Articles by Jessica Jacobsen

Bret Werner at MikeWorldWide, offers insights into what opportunities brands that aren't advertising during the Super Bowl can utilize to still engage with the event.

The positive connotations associated with exotic fruits are helping these ingredients to influence innovation within the beverage market.

As beverage warehouses contend with a diverse SKU makeup, operations are turning to storage that can support these demands, including through automation.

A Numerator survey finds 78% of U.S. households surveyed reported paying some attention to protein in their diets. To support protein needs, beverage-makers are offering more ways to deliver the macro nutrient.

Cozy holiday flicks and rom-com movies tend to be ripe with references to local communities. For Gillette Pepsi Companies (GPC), La Crosse, Wis., those strong local communities aren’t for a plot line but are the heart of what makes the Midwest distributor a pillar of the communities it serves.

Demand for on-the-go beverages is impacting the caps and closures market, as suppliers innovate to help brands meet consumer trends.

A new definition of hemp with cap on THC per container could halt the burgeoning cannabis beverage if stakeholders don’t connect with policy-makers.

To meet consumers’ health and wellness needs, functional beverages are seeing an increase in usage as these products address a range of benefits.

In this annual feature, Beverage Industry highlights the brands addressing “the extra” that consumers need as the top packages of 2025.

As a Mordor Intelligence report predicts a 7.67% 5-year CAGR for US Beverage Contract Bottling and Filling Market, contract beverage manufacturers continue to invest in their facilities.