jacobsen
Jessica Jacobsen
May 15, 2026

Muscle Milk announced the complete reformulation of its protein shake lineup as well as its new campaign: Protein For All.


Read More
 a person staying hydrated while exercising

Beverages expected to play larger role in supporting GLP-1 community

GLP-1 awareness, household impact on the rise as consumers turn for host of reasons
jessica Jacobsen
Jessica Jacobsen
May 7, 2026

Research shows that awareness of GLP-1 medications is on the rise as Americans explore these agonists for a variety of reasons. Experts highlight that beverages will play a key role in supporting this growth. 


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Josh Hart C4 Energy

C4 Energy’s basketball fandom takes shape with new partnerships

Energy brand all-in with partnerships with Lakers, Canada Basketball, NBA Europe
jessica Jacobsen
Jessica Jacobsen
May 1, 2026

C4 Energy, a brand of Nutrabolt, expands its basketball presence as it enters into three new partnerships with the Los Angeles Lakers, Canada Basketball, and NBA Europe, respectively.


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the Gatorade Advanced Hydration System

Fitness as a lifestyle keeps interest on sports, protein drinks

Usage occasions, multi-functional attributes influence innovations for performance beverages
jessica Jacobsen
Jessica Jacobsen
April 28, 2026

As fitness as a lifestyle proliferates, sports and protein drinks are positioned to fuel consumers embracing that mindset.


Read More
Chill Spritz, a brand of functional, ashwagandha-infused sparkling beverages.

Functional beverage market seeing growing interest in relaxation, stress-relief ingredients

Market moving beyond single function interest with relaxation beverages
jessica Jacobsen
Jessica Jacobsen
April 24, 2026

Consumers’ concerns on mental well-being and stress management has created a growing demand for beverages that support a calming clarity.


Read More
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July 14, 2026

One Material, One Package: Advancing Sustainability with All-PET Closures and Bottle

Join Husky on 14 July to explore how HyCAP™ SecuRE+ is redefining beverage packaging through a single-material approach, PET closure + PET bottle, designed to simplify recycling streams and support a fully circular packaging model.

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