Although U.S. cannabis sales look poised for growth, the future for beverages in this market is still in its early stages.

Beverage-makers are amalgamating traditional merchandising with digital solutions as consumer shopping habits necessitate a blended approach.

The BevOps Fleet Summit welcomed attendees to its return to in-person with the 15th annual conference, which took place March 22-24 at the M Resort in Henderson, Nev.

As consumers strike the balance between sustainability and premiumization, packaging materials like glass are amalgamating these in-demand product attributes.

A report from Attentive shows that consumers are engaging in conversation commerce, an interactive, people-driven experience that supports the consumer buying experience, converging text messaging and shopping.

Although plastic bottles and containers are in high demand, for many beverage manufacturers the type of plastic they’re seeking is evolving as recycled PET is on the rise.

In the U.S. beverage market, consumers are seeing more of their favorite brands and companies partner to cross figurative lines by entering new categories through collaboration efforts.

One of the most harshly impacted industries in the early days of the pandemic, on-premise has shown its ability to pivot. Data suggests that the channel has recovered from its early pain points with analysts predicting growth for on-premise.

Improved taste profiles, coupled with health and wellness, help non-alcohol beer reach a deeper consumer market.

Analysts note that the craft beer market has rebounded following challenging years, but caution the segment still should be wary of competitive segments.