Bloom Nutrition announced the launch of Bloom Clear Protein, a modern take on protein powder designed to deliver both performance and beauty benefits in a refreshingly light format, it says. 

Made with clear whey protein isolate and grass-fed collagen peptides, Clear Protein provides 20 grams of protein in an easy-to-digest format that fits seamlessly into daily routines, the company says. When mixed with water, Bloom Clear Protein transforms into a fresh, fruit-forward beverage, offering 30% of daily protein needs without the heaviness of creamy shakes, it adds.

Unlike traditional protein powders made from whey concentrate, clear protein is made from clear whey isolate: a finer form of whey that filters out carbs, fats and lactose, the company notes. Available exclusively at Target in Strawberry Watermelon and Raspberry Lemon flavors, each serving supports lean muscle definition, faster recovery, and visibly radiant beauty results — all while remaining low-calorie, sugar-free and fat-free, it says.

“Getting enough protein shouldn't feel like a chore,” said Mari Llewellyn, co-founder of Bloom, in a statement. “With Clear Protein, we're expanding the ways to enjoy it by offering the Bloom community a refreshing, functional, and genuinely delicious option that makes hitting protein goals feel easier.”

Greg LaVecchia, co-founder and CEO of Bloom Nutrition, added: “As the protein category evolves, there’s a clear need for options that feel lighter, more digestible, and more aligned with how people actually consume nutrition today. Clear Protein represents where the category is headed and how Bloom continues to lead that shift."

The following are key ingredients found in Bloom Clear Protein:

•    15 grams whey protein isolate: Ultra-filtered to remove carbs, fats and lactose, supporting lean muscle and prolonged satiety.

•    5 grams grass-fed collagen peptides: Supports healthy hair, strong nails, and skin elasticity, firmness, and hydration.

•    Digestive enzymes: A scientifically formulated blend to support smooth digestion and nutrient absorption.

Bloom Clear Protein is available now at bloomnu.com and Target stores nationwide.