Michael Kirban, co-founder and executive chairman of The Vita Coco Co., has seen the company accomplish one of its best quarters in history, but still aspires to introduce more consumers to the benefits of coconut water.
Total milk ― comprised of dairy, plant and all other milks ― is in hopes of a revival as the category continues to be challenged following its spikes in volume and dollar sales in 2020.
SKU proliferation and automation are among the many trends prompting beverage warehouses to select software solutions that can manage and execute efficient and effective operations.
In beverage warehouses, the demand for more sustainable operations has prompted distributors and manufacturers to incorporate practices that are less taxing to the environment, but also benefit operations.
Shedding light on beverage alcohol sponsorships, SponsorUnited, a sports and entertainment platform, released its inaugural “Alcohol Beverages Marketing Partnerships 2023” report, which analyzes sponsorship trends and spend across various alcohol brands.
Marketing has entered its renaissance as digital solutions have allowed brands to take their engagement with consumers to another level. To take full advantage of digital’s potential, experts highlight the importance of auditing social platforms and employing content creators for collaborations.
Given the thirst for new products by consumers, the editors at Beverage Industry want to give readers information about new beverage launches with our new monthly eNewsletter: Beverage Innovations.
With the global artificial intelligence (AI) market size to grow from $86.9 billion in 2022 to $407 billion by 2027, beverage-makers can find ways to use AI to strengthen their business.
For Laura Taylor, an eagerness to liven up non-alcohol options at social gatherings for herself played a major role in her creation of Mingle Mocktails in 2017. Now the brand is partnering with Bethenny Frankel to disrupt the market.